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1Academic Journal
المؤلفون: Lizhi Pan, Chengtian Song, Xiaozheng Gan, Keyu Xu, Yue Xie
المصدر: Drones, Vol 8, Iss 9, p 421 (2024)
مصطلحات موضوعية: unmanned aerial vehicle (UAV), military image captioning, unmanned ground vehicle (UGV), image understanding, visual-language model, Motor vehicles. Aeronautics. Astronautics, TL1-4050
وصف الملف: electronic resource
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2Book
المؤلفون: Cadario, Matteo
مصطلحات موضوعية: Alexander, Cuirassed statue, Portrait, Roman emperors, Military image, Augustus, Near East
Relation: Matteo Cadario, "The image of the rulers and the role of the military costume in the Near East from the Hellenistic to the Roman Age", in: Katia Gavagnin, Rocco Palermo (Edited by), "Imperial Connections. Interactions and Expansion from Assyria to the Roman Period. Volume 2. Proceedings of the 5th “Broadening Horizons” Conference (Udine 5-8 June 2017)", Trieste, EUT Edizioni Università di Trieste, 2020, pp. 231-258; http://hdl.handle.net/10077/31108
الاتاحة: http://hdl.handle.net/10077/31108
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3Academic Journal
المصدر: Universitas Humanística; No. 88 (2019): La(s) imagen(es) como fuente, objeto y lenguaje en la sociología y la antropología II ; Universitas Humanística; Núm. 88 (2019): La(s) imagen(es) como fuente, objeto y lenguaje en la sociología y la antropología II ; Universitas Humanística; n. 88 (2019): La(s) imagen(es) como fuente, objeto y lenguaje en la sociología y la antropología II ; 2011-2734 ; 0120-4807
مصطلحات موضوعية: imagen militar, enemigo, tanatopolítica, campo social del ejército, military image, enemy, thanatopolitics, social field of the army
وصف الملف: application/pdf; text/xml
Relation: https://revistas.javeriana.edu.co/index.php/univhumanistica/article/view/31065/25223; https://revistas.javeriana.edu.co/index.php/univhumanistica/article/view/31065/25224; https://revistas.javeriana.edu.co/index.php/univhumanistica/article/view/31065/25225; https://revistas.javeriana.edu.co/index.php/univhumanistica/article/view/31065
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4
المصدر: 東アジア文化研究. 7:197-210
مصطلحات موضوعية: 巡幸, 軍人の実像, 歴史における虚像, シンボリック相互作用論, Military Image, History Virtual Image, Symbolic Interactionism, Inspection Tour
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5
المصدر: 東アジア文化研究. 7:197-210
مصطلحات موضوعية: 巡幸, 軍人の実像, 歴史における虚像, シンボリック相互作用論, Military Image, History Virtual Image, Symbolic Interactionism, Inspection Tour
وصف الملف: application/pdf
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6
المؤلفون: Belletini, André Luís
المساهمون: Universidade Estadual Paulista (Unesp), Rossi, Andrea Lúcia Dorini de Oliveira Carvalho [UNESP]
المصدر: Repositório Institucional da UNESP
Universidade Estadual Paulista (UNESP)
instacron:UNESPمصطلحات موضوعية: Principado Romano, Marco Úlpio Trajano, Panegyricus of Pliny the Younger, Trajan’s Column, Military Image, Imagem Militar, Marcus Ulpius Trajan, Roman Principate, Coluna de Trajano, Panegírico de Plínio, o Jovem
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7Dissertation/ Thesis
المؤلفون: Belletini, André Luís
المساهمون: Universidade Estadual Paulista (UNESP)
مصطلحات موضوعية: Imagem Militar, Panegírico de Plínio, o Jovem, Coluna de Trajano, Principado Romano, Marco Úlpio Trajano, Military Image, Panegyricus of Pliny the Younger, Trajan’s Column, Roman Principate, Marcus Ulpius Trajan
Relation: http://hdl.handle.net/11449/236728; 33004048018P5
الاتاحة: http://hdl.handle.net/11449/236728
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8eBook
المؤلفون: Holzer, Harold, author
المصدر: Jefferson Davis's Generals, 2000, ill.
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9Review
المؤلفون: Alfier, Jeffrey C.1
المصدر: WLA. 2004, Vol. 16 Issue 1/2, p292-294. 3p.
مصطلحات موضوعية: *ARMED Forces, *NONFICTION
Reviews & Products: GUTS & Glory: The Making of the American Military Image in Film (Book)
People: SUID, Lawrence H.
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10Dissertation/ Thesis
المؤلفون: 黃証廉, Huang, Cheng-Lien
المساهمون: 蕭乃沂, Hsiao, Nai-Yi
مصطلحات موضوعية: 國軍, 國軍形象, 社群媒體LINE, LINE官方帳號, Military, Military Image, Social Media LINE, LINE Official Account
وصف الملف: 2891771 bytes; application/pdf
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LINE開放新功能強化個別化行銷 持續以人為核心 進階將行銷融入消費者生活。109年6月28日,取自: https://linecorp.com/zh-hant/pr/news/zh-hant/2019/2956。\n中華民國國防部(2016)。國防部組織體系。109年6月28日,取自:https://www.mnd.gov.tw/Publish.aspx?p=71861&title=%E9%97%9C%E6%96%BC%E5%9C%8B%E9%98%B2%E9%83%A8&SelectStyle=%E5%9C%8B%E9%98%B2%E9%83%A8%E7%B0%A1%E4%BB%8B。\n內政部戶政司全球資訊網(2019)。人口統計資料。110年1月21日,取自於:https://www.ris.gov.tw/app/portal/346。\n方鵬程(2004)。我國軍隊形象塑建之研究:公共關係取向的探討。復興崗學報,82,145-168。\n王偉倫(2015)。國軍形象、行銷策略與工作價值觀對組織吸引力的影響性研究。南臺科技大學高階主管企管碩士班,未出版,臺南市。\n史順文(1996)。國軍形象之研究-一個公共關係策略初探。國立政治作戰學校新聞研究所,未出版,臺北市。\n甘傑丰(2010)。企業社會責任、企業形象、雇主品牌與求職者應徵意圖之關聯性研究。國立台北大學企業管理學研究所,未出版,臺北市。\n全國法規資料庫(2012a)。國防部參謀本部組織法。109年8月12日,取自:https://law.moj.gov.tw/LawClass/LawAll.aspx?pcode=F0000074。\n全國法規資料庫(2012b)。國防部組織法。109年8月12日,取自:https://law.moj.gov.tw/LawClass/LawAll.aspx?media=print&pcode=F0000001。\n全國法規資料庫(2020)。國防部處務規程。109年8月12日,取自:https://law.moj.gov.tw/LawClass/LawAll.aspx?pcode=F0010057。\n危芷芬(譯)(2015)。心理學導論。臺北:雙葉書廊(S. N. Hoeksema, B. L. Fredrickson, G. R. Loftus, C. Lutz原者)。\n朱中平(2016)。國軍形象與認知價值對從軍意願影響之研究。國立屏東科技大學農企業管理研究所,未出版,臺北市。\n呂憶蘭(2007)。虛擬代言人物類型對網路廣告效果影響之研究。國立台北大學企業管理學研究所,未出版,臺北市。\n初亞民(2013)。解析八八水災報紙新聞報導中的國軍形象。復興崗學報,103,53-82。\n周文賢(1999)。行銷管理-市場分析與策略規劃。臺北:智勝出版社。\n周涵妮(2016)。視覺行銷新風潮:手機通訊軟體應用程式Line貼圖的廣告效果對品牌知曉度,品牌態度,廣告態度及購買意願之影響。國立高雄應用科技大學國際企業學系研究所,未出版,高雄市。\n林佳毅(2019)。由國軍形象認同探討虛擬社群分享行為與從軍意圖影響因素研究。國防大學資訊管理學系研究所,未出版,臺北市。\n林芷嫺(2015)。消費者購買LINE貼圖意願及其影響因素之研究。東吳大學企業管理學系研究所,未出版,臺北市。\n邱奕品(2015)。分享、媒介豐富度與知覺有用性對於品牌效果之研究-以LINE企業贊助貼圖為例。淡江大學大眾傳播研究所,未出版,新北市。\n邱皓政(2019)。量化研究與統計分析(六版):SPSS與R資料分析範例解析。臺北市:五南書局。\n紀永添(2017)。如何化解國軍、媒體與社會的緊張關係。106年7月18日,取自:https://www.upmedia.mg/news_info.php?SerialNo=20980。\n胡光夏、陳竹梅(2012)。社群媒體與軍事公共關係。復興崗學報,102,65-89。\n胡惠君(2015)。察覺 App 使用者之心智模式—以即時通訊軟體 LINE 為例。設計學報 (Journal of Design),20(2),25-42。\n高詩婷(2015)。卡哇依有魔力?探討品牌-顧客關係與廣告訊息語氣對非人物角色代言人形象廣告效果的影響。國立中山大學企業管理學系研究所,未出版,高雄市。\n國防部(2015)。104年度中華民國國防報告書。臺北市:國防部。\n張玉琳(2014)。以媒介豐富與社會臨場感理論探討 LINE 貼圖價值、流行涉入、網路外部性對虛擬社群意識與黏著度之影響。電子商務研究,12(4),419-449。\n張定瑜(2009)。國軍媒體關係策略研究-以軍事發言人室為例。國立政治作戰學校新聞研究所,未出版,臺北市。\n許藝瀞(2001)。國軍形象之研究-以九二一地震國軍協助救災為例。國立政治作戰學校新聞研究所,未出版,臺北市。\n郭昱宏(2015)。行動社群之角色貼圖設計創作研究。國立臺灣師範大學設計研究所,未出版,臺北市。\n陳亭秀(2015)。虛擬角色代言人之古典制約效果—虛擬角色代言人類型與配適假說之探討。國立雲林科技大學企業管理學系研究所,未出版,雲林縣。\n陳順孝(2007)。網路巨變前夕的媒體數位化實驗:在全民媒體浪潮中回應和延伸許瓊文教授的創新研究。中華傳播學刊,11,49-58。\n陳瑾瑜(2016)。LINE商業效益探究:以AISAS 模式解析消費者行為。淡江大學大眾傳播學系研究所,未出版,新北市。\n曾宜婷(2016)。城市影展的品牌意象塑造—以柏林影展為例。廣播與電視,(39),61-73。\n黃怡理(2005)。創意運用於行銷策略規劃過程之研究。銘傳大學設計管理研究所,未出版,臺北市。\n黃順忠(2006)。國軍形象、廣告訴求與代言人類型對志願役士兵報考決策影響之研究。義守大學管理研究所,未出版,高雄市。\n楊欣怡(2017)。淺論學校如何運用Line@社群行銷平台提升學校品牌形象,臺灣教育評論月刊,6(6),114-118。\n葉書銘(2011)。組織文化、組織變革與工作滿意之研究-以台灣主婦聯盟生活消費合作社為例。逢甲大學經濟學研究所,未出版,臺中市。\n詹志宏(1980)。在台外籍人士對中華民國的映像研究。國立中興大學公共政策研究所,未出版,臺中市。\n資策會FIND(2016)。眼球之爭手機大獲全勝~台灣民眾平均每天滑手機205分鐘是看電視時間的2倍!。取自:http://www.find.org.tw/market_info.aspx?k=2&n_ID=8926。\n資策會產情情報研究所MIC(2016)。《行動App消費者調查》社交經濟行動App消費以貼圖為主。取自:https://mic.iii.org.tw/news.aspx?id=422。\n榮泰生(2006)。SPSS與研究方法。臺北:五南。\n趙子雲、黃茹筠、鍾其祥、簡戊鑑(2010)。影響職業傷害住院病患醫療費用因素探討,勞工安全衛生研究季刊,21(4),404-414。\n劉典嚴(2004)。服務業行銷。臺北:滄海書局。\n劉彥廷;朱寬元;鄭曉駿;郭建伸(2010)。影響大學新鮮人改變使用即時通訊軟體的可能因素:以 Yahoo! Messenger 和 MSN 為例。犢:傳播與科技,2,50-63。\n劉培俊、陳振輝(2006)。國軍志願役士兵招募平面媒體設計策略研究。復興崗學報,87,89-119。\n魏任威(2016)。數位行銷與國軍形象:以國防部發言人Facebook粉絲專頁內容與互動為例。國防大學政治作戰學院新聞學系研究所,未出版,臺北市。\n羅治傑、王皜宇、陳昱璟、唐學明(2018)。正面與負面網路訊息影響國軍形象的大數據分析。復興崗學報,113,143-180。\n \n英文部份\nAaker, D. A., (1996). Measuring Brand Equity Across Product and Markets. California: Wiley.\nBankins, S., & Waterhouse, J. (2018). Organizational Identity, Image, and Reputation: Examining the Influence on Perceptions of Employer Attractiveness in Public Sector Organizations. International Journal of Public Administration, 42(1), 1–12.\nBoulding, KE. (1956). Economics and the behavioral sciences: A desert frontier? Diogenes, 4(15), 1-14.\nChurch, K., & de Oliveira, R. (2013). What`s up with whatsapp? Comparing mobile instant messaging behaviors with traditional SMS. In Proceedings of the 15th international conference on Human-computer interaction with mobile devices and services (pp. 352-361).\nDowling, G. R., (1986). Managing your corporate image, Industrial Marketing Management, 15, 109-115.\nGrinter, R. E., & Palen, L. (2002). Instant Messaging in Teen Life. In proceedings of the 2002 ACM conference on computer supported cooperative work (pp. 21-30).\nGuieford, (1965). Fundamental Statistic in Psychology and Education, 4thed. New York: McGraw Hill.\nHerhausen, D., Miočević, D., Morgan, R. E., & Kleijnen, M. H. P. (2020). The digital marketing capabilities gap. Industrial Marketing Management, 90, 276–290.\nIglesias, O., Markovic, S., Singh, J.J.et al. (2019). Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits. Journal of Business Ethics, 154, 441–459.\nJánošová, D., & Bundzíková, R. (2020). Marketing communication of selectedconservative and liberal parties in slovak region before elections. Political Preferences, 4(26), 27-40.\nJeon, S. Y. (2019). The effect of information system utilization and education and training on organizational innovation in public social welfare officers: Focused on the moderating effect of organizational trust. Asian Social Work and Policy Review, 6(4), 1-8.\nKarjaluoto, H. (2010). Digital marketing. Docendo, 13(14), 127-129.\nKatona, Z., & Sarvary, M. (2014). BERKELEY-HAAS CASE SERIES Maersk Line: B2B Social Media - It`s communication, not marketing. California Management Review, 56, 142-156.\nKaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.\nKotler, P. (1997). Marketing Management: Analysis, Planning, Implementation and Control, (9th ed). NJ: Prentice-Hall .\nKotler, P. (2012). Marketing Management-Analysis, Planning, Implementation, and Control. (7th ed). NY: Prentice-Hall.\nKotler, P. & Armstrong, K.L. (2016). Principle of Marketing. NJ: Prentice-Hall.\nKeller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.\nLassar, W., Mittal, B. & Sharma, A. (1995). Measuring customer‐based brand equity, Journal of Consumer Marketing, 12(4), 11-19.\nLemmink, J., A. Schuijf & Streukens S. (2003). The role of corporate image and company employment image in explaining application intentions. Journal of Economic Psychology, 24, 1-15.\nLeskovec, J., & Horvitz, E. (2007). Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network (Vol. 60). Technical report, Microsoft Research.\nLewis, C., & Fabos, B. (2005). Instant messaging, literacies, and social identities. Reading Research Quarterly, 40(4), 470-501.\nMaartens, Brendan (2018). Modernizing the military: promoting a new ‘Brand Image’ of the British Army, Navy, and Air Force in the Post-National Service Era, 1957–63. War in History, 26(3), 406-429.\nMartin, W. & W. Brown (1991). The importance of recruitment in job choice: A different way of looking. Personnel Psychology, 44(3), 487-521.\nMcCarthy, E. J. (1981). Basic Marketing: A Managerial Approach (7th ed.). Homewood, Illinois: Richard D. Irwin, Inc.\nMeißner, M., & Oll, J. (2017). The promise of eye-tracking methodology in organizational research: A taxonomy, review, and future avenues. Organizational Research Methods, 22, 1-28.\nMerrill C. J. (1962). The image of the united states in ten Mexican dailies. Journalism & Mass Communication Quarterly, 39, 2-14.\nMoon, J. W., & Kim, Y. G. (2001). Extending the TAM for a World-Wide-Web context. Information & Management, 38(4), 217-230.\nNardi, B. A., Whittaker, S., & Bradner, E. (2000). Interaction and Outeraction: Instant Messaging in Action. In Proceedings of the 2000 ACM conference on Computer supported cooperative work (pp. 79-88).\nPark, C. W., Jaworski, B. J & Maclnnis, D. J. (1986). Strategic brand concept- image management, Journal of Marketing, 135-145.\nSchwarz, N. (2011). Feelings-as-information theory. Handbook of Theories of Social Psychology, 1, 289-308.\nSeashore, S. E. & Taber, T. D. (1975). Job satisfaction indicators and their correlates. American Behavioral Science, 18(3), 333-368.\nSimon, L. S. & Freimer, M. (1970). Analytical Marketing. NY: Harcourt.\nSoelberg, P. (1967). Unprogrammed decision making, Industrial Management Review, 8(2), 19-29.\nStrand S. (2019). Fighting for public health: the promotion of desirable bodies in interactive military marketing. Media, War & Conflict, 2019, 23-35.\nVillena Manzanares, F. (2017). Export performance of SMEs: An empirical analysis of the mediating role of corporate image. Journal of Small Business Management, 57(2), 386-399.\nWalther, J. B., & D’addario, K. P. (2001). The impacts of emoticons on message interpretation in computer-mediated communication. 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11Dissertation/ Thesis
المؤلفون: 김태웅
المساهمون: 박승관, 언론정보학과
مصطلحات موضوعية: 군 이미지, military image, 군 복무의사, the intention to serve, 신뢰도, the confidence in the military
وصف الملف: vii, 102 p.
Relation: http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000040663; http://hdl.handle.net/10371/21034
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12Dissertation/ Thesis
المؤلفون: 曾柏惇, TSENG, PO-TUN
المساهمون: 企業管理學系管理科學碩博士班, 袁淑芳, YUAN, SHU-FANG
مصطلحات موضوعية: 領導統御, 軍人形象, 薪資待遇, Leadership Control, Military Image, Salary Treatment
وصف الملف: 2839421 bytes; application/pdf
Relation: http://nhuir.nhu.edu.tw/handle/987654321/28004; http://nhuir.nhu.edu.tw/bitstream/987654321/28004/1/107NHU00457043-003.pdf; http://nhuir.nhu.edu.tw/bitstream/987654321/28004/-1/index.html
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13Dissertation/ Thesis
المؤلفون: 梁慧雅, Prachusilpa, Yanisa
المساهمون: 孫采薇, Sun, Tsai-Wei
مصطلحات موضوعية: 媒體, 軍事形象, 公眾認知, 媒介框架, 軍民關係, Media, Military image, Public perception, Media-framing, Civil-military relations
Relation: G0105926020; http://nccur.lib.nccu.edu.tw//handle/140.119/119169; http://nccur.lib.nccu.edu.tw/bitstream/140.119/119169/1/602001.pdf
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14Dissertation/ Thesis
المؤلفون: 陈雁翎
المساهمون: 辛志英
مصطلحات موضوعية: 中国自塑军事形象, 语义韵, 类联接, 义韵和谐, self-built Chinese military image, semantic prosody, colligation, semantic prosodic harmony
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15Dissertation/ Thesis
المؤلفون: 陳柏霖, Chen, Po-Ling
المساهمون: 孫同文, 人文學院:公共行政與政策學系
مصطلحات موضوعية: 主體性, 軍隊形象, Q方法論, 論述分析, Subjectivity, Military Image, Q Methodology, Discourse Analysis
وصف الملف: 149 bytes; text/html
Relation: http://ir.ncnu.edu.tw:8080/handle/310010000/9862; http://ir.ncnu.edu.tw:8080/bitstream/310010000/9862/1/index.html
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16Dissertation/ Thesis
المؤلفون: 董晓威
المساهمون: 陈嬿如
مصطلحات موضوعية: 军事报道, 国家形象, 国家军事形象, 中国军网, Military Report, National Image, National Military Image, China Military Online
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17
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18Academic Journal
المؤلفون: Alford, Matthew
المصدر: Quarterly Review of Film & Video. May/Jun2016, Vol. 33 Issue 4, p332-347. 16p.
مصطلحات موضوعية: *MOTION pictures, *FILMMAKING -- History, *MILITARY personnel in motion pictures, *MILITARY personnel, *POWER (Social sciences), *TWENTIETH century, *POLITICAL participation
مصطلحات جغرافية: UNITED States
الشركة/الكيان: UNITED States. Dept. of Defense
Reviews & Products: GUTS & Glory: The Making of the American Military Image in Film (Book)
People: SUID, Lawrence
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19Electronic Resource
المصدر: DTIC AND NTIS