-
1Academic Journal
المؤلفون: Gama, Fridda Concepción Fuentes, Tejero, Juan Manuel Navarrete, Chávez, Alejandro Ramírez, Pérez, Miguel Ángel Zúñiga
المصدر: Journal of Geoscience and Environment Protection ; volume 10, issue 07, page 257-265 ; ISSN 2327-4336 2327-4344
-
2Academic JournalThe effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand
المصدر: Spanish Journal of Marketing-ESIC, Vol 25, Iss 2, Pp 333-354 (2021)
مصطلحات موضوعية: brand love, brand attachment, brand loyalty, product involvement, Marketing. Distribution of products, HF5410-5417.5
Relation: https://doaj.org/toc/2444-9695; https://doaj.org/toc/2444-9709; https://doaj.org/article/81f32c6cb7d344e3a466a42e33bb121a
-
3Academic Journal
المؤلفون: MIGUEL ANGEL ZUÑIGA GARCIA
المساهمون: GUILLERMO SANTAMARIA BONFIL, RAFAEL BATRES PRIETO, GUSTAVO ARROYO FIGUEROA
مصطلحات موضوعية: info:eu-repo/classification/cti/7, info:eu-repo/classification/cti/33, info:eu-repo/classification/cti/3399
وصف الملف: application/pdf
-
4
المصدر: Journal of Business Research. 137:46-57
مصطلحات موضوعية: Marketing, media_common.quotation_subject, Self-brand, Self-concept, Context (language use), Advertising, law.invention, Connection (mathematics), law, Negative relationship, Multiculturalism, CLARITY, Materialism, Psychology, media_common
-
5
المؤلفون: Miguel Angel Zúñiga, Rozbeh Madadi, Ivonne M. Torres
المصدر: Services Marketing Quarterly. 43:374-388
مصطلحات موضوعية: Supply chain management, Business, Management and Accounting (miscellaneous), Business, Relationship marketing, Industrial organization
-
6
المصدر: Journal of Consumer Marketing. 38:802-812
مصطلحات موضوعية: Marketing, Self-brand, Narcissism, medicine, Advertising, Uniqueness, Business and International Management, Conspicuous consumption, medicine.symptom, Psychology, Connection (mathematics)
-
7
المؤلفون: Ivonne M. Torres, Reza Fazli-Salehi, Miguel Angel Zúñiga
المصدر: Services Marketing Quarterly. 42:234-252
مصطلحات موضوعية: Operationalization, Process management, Key account management, Conceptualization, Computer science, Software deployment, Business, Management and Accounting (miscellaneous), Customer service
-
8
المصدر: Journal of Brand Management. 29:13-34
مصطلحات موضوعية: Marketing, Agreeableness, Brand management, Extraversion and introversion, business.industry, Strategy and Management, Self-brand, Interpersonal communication, Big Five personality traits, business, Social psychology, Target market, Elaboration likelihood model
-
9The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand
المصدر: Spanish Journal of Marketing - ESIC. 25:333-354
مصطلحات موضوعية: Marketing, Psychology, Humanities
-
10
المؤلفون: Miguel Angel Zúñiga, Rozbeh Madadi, Ivonne M. Torres
المصدر: Services Marketing Quarterly. 42:74-92
مصطلحات موضوعية: Perceived quality, Brand awareness, Brand association, Brand trust, Business, Management and Accounting (miscellaneous), Advertising, Brand equity, Psychology, Consumer behaviour, Brand loyalty
-
11
المصدر: British Food Journal. 123:1042-1059
مصطلحات موضوعية: Multistage sampling, Capital (economics), Innovation diffusion, Econometrics, Economics, Business, Management and Accounting (miscellaneous), Health belief model, Variance (accounting), Food Science, Genetically modified organism
-
12
المصدر: Transportation Research Record: Journal of the Transportation Research Board. 2674:289-303
مصطلحات موضوعية: Market economy, Sharing economy, Mechanical Engineering, 0502 economics and business, 05 social sciences, 050211 marketing, Business, 050203 business & management, Civil and Structural Engineering
-
13
المصدر: Journal of International Consumer Marketing. 33:319-337
مصطلحات موضوعية: Marketing, Self construal, media_common.quotation_subject, Self-brand, Psychology, Social psychology, Independence, Management Information Systems, Connection (mathematics), media_common
-
14
المصدر: Asia Pacific Journal of Marketing and Logistics. 33:731-754
مصطلحات موضوعية: Ethnocentrism, Future studies, Television industry, media_common.quotation_subject, National identity, Self-brand, Advertising, Quality (business), General Medicine, Business, Product (category theory), Computer-assisted web interviewing, media_common
-
15
المؤلفون: Miguel Angel Zúñiga, Ivonne M. Torres, Reza Fazli-Salehi, Yating Pan
المصدر: Journal of Internet Commerce. 19:298-323
مصطلحات موضوعية: Need for cognition, Social network, business.industry, 05 social sciences, Advertising, 02 engineering and technology, Human-Computer Interaction, 020204 information systems, Management of Technology and Innovation, 0502 economics and business, 0202 electrical engineering, electronic engineering, information engineering, 050211 marketing, business, Psychology, Processing fluency
-
16
المصدر: Journal of International Consumer Marketing. 33:137-158
مصطلحات موضوعية: Marketing, Focus (computing), 0502 economics and business, 05 social sciences, Ethnic group, Targeted advertising, Word of mouth, 050211 marketing, Advertising, Psychology, 050203 business & management, Management Information Systems, Brand loyalty
-
17
المصدر: Journal of Relationship Marketing. 20:135-155
مصطلحات موضوعية: Marketing, Perceived quality, Identification (information), 0502 economics and business, 05 social sciences, 050211 marketing, Advertising, Business, 050203 business & management, Brand loyalty
-
18Academic Journal
المصدر: Journal of Science and Research, Vol 1, Iss CITT2016, Pp 16-21 (2016)
مصطلحات موضوعية: Consciencia Contextual, RFID, NFC, QR Code, Computación ubicua, Aprendizaje Ubicuo, Technology, Science
Relation: http://revistas.utb.edu.ec/index.php/sr/article/view/85; https://doaj.org/toc/2528-8083; https://doaj.org/article/f6a952183b52446d807c158b66cf6bc2
-
19
المؤلفون: Nader Seyyedamiri, Afsaneh Moradi, Zahra Rahmani, Hamid Padash, Morteza Akbari, Miguel Angel Zúñiga
المساهمون: Organisation,Strategy & Entrepreneurship, RS: GSBE other - not theme-related research
المصدر: Research in Transportation Business and Management, 41:100616. Elsevier BV
مصطلحات موضوعية: Value (ethics), TECHNOLOGY ACCEPTANCE MODEL, Ridesharing, Strategy and Management, MOBILE BANKING, Economics, Econometrics and Finance (miscellaneous), General Decision Sciences, Developing country, Transportation, Intention, Management Science and Operations Research, Structural equation modeling, SYSTEM USE, Sharing economy, Price Value, 0502 economics and business, PERCEIVED USEFULNESS, Business and International Management, EXTENDED THEORY, WEB 2.0, 050210 logistics & transportation, INFORMATION-TECHNOLOGY, business.industry, Perceived satisfaction, 05 social sciences, Theory of planned behavior, Subjective Norms, UNIFIED THEORY, Usability, SHARING ECONOMY, Tourism, Leisure and Hospitality Management, Technology acceptance model, CONTINUANCE INTENTION, business, Psychology, Social psychology, 050203 business & management
-
20Book
المؤلفون: Manuel Navarrete, José Golzarri, Guillermo Espinosa, Graciela Müller, Miguel Angel Zúñiga, Michelle Camacho
المصدر: https://www.intechopen.com/books/333.
مصطلحات موضوعية: Radioisotopes - Applications in Physical Sciences
Relation: https://mts.intechopen.com/articles/show/title/radioactivity-in-marine-salts-and-sediments
Full Text Finder