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1Academic Journal
المؤلفون: Choi, Jangwon (AUTHOR), Chae, Inyoung (AUTHOR) jchoi4@scu.edu, Feinberg, Fred (AUTHOR)
المصدر: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p136-153. 18p.
مصطلحات موضوعية: *INTERNET entertainment, *STREAMING video & television, *MARKETING, *MONETIZATION, *INTERNET paywalls, DIGITAL media
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2Academic Journal
المؤلفون: Höhne, Jan Karem1 (AUTHOR) hoehne@dzhw.eu, Claassen, Joshua2 (AUTHOR), Shahania, Saijal2,3 (AUTHOR), Broneske, David2 (AUTHOR)
المصدر: International Journal of Market Research. Jan2025, Vol. 67 Issue 1, p3-12. 10p.
مصطلحات موضوعية: *ARTIFICIAL intelligence, *INTELLIGENT agents, *DATA integrity, SOCIAL media, INTERNET surveys, HONEY
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3Academic Journal
المؤلفون: Rossi, Raffaello1 (AUTHOR) raffaello.rossi@bristol.ac.uk, Nairn, Agnes1 (AUTHOR)
المصدر: International Journal of Market Research. Jan2025, Vol. 67 Issue 1, p33-52. 20p.
مصطلحات موضوعية: *SOCIAL media in marketing, *GAMBLING, *BRANDING (Marketing), *CONTENT marketing, YOUNG adults, AGE groups
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4Academic JournalPURSUING SOCIAL JUSTICE THROUGH DOXING ON SOCIAL MEDIA: IMPLICATIONS OF THE 2019 HONG KONG PROTESTS.
المؤلفون: Cheung, Christy M. K., Risius, Marten, Fang9, Yuan
المصدر: MIS Quarterly. Dec2024, Vol. 48 Issue 4, p1853-1857. 5p. 6 Color Photographs.
مصطلحات موضوعية: *POLICE, SOCIAL justice, SOCIAL media, ANTI-extradition bill protests, Hong Kong, China, 2019, INTERNET & activism, DATA privacy, DIGITAL technology
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5Academic Journal
المؤلفون: Lock, Brandon1 (AUTHOR) brandon.lock@baruch.cuny.edu
المصدر: Contemporary Accounting Research. Dec2024, Vol. 41 Issue 4, p2354-2383. 30p.
مصطلحات موضوعية: *MARKET sentiment, *EARNINGS management, *INVESTMENT information, MASS media influence, INFORMATION dissemination
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6Academic Journal
المؤلفون: Barner, Simon1 (AUTHOR), Totzek, Dirk1 (AUTHOR) dirk.totzek@uni-passau.de
المصدر: Journal of Personal Selling & Sales Management. Dec2024, Vol. 44 Issue 4, p398-413. 16p.
مصطلحات موضوعية: *COVID-19 pandemic, *STAY-at-home orders, *PERFORMANCE management, SOCIAL media, SOCIETAL reaction
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7Periodical
المؤلفون: Beer, Jeff, Schwarz, Hunter, Snelling, Grace, Selinger, Julia, Peters, Adele, Salazar, David, Smith, Lilly, Woodruff, Jay, Gagne, Yasmin, Wilson, Mark
المصدر: Fast Company. Winter2024/2025, Issue 265, p64-74. 11p. 6 Color Photographs, 7 Cartoon or Caricatures.
مصطلحات موضوعية: *SPORTS sponsorship, SOCIAL media, WOMEN'S sports, SAINT Patrick's Day, YOUNG adults, HIGH school athletes, NATIONAL parks & reserves
الشركة/الكيان: IMPOSSIBLE Foods Inc.
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8Academic Journal
المؤلفون: Angus, Daniel1 (AUTHOR) daniel.angus@qut.edu.au, Hayden, Lauren2 (AUTHOR), Obeid, Abdul Karim1 (AUTHOR), Tan, Xue Ying1 (AUTHOR), Carah, Nicholas2 (AUTHOR), Burgess, Jean1 (AUTHOR), Parker, Christine3 (AUTHOR), Andrejevic, Mark4 (AUTHOR), Fordyce, Robbie4 (AUTHOR), Cellard, Loup3 (AUTHOR), Bagnara, Julian3 (AUTHOR)
المصدر: Journal of Advertising. Oct-Dec2024, Vol. 53 Issue 5, p661-680. 20p.
مصطلحات موضوعية: *DATA libraries, *BUSINESS models, DIGITAL media, PLUG-ins (Computer programs), DIGITAL technology
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9Academic Journal
المؤلفون: Madhavaram, Sreedhar1 (AUTHOR) s.madhavaram@ttu.edu
المصدر: Journal of Marketing Management. Oct2024, Vol. 40 Issue 13/14, p1083-1113. 31p.
مصطلحات موضوعية: *CONSUMER behavior, *SENIOR leadership teams, *ORGANIZATIONAL learning, SOCIAL media, CRITICAL point theory, SCIENTIFIC knowledge, LEXICON, FAKE news
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10Academic Journal
المؤلفون: Rosenthal, Benjamin1 (AUTHOR) benjamin.rosenthal@fgv.br, Airoldi, Massimo2 (AUTHOR)
المصدر: Journal of Marketing Management. Sep2024, Vol. 40 Issue 11/12, p910-936. 27p.
مصطلحات موضوعية: *INFLUENCER marketing, *CONSUMERS, *CONSUMER research, SOCIAL media, GROUP identity
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11Academic Journal
المؤلفون: Daniels, Michelle E.1 (AUTHOR) medaniels2@ua.edu, Wu, Freeman2 (AUTHOR) freeman.wu@vanderbilt.edu
المصدر: Journal of Marketing. Nov2024, Vol. 88 Issue 6, p121-139. 19p.
مصطلحات موضوعية: *ONLINE comments, *INFLUENCER marketing, *INTERPERSONAL relations, *CONSUMERS, SOCIAL media
Reviews & Products: TWITTER (Web resource)
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12Academic Journal
المؤلفون: LEONEL, RONEI1 rleonel@salisbury.edu, REHBEIN, KATHLEEN2 kathleen.rehbein@marquette.edu, WESTERMANN-BEHAYLO, MICHELLE3 m.k.westermann-behaylo@uva.nl
المصدر: Academy of Management Perspectives. Nov2024, Vol. 38 Issue 4, p563-569. 7p.
مصطلحات موضوعية: DIGITAL media, COLLECTIVE action, TAGS (Metadata), SOCIAL policy, SOCIAL influence
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13Academic JournalOptimal homing policy of the manufacturer facing competing platforms: the effect of selling formats.
المؤلفون: Pu, Xujin1 (AUTHOR), Wang, Zhenzhen1 (AUTHOR), Zhang, Wen1 (AUTHOR) zhangw@jiangnan.edu.cn
المصدر: International Journal of Production Research. Oct2024, Vol. 62 Issue 20, p7382-7411. 30p.
مصطلحات موضوعية: *ELECTRONIC commerce, *GAME theory, *MANUFACTURING industries, SOCIAL media, VIDEO game consoles
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14Academic Journal
المؤلفون: Wang, Milo Shaoqing1 (AUTHOR) milo.wang@asu.edu, Tracey, Paul2 (AUTHOR) p.tracey@jbs.cam.ac.uk
المصدر: Academy of Management Review. Oct2024, Vol. 49 Issue 4, p799-823. 25p.
مصطلحات موضوعية: SOCIAL stigma, SOCIAL media, SOCIAL movements, SOCIAL groups, SOCIAL bonds, SOCIAL integration
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15Academic Journal
المؤلفون: Liu, Yang1 (AUTHOR), Zhao, Zhijie2 (AUTHOR) Zhaozj@hrbcu.edu.cn, Wang, Jiaying3 (AUTHOR) wangjiaying@uzz.edu.cn, Qiu, Zeguo2 (AUTHOR) Zhaozj@hrbcu.edu.cn
المصدر: Journal of Marketing Management. Aug2024, Vol. 40 Issue 9/10, p704-742. 39p.
مصطلحات موضوعية: *SOCIAL media in marketing, *CONSUMERS, *SOCIAL marketing, SOCIAL media, ROUGH sets
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16Academic Journal
المؤلفون: BARNETT, MICHAEL L. (AUTHOR) mbarnett@business.rutgers.edu, HENRIQUES, IRENE (AUTHOR) ihenriques@schulich.yorku.ca, HUSTED, BRYAN W. (AUTHOR) bhusted@tec.mx
المصدر: Academy of Management Perspectives. Aug2024, Vol. 38 Issue 3, p448-455. 8p. 1 Diagram.
مصطلحات موضوعية: *SOCIAL media in marketing, *SPREAD (Finance), SOCIAL media mobile apps, SOCIAL media, PRO-democracy demonstrations, Hong Kong, China, 2014, DIGITAL technology
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17Periodical
المؤلفون: Birnbaum, Justin (AUTHOR), Craig, Matt (AUTHOR), Helman, Christopher (AUTHOR), Martin, Iain (AUTHOR), Sorvino, Chloe (AUTHOR), Tucker, Hank (AUTHOR), Voytko-Best, Lisette (AUTHOR), Ahuja, Maneet (AUTHOR), Alexander, Dan (AUTHOR), Ho, Jane (AUTHOR), Jennings, Katie (AUTHOR), Klebnikov, Sergei (AUTHOR), Moreland, Jonathan (AUTHOR), Khan-Mullins, Kyle (AUTHOR), Ogunrinde, Kirk (AUTHOR), Ohnsman, Alan (AUTHOR), Park, Alicia (AUTHOR), Shrivastava, Rashi (AUTHOR), Yakowicz, Will (AUTHOR)
المصدر: Forbes. Oct/Nov2024, Vol. 207 Issue 5, p84-112. 16p. 14 Color Photographs, 1 Cartoon or Caricature.
مصطلحات موضوعية: *REAL estate management, *SHOE stores, SOCIAL media mobile apps, DRINKING age, GENERATIVE artificial intelligence, NEW York City mayors
الشركة/الكيان: SCORE (Organization)
People: BLOOMBERG, Michael R., 1942-
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18Dissertation/ Thesis
المؤلفون: Guamán Guadalima, Nelly
Thesis Advisors: Carniel Bugs, Ricardo, Velázquez García-Talavera, Teresa
المصدر: TDX (Tesis Doctorals en Xarxa)
مصطلحات موضوعية: Polítiques de comunicació, Communication policies, Políticas de comunicación, Periodisme, Journalism, Periodismo, Mitjans de comunicació, Mass media, Medios de comunicación, Ciències Socials
وصف الملف: application/pdf
URL الوصول: http://hdl.handle.net/10803/693212
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19Dissertation/ Thesis
المؤلفون: Wang, Weiken
المساهمون: University/Department: Universitat de Barcelona. Facultat de Filologia
Thesis Advisors: López Samaniego, Anna, Montolío Durán, Estrella
المصدر: TDX (Tesis Doctorals en Xarxa)
مصطلحات موضوعية: Anàlisi del discurs, Análisis del discurso, Discourse analysis, Mitjans de comunicació de massa, Medios de comunicación social, Mass media, Metàfora, Metáfora, Metaphor, Enquadrament, Encuadre, Framing, Depressió psíquica, Depresión mental, Mental depression, Ciències Humanes i Socials
وصف الملف: application/pdf
URL الوصول: http://hdl.handle.net/10803/693273
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20Dissertation/ Thesis
المؤلفون: Soza Romero, Ana María
Thesis Advisors: Castro Ceacero, Diego
المصدر: TDX (Tesis Doctorals en Xarxa)
مصطلحات موضوعية: Percepcions educació mitjana, Perceptions middle education, Percepciones educación media, Ciències Socials
وصف الملف: application/pdf
URL الوصول: http://hdl.handle.net/10803/693244