يعرض 1 - 20 نتائج من 248 نتيجة بحث عن '"McLean, Graeme"', وقت الاستعلام: 0.63s تنقيح النتائج
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    Academic Journal

    مصطلحات موضوعية: Psychology, Marketing. Distribution of products

    وصف الملف: text

    Relation: https://strathprints.strath.ac.uk/90244/19/McLean-etal-PM-2024-introducing-the-technology-and-consumer-well-being-paradox-model.pdf; McLean, Graeme and Krey, Nina and Barhorst, Jennifer Brannon (2025 ) Revealing the double-edged sword : introducing the technology and consumer well-being paradox model. Psychology and Marketing , 42 (1). pp. 5-20. ISSN 0742-6046

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    Academic Journal
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    Dissertation/ Thesis
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    Academic Journal
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    Academic Journal
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    Academic Journal

    مصطلحات موضوعية: Marketing. Distribution of products

    وصف الملف: text

    Relation: https://strathprints.strath.ac.uk/87289/1/Barhorst-etal-JBR-2023-introducing-mental-time-travel-experiences-and-their-ability-to-influence-brand-outcomes.pdf; Barhorst, Jennifer Brannon and McLean, Graeme and Krey, Nina and Javornik, Ana and Evanschitzky, Heiner (2023 ) Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes. Journal of Business Research , 164. 113886. ISSN 0148-2963

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    Academic Journal
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    Academic Journal
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    Academic Journal
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    Academic Journal
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    Dissertation/ Thesis
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    Conference

    وصف الملف: text

    Relation: https://strathprints.strath.ac.uk/89551/1/Ang-etal-SERVSIG-2024-Personalising-the-consumer-experience-using-an-AI-driven-hybrid-recommender-system.pdf; Ang, Min Hui and McLean, Graeme and Halvey, Martin (2024 ) Personalising the consumer experience using an AI-driven hybrid recommender system. In: 13th SERVSIG Conference , 2024-06-06 - 2024-06-08, KEDGE Business School.

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    Academic Journal
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    Academic Journal
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    Academic Journal
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    Academic Journal
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    Academic Journal
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    Academic Journal
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    Academic Journal

    مصطلحات موضوعية: Computer software

    وصف الملف: text

    Relation: https://strathprints.strath.ac.uk/75134/1/McLean_etal_JBR_2021_Alexa_do_voice_assistants_influence_consumer_brand_engagement.pdf; McLean, Graeme and Osei-Frimpong, Kofi and Barhorst, Jennifer (2021 ) Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement. Journal of Business Research , 124. pp. 312-328. 124. ISSN 0148-2963