المؤلفون: Matheson, Kristin, Plangger, Kirk, Kietzmann, Jan, Vella, Joseph, Grant, Philip

المصدر: Journal of Wine Research ; volume 30, issue 2, page 95-106 ; ISSN 0957-1264 1469-9672

الاتاحة: http://dx.doi.org/10.1080/09571264.2019.1587396
https://www.tandfonline.com/doi/pdf/10.1080/09571264.2019.1587396

المؤلفون: Morkunas, Vida¹, Matheson, Kristin², McGregor, Rob¹

المصدر: Society for Marketing Advances Proceedings. 11/6/2019, p553-555. 3p.

مصطلحات موضوعية: *CONSUMER behavior, *CONSUMER goods, *MARKETING, *TECHNOLOGICAL innovations, *BRAND image

المؤلفون: Matheson, Kristin¹, Treen, Emily², Ferguson, Sarah Lord²

المصدر: Society for Marketing Advances Proceedings. 11/6/2019, p390-392. 3p.

مصطلحات موضوعية: *MISSION statements, *COMMUNICATION, *STAKEHOLDERS, *INTERNET marketing, *CUSTOMER cocreation

المؤلفون: Ferguson, Sarah Lord¹, Parent, Michael¹, Matheson, Kristin¹, Cai Feng (Mitsu)¹, Pitt, Christine², Heilgenberg, Kerstin³

المصدر: Society for Marketing Advances Proceedings. 11/6/2019, p556-564. 9p.

مصطلحات موضوعية: *INDUSTRIAL management, *MARKETING, *TECHNOLOGICAL innovations, *CONSUMER goods, CLASSROOMS