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المؤلفون: Loureiro, Francisco Maria Martins
المساهمون: Dalmoro, Marlon, RUN
مصطلحات موضوعية: Football Fan Experience, Digital Engagement, Social Media Interaction, SL Benfica, Matchday Experience, Fan Loyalty, Club Fans, Supporter Engagement, SDG 8 - Decent work and economic growth, SDG 12 - Responsible production and consumption, SDG 15 - Life on land, Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
وصف الملف: application/pdf
الاتاحة: http://hdl.handle.net/10362/175049
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المؤلفون: Vlad Roşca
المصدر: Proceedings of the International Conference on Business Excellence, Vol 11, Iss 1, Pp 711-719 (2017)
مصطلحات موضوعية: Engineering, HF5001-6182, business.industry, media_common.quotation_subject, Attendance, gameday, General Medicine, Football, fan relationships, Customer relationship management, League, Entertainment, football marketing, Identification (information), Order (exchange), matchday experience, Business, Quality (business), Marketing, business, sports business, media_common