المؤلفون: Vande Velde Fiona, Hektoen Lisbeth, Phythian Claire J., Rinaldi Laura, Bosco Antonio, Hinney Barbara, Gehringer Martin, Strube Christina, May Katharina, Knubben-Schweizer Gabriela, Martins Oliva M.D., Mateus Teresa L., Simion Violeta-Elena, Charlier Johannes, Bartley David J., Claerebout Edwin

المصدر: Parasite, Vol 30, p 4 (2023)

مصطلحات موضوعية: dairy cattle, anthelmintic resistance, decision-making, farmer behaviour, multicentre study, structural equation modelling, Infectious and parasitic diseases, RC109-216

وصف الملف: electronic resource

Relation: https://www.parasite-journal.org/articles/parasite/full_html/2023/01/parasite210124/parasite210124.html; https://doaj.org/toc/1776-1042

URL الوصول: https://doaj.org/article/50a52c2f54494f748501aa96c8b30c09

المؤلفون: Martins, Oliva M.D., Costa, José Paulo, Coelho, Ana Sofia

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: Sport activities, higher education institution, teaching-learning pedagogical practices

وصف الملف: application/pdf

Relation: Martins, Oliva M.D.; Costa, Paulo, Coelho, Ana Sofia (2025). Enhancing classroom dynamics: exploring the synergy of social marketing, neuromarketing, and artificial intelligence. In Education and Technology. ICITED 2024. Sping. 859, p.531-536

الاتاحة: http://hdl.handle.net/10198/30734

المؤلفون: Ferreira, Andreia C.B., Rodrigues, Ricardo Gouveia, Gouveia, Ana R., Martins, Oliva M.D., Ferreira, Hugo, Pereira, João Alfredo, Duarte, Paulo

المصدر: British Food Journal, 2024, Vol. 126, Issue 4, pp. 1765-1780.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/BFJ-12-2022-1075

المؤلفون: Marques, Henrique, Almeida, João Paulo, Bastos, Adriana, Martins, Oliva M.D.

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: Storytelling, Marketing, Value-awareness, Behavior

وصف الملف: application/pdf

Relation: Marques, Henrique; Almeida, João Paulo; Bastos, Adriana; Martins, Oliva M.D. (2023). What do #storytelling and #marketing have in common? A comprehensive literature review from the Web of Science. In Martins, Nuno (Eds.) Communication Design and Marketing: A Multidisciplinary Approach. Cham: Springer, p. 159–173. ISBN 978-3-031-35384-0; 978-3-031-35384-0

الاتاحة: http://hdl.handle.net/10198/27933

المؤلفون: Martins, Oliva M.D., Figueira, Luís Mota, Braga, José Luís, Borges, Isabel, Magalhães, Miguel, Brás, Sandra

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: Tourism marketing, Stakeholders, Network, Tourist itineraries, Routes

وصف الملف: application/pdf

Relation: Martins, Oliva M.D.; Figueira, Luís Mota; Braga, José Luís; Borges, Isabel; Magalhães, Miguel; Brás, Sandra (2023). Using routes or itineraries to create networks in regions with low competitiveness. In International Conference on Tourism Technology & Systems - ICOTTS´22. 345, p. 589-603

الاتاحة: http://hdl.handle.net/10198/27934

المؤلفون: Martins, Oliva M.D., Marques, Henrique, Marques, Ana Teresa, Coelho, Ana Sofia

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: Marketing social, Modelagem de equações estrutural, Validação teórica

وصف الملف: application/pdf

Relation: Martins, Oliva M.D.; Marques, Henrique; Marques, Ana Teresa; Coelho, Ana Sofia (2022). Validação teórica em modelagem de equações estruturais aplicada ao Marketing Social. In 15th RBGN Scientific Publication Workshop. online

الاتاحة: http://hdl.handle.net/10198/26085

المؤلفون: Bartley, Dave, Wang, Tong, Morgan, Eric, Claerebout, Edwin, Mateu, Teresa, Martins, Oliva M.D.

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: Social network, Mobile application, Communication, Strategy for integration people

وصف الملف: application/pdf

Relation: Bartley, Dave; Wang, Tong; Morgan, Eric; Claerebout, Edwin; Mateu, Teresa; Martins, Oliva M.D. (2022). COMBAR COST EU. A mobile application proposal. In Combar combatting anthelmintic resistance in ruminants. Grecee

الاتاحة: http://hdl.handle.net/10198/26098

المؤلفون: Ranković, Marko, Gurgu, Elena, Martins, Oliva M.D., Vukasović, Milan

مصطلحات موضوعية: Artificial intelligence, Risk management, Automated trading, Customer service, Fraud detection, Personalization, Robo-advisory, Finance industry

Relation: https://www.edtechjournal.org/index.php/ed/article/view/40/53; Ranković, Marko; Gurgu, Elena; Martins, Oliva M.D.; Vukasović, Milan (2023). Artificial intelligence and the evolution of finance: opportunities, challenges and ethical considerations. EdTech Journal. 3:1, p. 20-23; http://hdl.handle.net/10198/28755

الاتاحة: http://hdl.handle.net/10198/28755
https://doi.org/10.18485/edtech.2023.3.1.2

المؤلفون: Bucea-Manea-Țoniș, Rocsana, Martins, Oliva M.D., Urdeș, Laura, Coelho, Ana Sofia, Simion, Violeta-Elena

مصطلحات موضوعية: Social marketing, Behavior, Insect-based food, Neophobia, Perception

Relation: https://www.mdpi.com/2075-4450/14/6/547; Bucea-Manea-Țoniș, Rocsana; Martins, Oliva M.D.; Urdeș, Laura; Coelho, Ana Sofia; Simion, Violeta-Elena (2023). Nudging consumer behavior with social marketing in Portugal: can perception have an Influence over trying insect-based food?. Insects. 14:6. 547; http://hdl.handle.net/10198/28585; https://doi.org/10.3390/insects14060547

الاتاحة: http://hdl.handle.net/10198/28585
https://doi.org/10.3390/insects14060547

المؤلفون: Marques, Henrique, Martins, Oliva M.D., Canelas, Carlos

مصطلحات موضوعية: Comportamento do consumidor, Estudantes, Influências, Instituição de Ensino Superior, Processo de tomada de decisão

Relation: Marques, Henrique; Martins, Oliva M.D.; Canelas, Carlos (2023). Da licenciatura ao mestrado: as influências na tomada de decisão dos estudantes de marketing e comunicação no politécnico da guarda, Portugal. Egitania Sciencia. ISSN 1646-8848. p.65-85; http://hdl.handle.net/10198/28403

الاتاحة: http://hdl.handle.net/10198/28403
https://doi.org/10.46691/es.vi.70

المؤلفون: Martins, Oliva M.D., Marques, Henrique, Marques, Ana Teresa, Coelho, Ana Sofia

مصطلحات موضوعية: Marketing social, Modelagem de equações estruturais, Validação teórica

Relation: Martins, Oliva M.D.; Marques, Henrique; Marques, Ana; Coelho, Ana (2023). Causa versus efeito. Do que se trata. Metodologias e Aprendizado. 6, p. 380 - 395; http://hdl.handle.net/10198/27921

الاتاحة: http://hdl.handle.net/10198/27921
https://doi.org/10.21166/metapre.v6i.3312

المؤلفون: Machado, Florbela, Coelho, Ana Sofia, Costa, Fernando, Martins, Oliva M.D.

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: Project-based Learning, Distance learning, Collaborative work, Event management, Transversal competencies, COVID-19

وصف الملف: application/pdf

Relation: Machado, Florbela; Coelho, Ana Sofia; Costa, Fernando; Martins, Oliva M.D. (2021). Project-based learning in distance learning: an appoach to organize events and develop competencies. In 13th International Conference on Education anNew Learning Technologies. p. 83 81 - 8387; 2340-1117

الاتاحة: http://hdl.handle.net/10198/27929

المؤلفون: Martins, Oliva M.D., Nunes, Alcina, Ferreira, Fernanda A., Veloso, Cláudia M., Santos, Sónia, Correia, Alexandra I., Fonseca, Manuel José, Silva, Goretti, Rachão, Susana, Vieira, Elvira, Carrança, Paulo, Fernandes, Paula Odete

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: Herfindahl-hirschman index, Outdoor tourism demand, Competitiveness, North Region of Portugal

وصف الملف: application/pdf

Relation: Martins, Oliva M.D.; Nunes, Alcina; Ferreira, Fernanda A.; Veloso, Cláudia M.; Santos, S.; Correia, A.I.; Fonseca, Manuel; Silva, G.; Rachão, S.; Vieira, E.; Carrança, P.; Fernandes, Paula O. (2021). Monitoring of outdoor tourism demand. In 4th International Conference on Tourism Research [ICTR21]. Online conference. Polytechnic Institute of Porto. Vila do Conde, Portugal

الاتاحة: http://hdl.handle.net/10198/27545

المؤلفون: Coelho, Ana Sofia, Machado, Florbela, Costa, Fernando, Costa, Paulo Gomes da, Martins, Oliva M.D.

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: COVID-19, Interdisciplinary pedagogies, Collaborative teaching, Higher professional training course

وصف الملف: application/pdf

Relation: Coelho, Ana Sofia; Machado, Florbela; Costa, Fernando; Costa, Paulo; Martins, Oliva M.D. (2021). Interdisciplinary pedagogical activity, collaborative teaching under COVID-19. In 13th International Conference on Education anNew Learning Technologies; 2340-1117

الاتاحة: http://hdl.handle.net/10198/26648

المؤلفون: Coelho, Ana Sofia, Costa, José Paulo, Martins, Oliva M.D.

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: COVID 19, Gestão de eventos, Marketing turístico, BTrust, Inovação em marketing

وصف الملف: application/pdf

Relation: Coelho, Ana Sofia; Costa, Jose Paulo; Martins, Oliva M.D. (2021). Inovação em marketing: uma resposta da BTrust à crise (pandémica) na gestão de eventos. In Silva, Alexandra [et al.], Figueira, Luíz Mota; Oosterbeek, Luiz (coord.) Turismo Mundial, Crise Sanitária e Futuro: novos tempos, novos ritmos. Tomar: Instituto Politécnico. p.125-140. ISBN 978-989-8840-57-8

الاتاحة: http://hdl.handle.net/10198/25587

المؤلفون: Vande Velde, Fiona, Hektoen, Lisbeth, Phytian, Clare, Rinaldi, Laura, Bosco, Antonio, Hinney, Barbara, Strube, Christina, May, Katharina, Knubben-Schweizer, Gabriela, Martins, Oliva M.D., Matheus, Teresa, Simion, Violeta, Charlier, Johannes, Bartley, Dave, Claerebout, Edwin

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: Gastro-intestinal

وصف الملف: application/pdf

Relation: Verde, E. Vande; Hectoen, L.; Phytian, C.; Rinaldi, L.; Bosco, A; Hinney, B.; Strube, C.; May, K.; Knubben-Schweizer, G.; Martins, Oliva M.D.; Matheus, T. Simon, V. E.; Charlier, J.; Bartley, D.; Claerebout, E. (2021). Barriers and incentives for uptake of diagnostics for sustainable worm control by European dairy cattle farmers. In 28 the International Conference of the world Association for the Advancement Veterinary Parasitology. Barriers and incentives for uptake of diagnostics for sustainable worm control by European dairy cattle farmers. Dublin, Ireland

الاتاحة: http://hdl.handle.net/10198/25409

المؤلفون: Bartley, Dave, Hektoen, Lisbeth, Phytian, Clare, Rinaldi, Laura, Bosco, Antonio, Martinez Valladares, Maria, Sotiraki, Smaro, Sarats, Katerina, Hertzberg, Hubertus, Ploeger, Harm, Hinney, Barbara, Matheus, Teresa, Martins, Oliva M.D., Mitchell, Sian, Vineer, Hannah Rose, Morrison, Alison, Charlier, Johannes, Claerebout, Edwin, Jack, Corin

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: Sustainable, Gasto-intestinal

وصف الملف: application/pdf

Relation: Bartley, D.; Hectoen, L.; Phytian, C.; Rinaldi, L.; Bosco, A.; Martinez Valladares, M.; Sotiraki, S.; Sarats, K.; Hertzberg, H.; Ploeger, H.; Hinney, B.; Matheus, T.; Martins, Oliva M.D.; Mitchell, S.; Vineer, H.R.; Morrison, A.; Charlier, J.; Claerebout, E.; Jack, C. (2021). Perceptions and attitudes to sustainable roundworm control by European sheep farmers. In 28th International Conference of the World Association for the Advancement of Veterinary Parasitology (WAAVP). Dublin, Ireland

الاتاحة: http://hdl.handle.net/10198/25408

المؤلفون: Martins, Oliva M.D., Nunes, Alcina, Ferreira, Fernanda A., Veloso, Cláudia M., Santos, Sónia, Correia, Alexandra I., Fonseca, Manuel José, Silva, Goretti, Rachão, Susana, Vieira, Elvira, Carrança, Paulo, Fernandes, Paula Odete

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: Outdoor tourism, Digital tools, Competitiveness of the territories, North Region of Portugal, Herfindahl-hirschman index

وصف الملف: application/pdf

Relation: Martins, Oliva M. D.; Nunes, Alcina; Ferreira, Fernanda; Veloso, Claúdia; Santos, Sónia; Correia, Alexandra; Fonseca, Manuel; Silva, Goretti; Rachão, Susana; Vieira, Elvira; Carrança, Paulo; Fernandes, Paula O. (2021). Monitoring of outdoor tourism demand. North of Portugal. In ICTR 2021 A Virtual Conference. ACI and Polytechnic Institute of Porto, Portugal (ESHT)

الاتاحة: http://hdl.handle.net/10198/25378

المؤلفون: Coelho, Ana Sofia, Costa, José Paulo, Brás, Sandra, Martins, Oliva M.D.

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: Marketing Innovation, Dynamic Capabilities, BTrust, Event Management

وصف الملف: application/pdf

Relation: Coelho, Ana Sofia; Costa, José Paulo; Brás, Sandra; Martins, Oliva M.D. (2021). Identifying new opportunities from the pandemic crisis. In Restarting tourism, travel and hospitality: The day after: Book of extended abstracts. p. 549-551. ISBN 978-618-84798-9-0; 978-618-84798-9-0

الاتاحة: http://hdl.handle.net/10198/24790

المؤلفون: Martins, Oliva M.D., Fernandes, Paula Odete, Nunes, Alcina, Rachão, Susana, Correia, Alexandra I., Vieira, Elvira Pacheco, Fonseca, Manuel José, Silva, Goretti, Santos, Sónia, Veloso, Cláudia M., Ferreira, Fernanda A., Carrança, Paulo

المساهمون: Biblioteca Digital do IPB

مصطلحات موضوعية: Outdoor tourism, Word-of-mouth, Tourist entertainment companies, North of Portugal, Sustainable development

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10198/24210