المؤلفون: Josef Voráček, Martina Bernardová

المصدر: Acta Universitatis Carolinae: Kinanthropologica, Vol 57, Iss 1, Pp 92-108 (2021)

مصطلحات موضوعية: marketing communication, shopping behaviour, reference group, generation z, sports celebrity, influencer, Sports, GV557-1198.995, Sports medicine, RC1200-1245

وصف الملف: electronic resource

Relation: https://doaj.org/toc/1212-1428; https://doaj.org/toc/2336-6052

URL الوصول: https://doaj.org/article/fe810cb50f134bdaa8bd37587797056f