المؤلفون: Овсієнко, Наталія, Овсієнко, Володимир

المصدر: Economic scope; No. 196 (2024); 67-72 ; Экономическое пространство; № 196 (2024); 67-72 ; Економічний простір; № 196 (2024); 67-72 ; 2224-6290 ; 2224-6282

مصطلحات موضوعية: маркетингові стратегії, маркетингове планування, інтернет-маркетинг, цифрові інструменти, просування товарів, SEO, SMM, контент-маркетинг, ROI, KPI, маркетингові метрики, marketing strategies, marketing planning, internet marketing, digital tools, product promotion, content marketing, marketing metrics

وصف الملف: application/pdf

Relation: http://economicspace.pgasa.dp.ua/article/view/320621/311217; http://economicspace.pgasa.dp.ua/article/view/320621

الاتاحة: http://economicspace.pgasa.dp.ua/article/view/320621
https://doi.org/10.30838/EP.196.67-72

المؤلفون: Li, Xiaoni

المساهمون: University/Department: Universitat Rovira i Virgili. Departament de Gestió d'Empreses

Thesis Advisors: Borrell Vidal, Máximo

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Corporate finance, Option Theory, Human Capital Management, Marketing Metrics

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/101519

المؤلفون: Victory, Kirsten, Tanusondjaja, Arry, Dawes, John, Nenycz-Thiel, Magda, Romaniuk, Jenni

المصدر: Journal of Product & Brand Management, 2024, Vol. 33, Issue 6, pp. 733-744.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-08-2023-4678

المؤلفون: Iryna Gontareva, Mariia Nesen

المصدر: Соціальна економіка, Iss 66, Pp 109-119 (2023)

مصطلحات موضوعية: foreign economic activity, marketing metrics, marketing research, effective activity of enterprises, marketing management, foreign markets, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: https://periodicals.karazin.ua/soceconom/article/view/22990; https://doaj.org/toc/2524-2547

URL الوصول: https://doaj.org/article/55c496bb4c2b48fcbde5ae4f612c4187

المؤلفون: Liang, Xiaoning, Frösén, Johanna, Gao, Yuhui

المصدر: European Journal of Marketing, 2023, Vol. 57, Issue 5, pp. 1502-1530.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-04-2021-0233

المؤلفون: Vincenzo Basile, Simone Luongo, Karin Reinhard

المصدر: Symphonya, Iss 2 (2023)

مصطلحات موضوعية: Marketing Performance Measurement, Wine Industry, Marketing Metrics, Retailing Industry, Global Markets, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://symphonya.unicusano.it/article/view/13701; https://doaj.org/toc/1593-0300; https://doaj.org/toc/1593-0319

URL الوصول: https://doaj.org/article/32c0fae262bc444a89130a9916a37536

المؤلفون: Kozielski Robert, Wilczewska Donata

المصدر: Marketing of Scientific and Research Organizations, Vol 47, Iss 1, Pp 1-16 (2023)

مصطلحات موضوعية: marketing metrics, evidence-based management, effectiveness of marketing, wskaźniki marketingowe, zarządzanie oparte na dowodach, skuteczność marketingu, m10, m31, Social Sciences

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2353-8414

URL الوصول: https://doaj.org/article/e8eb0f864b8c4656abe3fda4e8045b32

المؤلفون: Ljubica Janjić, Ljiljana Arsić, Žaklina Anđelković

المصدر: BizInfo, Vol 13, Iss 2, Pp 91-98 (2022)

مصطلحات موضوعية: brand, marketing metrics, company performance, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: http://bizinfo.edu.rs/index.php/bizinfo/article/view/249; https://doaj.org/toc/2406-2324; https://doaj.org/toc/2217-2769

URL الوصول: https://doaj.org/article/358e20a4bb444383bbaa3c307c1268bb

المؤلفون: Melović, Boban, Dabić, Marina, Vukčević, Milica, Ćirović, Dragana, Backović, Tamara

المصدر: Journal of Knowledge Management, 2021, Vol. 25, Issue 11, pp. 175-202.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JKM-10-2020-0764

المؤلفون: Fischer, Marc, Shin, Hyun, Hanssens, Dominique M

المصدر: GfK Marketing Intelligence Review. 10(1)

مصطلحات موضوعية: Marketing Spending, Revenue Volatility, Cash Flow Volatility, Marketing Metrics, Brand Risk

وصف الملف: application/pdf

URL الوصول: https://escholarship.org/uc/item/4v02n9cp

المؤلفون: Grandhi, Balakrishna, Patwa, Nitin, Saleem, Kashaf

المصدر: EuroMed Journal of Business, 2020, Vol. 16, Issue 4, pp. 381-398.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EMJB-09-2018-0054

المؤلفون: Zedginidze S., Berikashvili L., Chechelashvili M.

المصدر: Norwegian Journal of development of the International Science, 104, 27-31, (2023-03-11)

مصطلحات موضوعية: marketing efficiency, marketing effectiveness, marketing metrics, controlling

Relation: https://zenodo.org/communities/njd-iscience; https://doi.org/10.5281/zenodo.7738702; https://doi.org/10.5281/zenodo.7738703; oai:zenodo.org:7738703

الاتاحة: https://doi.org/10.5281/zenodo.7738703

المؤلفون: Sven Baehre

مصطلحات موضوعية: Commerce, management, tourism and services, net promoter score, marketing metrics, customer mindset metrics, customer feedback metrics

Relation: https://figshare.com/articles/journal_contribution/From_research_to_action_enhancing_net_promoter_score_utilization_in_managerial_practice/24523531

الاتاحة: https://doi.org/10.34961/researchrepository-ul.24523531.v1
https://figshare.com/articles/journal_contribution/From_research_to_action_enhancing_net_promoter_score_utilization_in_managerial_practice/24523531

المؤلفون: Kargal, Rahul G.¹, Ranganathan, Suresh²

المصدر: 13(1):109-125

المؤلفون: César, Mariana Ferreira

المساهمون: Elnayal, Omar Salaheldin Ahmed Nabih, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Customer Relationship Management, Marketing metrics, Balanced Scorecard, Customer journey, Performance monitoring, Measuring CRM, CRM software, CRM initiatives, Customer loyalty, Métricas de marketing, Medir desempenho, Medir CRM, CRM iniciativas, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/35037

المؤلفون: Nath, Pravin

المصدر: European Journal of Marketing, 2020, Vol. 54, Issue 7, pp. 1549-1580.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-01-2018-0050

المؤلفون: Fischer, Marc, Shin, Hyun S, Hanssens, Dominique M

المصدر: Management Science. 62(1)

مصطلحات موضوعية: Clinical Research, revenue/cash-flow volatility, marketing volatility, econometric models, marketing metrics, Information and Computing Sciences, Commerce, Management, Tourism and Services, Operations Research

وصف الملف: application/pdf

URL الوصول: https://escholarship.org/uc/item/8q62t3hg

المؤلفون: Hana, Halimah Mardiah

المصدر: Jurnal Perilaku dan Strategi Bisnis; Vol 9, No 2: Agustus 2021; 124-136 ; 2614-7289 ; 2337-5817

مصطلحات موضوعية: Strategic Management, Consumer Loyalty, Marketing Metrics, Margin Units, Resource Based View, TOWS Analysis

وصف الملف: application/pdf

Relation: http://ejurnal.mercubuana-yogya.ac.id/index.php/JPSB/article/view/1800/962; http://ejurnal.mercubuana-yogya.ac.id/index.php/JPSB/article/view/1800

الاتاحة: http://ejurnal.mercubuana-yogya.ac.id/index.php/JPSB/article/view/1800
https://doi.org/10.26486/jpsb.v9i2.1800

المؤلفون: Castilho, Rodrigo Vieira

مصطلحات موضوعية: Digital marketing, Marketing metrics, Marketing performance measurement, ROI marketing, Marketing digital, Performance, Medição, Empresa, Estratégia empresarial, Análise técnica, Trabalho de projeto

وصف الملف: application/pdf; application/octet-stream

الاتاحة: http://hdl.handle.net/10071/18811

المؤلفون: Moussa, Salim

المصدر: Marketing Intelligence & Planning, 2019, Vol. 37, Issue 2, pp. 211-225.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/MIP-07-2018-0257