المؤلفون: Brkanlić, Sandra

المساهمون: University/Department: Universitat Jaume I. Escola de Doctorat

Thesis Advisors: Sánchez García, Javier, Bresó Esteve, Edgar

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Marketing mix instruments, Student satisfaction, Higher education, Image of higher educarion institurions, Marketing, Marketing in higher education, Ciències socials, periodisme i documentació

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/667028

المؤلفون: Trullàs Casasayas, Irene

المساهمون: University/Department: Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses

Thesis Advisors: Simó, Pep, Fitó Bertran, Àngels

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Màrqueting universitari, Suport organitzatiu percebut, Ocupabilitat percebuda, Satisfacció, Educació superior, Marketing for higher education, Perceived organizational support, Auto-perceived employability, Satisfaction, Higher education, Àrees temàtiques de la UPC::Economia i organització d'empreses

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/392618

المؤلفون: Dernóczi-Polyák, Adrienn, Keller, Veronika

مصطلحات موضوعية: HEI, Factors, Marketing in higher education, Decision to apply

Relation: 10th International Conference on Higher Education Advances (HEAd’24); Tenth International Conference on Higher Education Advances; Junio 18-21, 2024; València, España; http://ocs.editorial.upv.es/index.php/HEAD/HEAd24/paper/view/17109; urn:isbn:9788413962009; http://hdl.handle.net/10251/206791

الاتاحة: http://hdl.handle.net/10251/206791
https://doi.org/10.4995/HEAd24.2024.17109

المؤلفون: Shamshiyeva N.

المصدر: Norwegian Journal of development of the International Science, 137, (2024-07-26)

مصطلحات موضوعية: marketing of higher education, marketing activities of universities, university brand management, digital marketing, data-driven

Relation: https://zenodo.org/communities/njd-iscience; https://doi.org/10.5281/zenodo.13134339; https://doi.org/10.5281/zenodo.13134340; oai:zenodo.org:13134340

الاتاحة: https://doi.org/10.5281/zenodo.13134340

المؤلفون: Amado Mateus, Marelby, García Prada, María José, Leal Villamizar, Lina María

المصدر: instname:Universidad del Rosario ; reponame:Repositorio Institucional EdocUR

مصطلحات موضوعية: Mujeres rosaristas, Investigación científica, Medioambiente en el derecho penal, Marketing en la educación superior, Rosarist women, Scientific investigation, Environment in criminal law, Marketing in higher education

وصف الملف: 6 pp; application/pdf

Relation: https://doi.org/10.12804/dvcn_10336.42561_num7; https://repository.urosario.edu.co/handle/10336/42561

الاتاحة: https://doi.org/10.12804/dvcn_10336.42561_num7
https://repository.urosario.edu.co/handle/10336/42561

المؤلفون: Budnikevich, Iryna, Honchar, Vadym, Bastrakov, Daniil

المصدر: Modern engineering and innovative technologies; No. 31-05 (2024); 56-68 ; Modern engineering and innovative technologies; № 31-05 (2024); 56-68 ; 2567-5273 ; 10.30890/2567-5273.2024-31-05

مصطلحات موضوعية: екосистема, екосистемний підхід в освіті, екосистема університету, маркетинговий підхід, маркетинг закладів вищої освіти, ecosystem, ecosystem approach in education, university ecosystem, marketing approach, marketing of higher education institutions

وصف الملف: application/pdf

Relation: https://www.moderntechno.de/index.php/meit/article/view/meit31-00-134/7244; https://www.moderntechno.de/index.php/meit/article/view/meit31-00-134/7245; https://www.moderntechno.de/index.php/meit/article/view/meit31-00-134/7246; https://www.moderntechno.de/index.php/meit/article/view/meit31-00-134

الاتاحة: https://www.moderntechno.de/index.php/meit/article/view/meit31-00-134
https://doi.org/10.30890/2567-5273.2023-30-00-088

المؤلفون: Krishna Govender, Estelle David

المصدر: Problems and Perspectives in Management, Vol 21, Iss 2, Pp 371-382 (2023)

مصطلحات موضوعية: academic services, attitudes, customer experience, higher education, marketing of higher education, services experience, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18171/PPM_2023_02_Govender.pdf; https://doaj.org/toc/1727-7051; https://doaj.org/toc/1810-5467

URL الوصول: https://doaj.org/article/6d95ce3031f7454c81b6723b88727ab1

المؤلفون: Sri Haryanti, Giyoto, Yusuf Rohmadi, M. Alfan Haidar Dhofir

المصدر: Improvement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan, Vol 10, Iss 1 (2023)

مصطلحات موضوعية: Management, marketing, Islamic Higher Education, Society 5.0, Education

وصف الملف: electronic resource

Relation: https://journal.unj.ac.id/unj/index.php/improvement/article/view/35111; https://doaj.org/toc/2355-5114; https://doaj.org/toc/2597-8543

URL الوصول: https://doaj.org/article/33b1de796bfa4989a706ade9ad31a739

المؤلفون: Hendra Riofita, Waldana Dimasadra

المصدر: Asian Journal of Islamic Management, Vol 4, Iss 2 (2022)

مصطلحات موضوعية: Social media, public relations, networks, marketing performance, higher education, Islamic law, KBP1-4860, Islam, BP1-253

وصف الملف: electronic resource

Relation: https://journal.uii.ac.id/AJIM/article/view/26402; https://doaj.org/toc/2746-0037; https://doaj.org/toc/2722-2330

URL الوصول: https://doaj.org/article/f199f8b12797438398ad2acabaddbc41

المؤلفون: Gvozd Maryana Ya., Miroshnyk Roman O.

المصدر: Bìznes Inform, Vol 11, Iss 526, Pp 467-474 (2021)

مصطلحات موضوعية: marketing of educational services, marketing of higher education institutions in the online sphere, activity of higher education institutions in social networks, Business, HF5001-6182

وصف الملف: electronic resource

Relation: http://www.business-inform.net/export_pdf/business-inform-2021-11_0-pages-467_474.pdf; https://doaj.org/toc/2222-4459; https://doaj.org/toc/2311-116X

URL الوصول: https://doaj.org/article/2a98f3fe2f9e419e93b37f194ec7cf64

المؤلفون: Boris Marjanović, Marino Učeta

المصدر: Elektronički Zbornik Radova Veleučilišta u Šibeniku, Vol 15, Iss 1-2, Pp 151-169 (2021)

مصطلحات موضوعية: marketing in higher education, higher education services, benfit segmentation., Commerce, HF1-6182, Recreation. Leisure, GV1-1860

وصف الملف: electronic resource

Relation: https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=378359; https://doaj.org/toc/1846-6699; https://doaj.org/toc/1846-6656

URL الوصول: https://doaj.org/article/7779b3d5d3d74714ac12f8d0f8452d36

المؤلفون: Pinto, Carlos Manuel Simões

المساهمون: Salazar, Ana, Repositório Institucional da Universidade Fernando Pessoa

مصطلحات موضوعية: Processo de decisão, Marca da cidade, Marketing educacional, Ensino superior, Decision process, City brand, Marketing in higher education, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10284/9037

المؤلفون: Yancheva Liana M., Zhehus Olena V., Mykhailova Mariia V.

المصدر: Bìznes Inform, Vol 6, Iss 509, Pp 358-366 (2020)

مصطلحات موضوعية: higher education institutions, marketing of higher education services, branding of higher education institution, corporate style of higher education institution, image of higher education institutions, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://www.business-inform.net/export_pdf/business-inform-2020-6_0-pages-358_366.pdf; https://doaj.org/toc/2222-4459; https://doaj.org/toc/2311-116X

URL الوصول: https://doaj.org/article/2b2ca0376017424b8bc4189052778a31

المؤلفون: Kovalenko, Andriy

المصدر: Corporate Communications: An International Journal, 2019, Vol. 24, Issue 4, pp. 653-669.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/CCIJ-11-2018-0119

المؤلفون: Zhehus Olena V., Savytska Nataliia L.

المصدر: Bìznes Inform, Vol 9, Iss 500, Pp 354-361 (2019)

مصطلحات موضوعية: higher education institutions, marketing of higher education services, complex of marketing, key stakeholders in higher education, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://www.business-inform.net/export_pdf/business-inform-2019-9_0-pages-354_361.pdf; https://doaj.org/toc/2222-4459; https://doaj.org/toc/2311-116X

URL الوصول: https://doaj.org/article/35dbdc0137cc4cb689eeb30dd842a2b4

المؤلفون: Timóteo, Leandro Xavier, Souza, Maria Celeste Reis Fernandes de, Campos, Renata Bernardes Faria

المصدر: Revista Ibero-Americana de Humanidades, Ciências e Educação; Vol. 7 No. 9 (2021): Revista Ibero- Americana de Humanidades, Ciências e Educação.; 1393- 1408 ; Revista Ibero-Americana de Humanidades, Ciências e Educação; v. 7 n. 9 (2021): Revista Ibero- Americana de Humanidades, Ciências e Educação.; 1393- 1408 ; 2675-3375 ; 10.51891/rease.v7i9

مصطلحات موضوعية: Marketing. Território. Ensino Superior, Marketing. Territory. Higher Education

وصف الملف: application/pdf

Relation: https://periodicorease.pro.br/rease/article/view/2368/962; https://periodicorease.pro.br/rease/article/view/2368

الاتاحة: https://periodicorease.pro.br/rease/article/view/2368
https://doi.org/10.51891/rease.v7i9.2368

المؤلفون: Marjanović, Boris, Učeta, Marino

المصدر: Zbornik radova Veleučilišta u Šibeniku ; ISSN 1846-6699 (Print) ; ISSN 1846-6656 (Online) ; Volume 15 ; Issue 1-2

مصطلحات موضوعية: marketing visokog obrazovanja, usluga visokog obrazovanja, segmentacija tržišta prema koristi, marketing in higher education, higher education services, benfit segmentation

وصف الملف: application/pdf

Relation: https://hrcak.srce.hr/260140

الاتاحة: https://hrcak.srce.hr/260140
https://hrcak.srce.hr/file/378358

المؤلفون: Karrieva Yakutdjan Karimovna, Karriev Karim Safarbaevich

مصطلحات موضوعية: higher education, marketing in the higher education system, education system, marketing, strategy, marketing strategy, system, mechanism, mechanism of strategies, higher education. human resources, higher education system, market of educational services, mechanisms of implementation of marketing strategy, higher education sector, types of marketing strategy, higher education institutions, "portfolio of orders", "students and practice department", state education standards, training of qualified personnel, international standards, development concept, competition in education, higher education institutions, ranking of universities, demand and supply in higher education

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::41a984b7d23e1eba9351dd138c04a6c3

المؤلفون: Brkanlić, Sandra, Sánchez-García, Javier, Bresó Esteve, Edgar, Brkić, Ivana, Ćirić, Maja, Tatarski, Jovana, Gardašević, Jovana, Petrovic, Marko

مصطلحات موضوعية: marketing in higher education, marketing mix instruments in higher education, higher education institutions, students’ satisfaction, Republic of Serbia, Spain

وصف الملف: application/pdf

Relation: Sustainability, 2020, vol. 12, núm. 18, p. 7802; https://www.mdpi.com/2071-1050/12/18/7802; BRKANLIĆ, Sandra, et al. Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain. Sustainability, 2020, vol. 12, núm.18, p. 7802; http://hdl.handle.net/10234/190493; https://doi.org/10.3390/su12187802

الاتاحة: http://hdl.handle.net/10234/190493
https://doi.org/10.3390/su12187802

المؤلفون: Chernysheva A., Kalygina V., Zobov A.

المصدر: GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE

مصطلحات موضوعية: Total marketing, PR in higher education, research of PR-activities, marketing in higher education, new media, social media, websites of universities

Relation: https://openrepository.ru/article?id=258594

الاتاحة: https://openrepository.ru/article?id=258594