المؤلفون: González Santos, Martina Beatriz

المساهمون: University/Department: Universitat Pompeu Fabra. Departament de Comunicació

Thesis Advisors: Fernández Cavia, Josep

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Organizaciones Nacionales de Turismo, Oficinas de turismo en el exterior, Branding de lugares, Branding de destinos turísticos, Comunicación turística, Marketing de destinos, Marketing digital, Medios digitales, Comunicaciones integradas de marketing, Comunicación online, Mercado emisor español, República Dominicana, México, Holanda, Noruega, National Tourism Organizations, Tourism Offices Abroad, Place branding, Destination branding, Tourism communications, Destination marketing, Digital marketing, Digital media, Integrated marketing communications, Online communications, Outbound Spanish market, Dominican Republic, Mexico, Holland, Norway

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/458364

المؤلفون: Butkouskaya, Vera

المساهمون: University/Department: Universitat Autònoma de Barcelona. Departament d'Empresa

Thesis Advisors: Llonch i Andreu, Joan, Alarcón del Amo, María del Carmen

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Comuinicacions integrades de màrqueting, Comunicaciones integradas de marketing, Integrated marketing communications, Capacitats dinàmiques de màrqueting, Capacidades dinámicas de marketing, Comportament del client posterior a la compra, Comportamiento post-compra del cliente, Post-purchase customer, Ciències Socials

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/458127

المؤلفون: Wakefield, Lane

المصدر: European Journal of Marketing, 2024, Vol. 58, Issue 6, pp. 1437-1462.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-05-2022-0366

المؤلفون: Pluta-Olearnik Mirosława, Hasiak Alisa

المصدر: Marketing of Scientific and Research Organizations, Vol 54, Iss 4, Pp 49-64 (2024)

مصطلحات موضوعية: higher education institutions, e-marketing, marketing communications, social media, video marketing, instytucje szkolnictwa wyższego, marketing internetowy, komunikacja marketingowa, media społecznościowe, wideo marketing, m31, m37, i23, Social Sciences

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2353-8414

URL الوصول: https://doaj.org/article/c72437d6705a4018a7dfd3a0523e0d90

المؤلفون: Tetiana Yezhyzhanska, Olha-Liuba Kharyna, Polina Tsykhmeistruk

المصدر: Інтегровані комунікації, Iss 2 (18), Pp 130-139 (2024)

مصطلحات موضوعية: book marketing, publishing industry, integrated marketing communications, brand, partnership, collaborations, promotion, Journalism. The periodical press, etc., PN4699-5650, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://intcom.kubg.edu.ua/index.php/journal/article/view/351; https://doaj.org/toc/2524-2652

URL الوصول: https://doaj.org/article/82378750eb4b4e1997cae64e2fb96ef3

المؤلفون: Mikuláš, Peter, Jupowicz-Ginalska, Anna, Kučerová, Lucia, Dudziak-Kisio, Martyna

المصدر: Muzeológia a Kultúrne Dedičstvo, Vol 12, Iss 4, Pp 23-41 (2024)

مصطلحات موضوعية: podcasting, museums, marketing communications approach, pandemic, post-pandemic, Museums. Collectors and collecting, AM1-501

وصف الملف: electronic resource

Relation: https://muzeologia.sk/index_htm_files/MKD_4_24_mikulas.pdf; https://doaj.org/toc/1339-2204; https://doaj.org/toc/2453-9759

URL الوصول: https://doaj.org/article/7b35faf0731040469d9a98f819299d13

المؤلفون: Costa, Simone Aparecida da

المساهمون: Simões, Elsa, Rocha, Fátima, Repositório Institucional da Universidade Fernando Pessoa

مصطلحات موضوعية: Comunicação em marketing, Comunicação integrada de marketing, Educação financeira, Planejamento financeiro, Sim Planejar, Marketing communication, Integrated marketing communications, Financial education, Financial planning, Communication marketing, Communications marketing intégrées, Éducation financière, Planification financière, Oui planifiez, Comunicación de marketing, Comunicaciones de marketing integradas, Educación financiera, Planificación financiera, Sí Plan, Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10284/13430

المؤلفون: Vieira, Daniela Marques

المساهمون: Rita, Paulo Miguel Rasquinho Ferreira, Oliveira, Pedro Miguel Garcia de, RUN

مصطلحات موضوعية: Grocery Retailers, Social media Marketing Communications, Consumer Engagement, Perceived Value, Brand Loyalty, SDG 8 - Decent work and economic growth, Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/174533

المؤلفون: A. N. Timokhovich, A. A. Bekreneva

المصدر: Цифровая социология, Vol 7, Iss 3, Pp 24-32 (2024)

مصطلحات موضوعية: consumer behaviour, consumers, restaurant business, public food system, fast food catering, marketing communications, attracting consumers, empirical research, Sociology (General), HM401-1281

وصف الملف: electronic resource

Relation: https://digitalsociology.guu.ru/jour/article/view/325; https://doaj.org/toc/2658-347X; https://doaj.org/toc/2713-1653

URL الوصول: https://doaj.org/article/ea5a5d44bded4499b3ee06536e688fc5

المؤلفون: Ivan Lutsii, Oleksandr Lutsii

المصدر: Облік і фінанси, Iss 3(105), Pp 112-119 (2024)

مصطلحات موضوعية: marketing communications, impact of war, consumer preferences, brand perception, advertising strategies, economic crisis, Accounting. Bookkeeping, HF5601-5689, Finance, HG1-9999

وصف الملف: electronic resource

Relation: http://www.afj.org.ua/pdf/1092-faktori-scho-vplivayut-na-marketingovi-komunikacii-v-umovah-viyni.pdf; https://doaj.org/toc/2307-9878; https://doaj.org/toc/2518-1181

URL الوصول: https://doaj.org/article/ad6ead337bbf44e6b17b4473c47d7397

المؤلفون: Duffett, Rodney Graeme, Maraule, Mihlali

المصدر: Young Consumers, 2024, Vol. 25, Issue 5, pp. 607-624.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/YC-08-2023-1817

المؤلفون: O'Connor, Christina, Moran, Gillian

المصدر: Higher Education, Skills and Work-Based Learning, 2023, Vol. 14, Issue 3, pp. 610-624.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/HESWBL-06-2023-0167

المؤلفون: M. V. Orlova, V. V. Orlov

المصدر: Вестник университета, Vol 0, Iss 2, Pp 115-123 (2024)

مصطلحات موضوعية: b2b markets, account-based marketing (abm), account-based experience (abx), account-based engagement (abe), abm programs, marketing, interaction marketing, marketing communications, individualization of marketing communications, Sociology (General), HM401-1281, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: https://vestnik.guu.ru/jour/article/view/5076; https://doaj.org/toc/1816-4277; https://doaj.org/toc/2686-8415

URL الوصول: https://doaj.org/article/be6aaa9820424ce5b9db37b941e895eb

المؤلفون: Lovato, Carlotta

المساهمون: Velosa, Jorge, RUN

مصطلحات موضوعية: Marketing objectives, Communication objectives, Creative strategy, Integrated marketing communications, Campaign budget, Campaign scheduling, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/177762

المؤلفون: Victoria A. Shelginskaya

المصدر: Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки, Vol 9, Iss 2, Pp 273-283 (2024)

مصطلحات موضوعية: social management, special event, cognitive technologies, social technologies, social engineering, mass events, integrated marketing communications, consumer behavior, Political science, Sociology (General), HM401-1281

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2500-3372; https://doaj.org/toc/2542-1190

URL الوصول: https://doaj.org/article/f55460f35f6e4e99bcd182aae9b3ff55

المؤلفون: R. M. Ustaev, A. A. Vasilchenko, K. A. Ibragimbekov, N. B. Uzdenov, K. K. Fanailov

المصدر: Вестник Северо-Кавказского федерального университета, Vol 0, Iss 3, Pp 158-163 (2024)

مصطلحات موضوعية: marketing management of an enterprise, integration of marketing communications, commercial activity, business development concept and directions, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: https://vestnikskfu.elpub.ru/jour/article/view/2716; https://doaj.org/toc/2307-907X

URL الوصول: https://doaj.org/article/846bb8738c924bc999de48c963fc13b7

المؤلفون: Tina VUKASOVIC, Jasna RAJER

المصدر: Modern Management Review, Vol 29, Iss 2, Pp 65-84 (2024)

مصطلحات موضوعية: integrated marketing communications, marketing communication strategy, home security system, Management. Industrial management, HD28-70

وصف الملف: electronic resource

Relation: https://journals.prz.edu.pl/mmr/article/view/1675; https://doaj.org/toc/2300-6366; https://doaj.org/toc/2353-0758

URL الوصول: https://doaj.org/article/880e76f017724c30b70f6a83c837b9e8

المؤلفون: Kezia Arum Sary, Gusti Noorlitaria Achmad, Yuni Yuni, Adelia Leilani, Syaqinah Shiva Warohma

المصدر: International Journal of Humanities Education and Social Sciences, Vol 4, Iss 2 (2024)

مصطلحات موضوعية: Start-up company, Marketing communications strategy, Crowdsourcing, History of scholarship and learning. The humanities, AZ20-999, Social Sciences

وصف الملف: electronic resource

Relation: http://www.ijhess.com/index.php/ijhess/article/view/1333; https://doaj.org/toc/2808-1765

URL الوصول: https://doaj.org/article/8df152dce2894f0792bca3df3d8e494b

المؤلفون: Šerić, Maja, Vernuccio, Maria, Pastore, Alberto

المصدر: Corporate Communications: An International Journal, 2024, Vol. 29, Issue 2, pp. 257-278.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/CCIJ-05-2023-0081

المؤلفون: Hoffjann, Olaf

المصدر: Corporate Communications: An International Journal, 2023, Vol. 29, Issue 2, pp. 206-220.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/CCIJ-03-2023-0028