المؤلفون: Pessoa, Vitor Moreira Angelim, Castelo, José Sarto Freire

المصدر: Gestão Executiva; v. 1 n. 3 (2022); 25-29 ; 2965-6001

مصطلحات موضوعية: Reputação Corporativa, Satisfação do Cliente, Confiança, Lealdade, Marketing Boca a Boca

وصف الملف: application/pdf

Relation: https://ojs.unifor.br/gex/article/view/14212/7025; https://ojs.unifor.br/gex/article/view/14212

الاتاحة: https://ojs.unifor.br/gex/article/view/14212
https://doi.org/10.5020/2965-6001.2022.14212

المؤلفون: Backhaus, Kristin

المصدر: Management Research: Journal of the Iberoamerican Academy of Management, 2018, Vol. 16, Issue 4, pp. 380-387.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/MRJIAM-12-2017-0800

المؤلفون: Monteza Bravo, Kathia Pamella

Thesis Advisors: Diaz Rios, Diogenes Jesus

مصطلحات موضوعية: Marketing boca a boca electrónico, Comportamiento del consumidor, Satisfacción del cliente, Electronic word-of-mouth marketing, Consumer behavior, Customer satisfaction, http://purl.org/pe-repo/ocde/ford#5.02.04

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/20.500.12423/7290

المؤلفون: Patiño Patroni Floiraz, Camila Fernanda, Vargas Dall’Orso, Andrea Valentina

المساهمون: Chacón Resino, Ramón

المصدر: Universidad Peruana de Ciencias Aplicadas (UPC) ; Repositorio Académico - UPC

مصطلحات موضوعية: Marketing boca a boca, Influencia, e-commerce, Cuidado de la piel, Word of mouth marketing, skincare, https://purl.org/pe-repo/ocde/ford#5.02.04, https://purl.org/pe-repo/ocde/ford#5.00.00

وصف الملف: application/pdf; application/epub; application/msword

Relation: https://audio.com/raupc/audio/11052; @raupc; http://doi.org/10.19083/tesis/673751; http://hdl.handle.net/10757/673751; 000000012196144X

الاتاحة: http://hdl.handle.net/10757/673751
https://doi.org/10.19083/tesis/673751

المؤلفون: Veas González, Iván, Sánchez Ortiz, Aurora, Pérez Cabañero, Carmen

مصطلحات موضوعية: marketing boca a boca, satisfacción, imagen, valor percibido, lealtad, UNESCO::PEDAGOGÍA

وصف الملف: application/pdf

Relation: Veas González, I. A., Sánchez-Ortiz, A., & Pérez, C. (2019). Word of Mouth Determinants in the University Context: The Role of Satisfaction and Student Loyalty %7C Determinantes del marketing boca a boca en el contexto universitario: el rol de la satisfacción y la lealtad de los estudiantes. Formación Universitaria, 12(1), 45–54.; https://hdl.handle.net/10550/90333

الاتاحة: https://hdl.handle.net/10550/90333
https://doi.org/10.4067/s0718-50062019000100045

المؤلفون: Gomes, Rodrigo Miguel Pinto

المساهمون: Pedron, Cristiane, Chaves, Marcirio Silveira, Repositório da Universidade de Lisboa

مصطلحات موضوعية: Web 2.0, marketing boca a boca electrónico, revisões online, pequenas e médias empresas, pequenos e médios hotéis, Electronic word of mouth, Online Reviews, small and medium enterprises, small and medium hotels

وصف الملف: application/pdf

Relation: Gomes, Rodrigo Miguel Pinto. 2011. "Tecnologias Web 2.0 : O caso de Pequenos e Médios Hotéis no distrito de Lisboa". Dissertação de Mestrado. Universidade Técnica de Lisboa. Instituto Superior de Economia e Gestão.

الاتاحة: http://hdl.handle.net/10400.5/4600

المؤلفون: Sırma, Eda

مصطلحات موضوعية: Word-of-mouth marketing (WOM), Lideres de opinião -- Opinion leaders, Marketing boca-a-boca

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10071/2506

المؤلفون: Barreira, Valter Alcoforado

مصطلحات موضوعية: Business network, Competências -- Skills, Marketing boca-a-boca, Media sociais -- Social media, Word of mouth marketing

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10071/3939

المؤلفون: Monteiro, Inês Feijóo Leite

مصطلحات موضوعية: Gelados, Marketing boca-a-boca, Fidelização dos clientes, Preço, Ice cream, Word of mouth marketing, Customer loyalty, Price

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10071/6501

المؤلفون: Andrade, Greice Riza de

المساهمون: Silva, Jussara Goulart da, http://lattes.cnpq.br/2105942822043040, Pacheco, Simone Beatriz Neves, http://lattes.cnpq.br/1174989972794180, Borges, Alex Fernando, http://lattes.cnpq.br/3169726160487491

مصطلحات موضوعية: Satisfação, Marketing boca a boca, Cerimonial, Percepção, CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

وصف الملف: application/pdf

Relation: ANDRADE, Greice Riza de. Fatores determinantes do valor, da satisfação e da recomendação boca a boca: Um estudo numa organização de eventos do Pontal do Triângulo Mineiro. 2023. 15 f. Trabalho de Conclusão de Curso (Graduação em Administração) - Universidade Federal de Uberlândia, Ituiutaba, 2023.; https://repositorio.ufu.br/handle/123456789/38338

الاتاحة: https://repositorio.ufu.br/handle/123456789/38338

المؤلفون: Kimura, Herbert, Basso, Leonardo Fernando Cruz, Martin, Diógenes Manoel Leiva

المصدر: RAM. Revista de Administração Mackenzie. February 2008 9(1)

مصطلحات موضوعية: Adoção de novas tecnologias, Redes sociais, marketing boca a boca, Modelagem estocástica de redes sociais, Difusão tecnológica

وصف الملف: text/html

URL الوصول: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712008000100008

المؤلفون: Galter Dalmonech, Hildo Anselmo, Goularte, Marko Aurélio, Ramos, Paulo Ferrare, Monte-Mor, Danilo Soares

المصدر: Revista Eletrônica de Ciência Administrativa; v. 15, n. 1 (2016): Janeiro-Abril; 55-68 ; 1677-7387 ; 10.21529/RECADM.20161501

مصطلحات موضوعية: Buzz marketing, Quality, Satisfaction, Reputation, Marketing boca a boca, Qualidade, Satisfação, Reputação

وصف الملف: application/pdf

Relation: http://www.periodicosibepes.org.br/index.php/recadm/article/view/2157/884; http://www.periodicosibepes.org.br/index.php/recadm/article/downloadSuppFile/2157/515; http://www.periodicosibepes.org.br/index.php/recadm/article/downloadSuppFile/2157/582; http://www.periodicosibepes.org.br/index.php/recadm/article/view/2157

الاتاحة: http://www.periodicosibepes.org.br/index.php/recadm/article/view/2157
https://doi.org/10.21529/RECADM.2016003

المؤلفون: Jucá Bentivegna, Fernando

المصدر: Revista de Administração de Empresas. March 2002 42(1)

مصطلحات موضوعية: Marketing boca a boca, Internet, marketing viral, canais interpessoais, difusão de inovações

وصف الملف: text/html

URL الوصول: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902002000100008

المؤلفون: Marcelo Oliveira da Silva, Guilherme Alessandro Heberle

المصدر: Competência, Vol 5, Iss 1 (2012)

مصطلحات موضوعية: hotéis, satisfação do consumidor, marketing boca a boca, Education (General), L7-991, Special aspects of education, LC8-6691

وصف الملف: electronic resource

Relation: http://seer.senacrs.com.br/index.php/RC/article/view/67; https://doaj.org/toc/1984-2880; https://doaj.org/toc/2177-4986

URL الوصول: https://doaj.org/article/b993bc087b8a412a8b73d142fc901f86

المؤلفون: De la Cruz Rodriguez, Alan Ricardo

المساهمون: Dios Zarate, Luis Enrique

المصدر: Repositorio Institucional - UCV ; Universidad César Vallejo

مصطلحات موضوعية: Marketing boca a boca, Efectividad en las ventas, Marketing relacional

وصف الملف: application/pdf

Relation: https://hdl.handle.net/20.500.12692/125011

الاتاحة: https://hdl.handle.net/20.500.12692/125011

المؤلفون: Vieira, Bianca

المساهمون: Paladini, Edson, Universidade Federal de Santa Catarina

مصطلحات موضوعية: Satisfação do Consumidor, Programa de Indicação, Marketing Boca a boca

وصف الملف: application/pdf

Relation: https://repositorio.ufsc.br/handle/123456789/228420

الاتاحة: https://repositorio.ufsc.br/handle/123456789/228420

المؤلفون: Fernando Jucá Bentivegna

المصدر: RAE: Revista de Administração de Empresas, Vol 42, Iss 1 (2002)

مصطلحات موضوعية: Marketing boca a boca, Internet, marketing viral, canais interpessoais, difusão de inovações, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/37563; https://doaj.org/toc/0034-7590; https://doaj.org/toc/2178-938X

URL الوصول: https://doaj.org/article/d9f3e496a4014e2c90a4bbf1fcedf254

المؤلفون: Bentivegna, Fernando Jucá

المصدر: RAE - Revista de Administracao de Empresas ; Vol. 42 No. 1 (2002): janeiro-março; 79-87 ; RAE - Revista de Administração de Empresas; Vol. 42 Núm. 1 (2002): janeiro-março; 79-87 ; RAE-Revista de Administração de Empresas; v. 42 n. 1 (2002): janeiro-março; 79-87 ; 2178-938X ; 0034-7590

مصطلحات موضوعية: Word of mouth marketing, Internet, viral marketing, interpersonal channels, diffusion of innovations, Marketing boca a boca, marketing viral, canais interpessoais, difusão de inovações

وصف الملف: application/pdf

Relation: http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/37563/36327; http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/37563

الاتاحة: http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/37563

المؤلفون: Dominguez, Victor de Oliveira Ruiz, Rocha, Leandro da Silva

المساهمون: Garrido, Paulo Otolini, Universidade Federal de Santa Catarina.

مصطلحات موضوعية: Marketing boca a boca, Marketing de relacionamento, Pandemia, Crise econômica

وصف الملف: 54 f.; application/pdf

Relation: https://repositorio.ufsc.br/handle/123456789/218431

الاتاحة: https://repositorio.ufsc.br/handle/123456789/218431

المؤلفون: Merenda Richarde, Ana Paula, Cerconviz Silva, Gabriela, Terci Kaetsu, Suzie

المصدر: Revista Gestão & Conexões, ISSN 2317-5087, Vol. 8, Nº. 1 (Jan./Abr.), 2019, pags. 119-135

مصطلحات موضوعية: Administração, Marketing, Boatos, Marketing boca a boca, Marcas, Operação Carne Fraca

وصف الملف: application/pdf

Relation: https://dialnet.unirioja.es/servlet/oaiart?codigo=6789610

الاتاحة: https://dialnet.unirioja.es/servlet/oaiart?codigo=6789610