المؤلفون: Vinkóczi, Tamás, Németh, Anikó, Dávid, Lóránt Dénes

المساهمون: INVITED PIECE by Lóránt Dénes Dávid, Member of Editorial Board (Kautz Conference)

المصدر: Journal of Infrastructure, Policy and Development; Vol 9, No 1 (2025); 8156 ; 2572-7931 ; 2572-7923

مصطلحات موضوعية: Consumer Economics: Empirical Analysis, Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets, Marketing and Advertising, attitudes, bank, consumer behavior, PLS-SEM, satisfaction

جغرافية الموضوع: Hungary, October-November 2023, online questionnaire, 214 erspondents, purposive sample

Time: October-November 2023

وصف الملف: application/pdf

Relation: https://systems.enpress-publisher.com/index.php/jipd/article/view/8156/5197

الاتاحة: https://systems.enpress-publisher.com/index.php/jipd/article/view/8156
https://doi.org/10.24294/jipd8156

المؤلفون: Wilson, Liv R, Plant, Emily J.

المصدر: Undergraduate Theses, Professional Papers, and Capstone Artifacts

مصطلحات موضوعية: nostalgia marketing, marketing research, personal nostalgia, Ford Bronco, nostalgia evoked by marketing and advertising, Advertising and Promotion Management, Marketing, Sales and Merchandising

وصف الملف: application/pdf

Relation: https://scholarworks.umt.edu/utpp/467; https://scholarworks.umt.edu/context/utpp/article/1491/viewcontent/auto_convert.pdf; https://scholarworks.umt.edu/context/utpp/article/1491/filename/0/type/additional/viewcontent/Built_Ford_Tough__Again_Presentation.pptx

الاتاحة: https://scholarworks.umt.edu/utpp/467
https://scholarworks.umt.edu/context/utpp/article/1491/viewcontent/auto_convert.pdf
https://scholarworks.umt.edu/context/utpp/article/1491/filename/0/type/additional/viewcontent/Built_Ford_Tough__Again_Presentation.pptx

المؤلفون: Olano Rodríguez, Karina Leticia, Loaiza Tapia, José Sebastián

المصدر: Revista de Actualidad Mercantil; Núm. 8 (2024); 57-67 ; 2523-2851

مصطلحات موضوعية: Dark commercial patterns, Consumer protection, Consumer sovereignty, Marketing and advertising, Protection of personal data, Patrones comerciales oscuros, Protección al consumidor, Soberanía del Consumidor, Marketing y publicidad, Protección de datos personales

وصف الملف: application/pdf

Relation: http://revistas.pucp.edu.pe/index.php/actualidadmercantil/article/view/28770/26389; http://revistas.pucp.edu.pe/index.php/actualidadmercantil/article/view/28770

الاتاحة: http://revistas.pucp.edu.pe/index.php/actualidadmercantil/article/view/28770

المؤلفون: Yulanta, Rani, Utomo, Budi

المصدر: Quranomic: Jurnal Ekonomi dan Bisnis Islam; Vol. 3 No. 2 (2024): Quranomic: Jurnal Ekonomi dan Bisnis Islam; 86-120 ; 2985-8763 ; 10.37252/jebi.v3i2

مصطلحات موضوعية: physical evidence, green marketing Islamic Advertising ethics, purchase interest, purchase decision

وصف الملف: application/pdf

Relation: https://jurnalannur.ac.id/index.php/quranomic/article/view/898/343; https://jurnalannur.ac.id/index.php/quranomic/article/view/898

الاتاحة: https://jurnalannur.ac.id/index.php/quranomic/article/view/898
https://doi.org/10.37252/jebi.v3i2.898

المؤلفون: Heldt, Rodrigo, Silveira, Cleo Schmitt, Luce, Fernando Bins

المصدر: Academia Revista Latinoamericana de Administración, 2022, Vol. 35, Issue 3, pp. 398-412.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/ARLA-01-2022-0014

المؤلفون: Abduraxmanova Zilola Yoqubjon qizi, Hasanov Foziljon Alisher o'g'li

المصدر: Yangi O'zbekistonda Tabiiy va Ijtimoiy-gumanitar fanlar respublika ilmiy amaliy konferensiyasi, 1(8), 198-202, (2023-12-17)

مصطلحات موضوعية: Phonetic stylistic devices, Alliteration, Assonance, Consonance, Onomatopoeia, Rhyme, Language and culture, Literary traditions, Speech and oratory, Marketing and advertising, Emotional resonance, Memorability, Evolution of language, Digital communication, Contemporary literature

Relation: https://doi.org/10.5281/zenodo.10396655; https://doi.org/10.5281/zenodo.10396656; oai:zenodo.org:10396656

الاتاحة: https://doi.org/10.5281/zenodo.10396656

المؤلفون: Sanan Waheed Khan* Wahed, Malik Adnan Adnan

المصدر: NUST Business Review, Vol 4, Iss 1 (2023)

مصطلحات موضوعية: abstract purpose - the use of social media as a platform for performing marketing and advertising operations is growing in popularity. advertisements on social media take up a significant amount of time, financial resources, and other organizational resources. however, there is always room for improvement in how businesses may develop advertising for social media platforms to attract people effectively and to encourage them to buy their goods. therefore, this research investigated the primary elements connected to social media advertising that can predict a consumer's desire to make a purchase., Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://nbr.nust.edu.pk/index.php/nbr/article/view/40; https://doaj.org/toc/2707-6598; https://doaj.org/toc/2707-6601

URL الوصول: https://doaj.org/article/c86a0eb037c64ad19ca06359021c4005

المؤلفون: Laura Sáez-Ortuño, Santiago Forgas-Coll, Ruben Huertas-Garcia, Javier Sánchez-García

المصدر: Journal of Innovation & Knowledge, Vol 8, Iss 2, Pp 100349- (2023)

مصطلحات موضوعية: M0 General, M31 Marketing, M37 Advertising, Y1 Data: Tables and Charts, O3 Innovation, Research and Development, Technological Change, Intellectual Property Rights, M15 IT Management, History of scholarship and learning. The humanities, AZ20-999, Social sciences (General), H1-99

وصف الملف: electronic resource

Relation: http://www.sciencedirect.com/science/article/pii/S2444569X23000458; https://doaj.org/toc/2444-569X

URL الوصول: https://doaj.org/article/58ec43bf84e541379d10c99a90e7b67a

المؤلفون: Celeste I. Chapple, Catherine G. Russell, Alissa J. Burnett, Julie L. Woods

المصدر: Frontiers in Nutrition, Vol 10 (2023)

مصطلحات موضوعية: sports foods, food regulation, claims, marketing and advertising, nutrition, Nutrition. Foods and food supply, TX341-641

وصف الملف: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/fnut.2023.1042049/full; https://doaj.org/toc/2296-861X

URL الوصول: https://doaj.org/article/dbb305acca4b44a887ff51d3152bcfcf

المؤلفون: Fiona Sing, Angela Carriedo, Sally Mackay, Tim Tenbensel, Boyd Swinburn

المصدر: Frontiers in Political Science, Vol 5 (2023)

مصطلحات موضوعية: marketing and advertising, child health, food marketing, non-communicable disease (NCD), regulation, Political science

وصف الملف: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/fpos.2023.945742/full; https://doaj.org/toc/2673-3145

URL الوصول: https://doaj.org/article/fe32851dc3904b7ca390756836b8fa4d

المؤلفون: K. Ratna Manikyam , M.Y. Naidu, Y.V. Haritha Lochana

مصطلحات موضوعية: Retailing Customer Buying Behaviour Shopping Malls Shopping Experience Shopping Ambience Lifestyle Shopping Motives Marketing Strategies Advertising GDP

Relation: https://doi.org/10.5281/zenodo.7918730; https://doi.org/10.5281/zenodo.7918731; oai:zenodo.org:7918731

الاتاحة: https://doi.org/10.5281/zenodo.7918731

المؤلفون: Xakimov Jaqsibay

مصطلحات موضوعية: Mobile application development, Business catalog, Service objects Nukus city, Mobile app features, User interface design, User experience (UX), Marketing and advertising, Customer engagement, Data management and updates

Relation: https://zenodo.org/communities/modernsr_2181-3906; https://doi.org/10.5281/zenodo.7949611; https://doi.org/10.5281/zenodo.7949612; oai:zenodo.org:7949612

الاتاحة: https://doi.org/10.5281/zenodo.7949612

المؤلفون: LISUN, YANINA

المصدر: Economics and business management; Том 14, № 3 (2023) ; Економіка і управління бізнесом; Том 14, № 3 (2023) ; 2786-7404 ; 2786-7390

مصطلحات موضوعية: digital marketing and advertising, branding, social networks, educational analytics, institutions of higher education, efficiency, цифровий маркетинг і реклама, брендинг, соціальні мережі, освітня аналітика, ЗВО, ефективність

وصف الملف: application/pdf

Relation: http://journals.nubip.edu.ua/index.php/bioeconomy/article/view/46341/pdf; http://journals.nubip.edu.ua/index.php/bioeconomy/article/view/46341

الاتاحة: http://journals.nubip.edu.ua/index.php/bioeconomy/article/view/46341
https://doi.org/10.31548/economics14(3).2023.073

المؤلفون: D’ávila, Beatriz Serra Souza, Andrade, Leonardo Guimarães de

المصدر: Revista Ibero-Americana de Humanidades, Ciências e Educação; Vol. 9 No. 4 (2023): Revista Ibero-Americana de Humanidades, Ciências e Educação- REASE ; 9447- 9458 ; Revista Ibero-Americana de Humanidades, Ciências e Educação; v. 9 n. 4 (2023): Revista Ibero-Americana de Humanidades, Ciências e Educação- REASE ; 2675-3375 ; 10.51891/rease.v9i4

مصطلحات موضوعية: Automedicação. Marketing farmacêutico. Publicidade de medicamentos. Uso indiscriminado de medicamento. Risco da informação midiática. Farmacovigilância, Self-medication. Pharmaceutical marketing. Drug advertising. Indiscriminate use of medication. Media information risk. Pharmacovigilance

وصف الملف: application/pdf

Relation: https://periodicorease.pro.br/rease/article/view/9746/3766; https://periodicorease.pro.br/rease/article/view/9746

الاتاحة: https://periodicorease.pro.br/rease/article/view/9746
https://doi.org/10.51891/rease.v9i4.9746

المؤلفون: Gil-Torres, Alicia, López-López, Aurora, Sánchez-Sandoval, Raquel, Mall, Bibi Ayesha

المصدر: index.comunicación; Vol. 13 No. 2 (2023): Theory and Praxis of Neuromarketing: innovation and research for the new communicative challenges of the market; 13-24 ; index.comunicación; Vol. 13 Núm. 2 (2023): Teoría y Praxis del Neuromarketing: innovación e investigación para los nuevos desafíos comunicativos del mercado; 13-24 ; index.comunicación; Vol. 13 N.º 2 (2023): Teoria e Praxis da Neuromarketing: inovação e investigação para os novos desafios comunicativos do mercado.; 13-24 ; 2174-1859 ; 2444-3239 ; 10.33732/ixc/13/02

مصطلحات موضوعية: Neuromarketing, Consumer behavior, Neuroscientific software and measurement procedures, Market research, Marketing and advertising strategies, comportamiento del consumidor, softwares y procedimientos de medición neurocientíficos, investigación de mercados, estrategias de marketing y publicidad

وصف الملف: application/pdf; text/html; application/epub+zip

Relation: https://indexcomunicacion.es/index.php/indexcomunicacion/article/view/1275/1491; https://indexcomunicacion.es/index.php/indexcomunicacion/article/view/1275/1507; https://indexcomunicacion.es/index.php/indexcomunicacion/article/view/1275/1559; https://indexcomunicacion.es/index.php/indexcomunicacion/article/view/1275

الاتاحة: https://indexcomunicacion.es/index.php/indexcomunicacion/article/view/1275
https://doi.org/10.33732/ixc/13/02Panora

المؤلفون: CI Chapple, Georgie Russell, Alissa Burnett, Julie Woods

مصطلحات موضوعية: Agricultural biotechnology not elsewhere classified, Nutrition and dietetics not elsewhere classified, Science & Technology, Life Sciences & Biomedicine, Nutrition & Dietetics, sports foods, food regulation, claims, marketing and advertising, nutrition, CONSUMERS EVALUATION, NUTRITION LABELS, HEALTH CLAIMS, INFORMATION

Relation: http://hdl.handle.net/10779/DRO/DU:22321603.v3; https://figshare.com/articles/journal_contribution/Sports_foods_are_not_all_they_shake_up_to_be_An_audit_of_formulated_supplementary_sports_food_products_and_packaging_in_Australian_retail_environments/22321603

الاتاحة: http://hdl.handle.net/10779/DRO/DU:22321603.v3
https://figshare.com/articles/journal_contribution/Sports_foods_are_not_all_they_shake_up_to_be_An_audit_of_formulated_supplementary_sports_food_products_and_packaging_in_Australian_retail_environments/22321603

المؤلفون: Guliko Katamadze

المصدر: International Journal of Innovative Technologies in Economy, Iss 4(40) (2022)

مصطلحات موضوعية: commerce, internet advertising, social media, internet marketing, internet advertising, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: https://rsglobal.pl/index.php/ijite/article/view/2438; https://doaj.org/toc/2412-8368; https://doaj.org/toc/2414-1305

URL الوصول: https://doaj.org/article/740c019afcb04eddbc0ba32ac9fc9d74

المؤلفون: Charbonnel, Carole

المساهمون: Laboratoire de Recherche Magellan, Université Jean Moulin - Lyon 3 (UJML), Université de Lyon-Université de Lyon-Institut d'Administration des Entreprises (IAE) - Lyon

المصدر: 2022 Academy of Marketing Science Conference
https://hal.science/hal-03622950
2022 Academy of Marketing Science Conference, May 2022, MONTEREY, United States

مصطلحات موضوعية: Strategic marketing, Value co-creation, Service-Dominant-Logic, Marketing practices, JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising, [SHS.GESTION]Humanities and Social Sciences/Business administration

جغرافية الموضوع: MONTEREY, United States

Relation: hal-03622950; https://hal.science/hal-03622950; https://hal.science/hal-03622950/document; https://hal.science/hal-03622950/file/VCC%20as%20a%20marketing%20practice.pdf

الاتاحة: https://hal.science/hal-03622950
https://hal.science/hal-03622950/document
https://hal.science/hal-03622950/file/VCC%20as%20a%20marketing%20practice.pdf

المؤلفون: Leveau, Pierre-Henry, Camus, Sandra, Richard, Paul

المساهمون: Groupe de Recherche Angevin en Economie et Management (GRANEM), Université d'Angers (UA)-Institut Agro Rennes Angers, Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro), Laboratoire Angevin de Recherche en Ingénierie des Systèmes (LARIS), Université d'Angers (UA)

المصدر: 38ème Congrès international de l’Association Française de Marketing
https://univ-angers.hal.science/hal-03683726
38ème Congrès international de l’Association Française de Marketing, May 2022, Tunis, Tunisie
https://www.afm-marketing.org/fr/content/38eme-congres-international-de-lafm-tunis-2022

مصطلحات موضوعية: virtual reality, embodiment, immersion, enjoyment, behavioral intentions, incarnation, réalité virtuelle, plaisir, intentions comportementales, JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising, [SHS.GESTION]Humanities and Social Sciences/Business administration

جغرافية الموضوع: Tunis, Tunisia

Relation: hal-03683726; https://univ-angers.hal.science/hal-03683726; https://univ-angers.hal.science/hal-03683726/document; https://univ-angers.hal.science/hal-03683726/file/Leveau,%20Camus%20et%20Richard%20-%20Congr%C3%A8s%20AFM%20-%20Version%20Finale.pdf

الاتاحة: https://univ-angers.hal.science/hal-03683726
https://univ-angers.hal.science/hal-03683726/document
https://univ-angers.hal.science/hal-03683726/file/Leveau,%20Camus%20et%20Richard%20-%20Congr%C3%A8s%20AFM%20-%20Version%20Finale.pdf

المؤلفون: Ballester, P.

المساهمون: Groupe IGS (IGS), Euridis Business School (Euridis), AFM, Wiki Livre AFM, Audrey Bonnemaizon, Leila El Gaaied, Hélène Gorge Charlotte Lecuyer, Fanny Reniou

المصدر: Marketing pour une société responsable, se former au marketing et transformer le marketing ; https://hal.archives-ouvertes.fr/hal-03704071 ; AFM. Marketing pour une société responsable, se former au marketing et transformer le marketing, 1, AFM, 10 p., 2022 ; https://marketingpourunesocieteresponsable.org/index.php/4.1.4_Le_Swot_responsable_ou_S-FFOM

مصطلحات موضوعية: Swot, Marketing, Management, Kommunikation, Diagnose, Business, Anthropozän, communication, diagnosis, buisness, Anthropocene, DAFO, gestión, comunicación, diagnóstico, empresa, Antropoceno, diagnostic, entreprise, Anthropocène, JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising, JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics, [SHS.GESTION]Humanities and Social Sciences/Business administration, [SDE.ES]Environmental Sciences/Environmental and Society, [SHS.GEO]Humanities and Social Sciences/Geography, [SHS.ARCHI]Humanities and Social Sciences/Architecture, space management, [SHS.HIST]Humanities and Social Sciences/History, [QFIN.RM]Quantitative Finance [q-fin]/Risk Management [q-fin.RM], [SHS.ENVIR]Humanities and Social Sciences/Environmental studies

Relation: hal-03704071; https://hal.archives-ouvertes.fr/hal-03704071; https://hal.archives-ouvertes.fr/hal-03704071/document; https://hal.archives-ouvertes.fr/hal-03704071/file/swot%20responsable.pdf

الاتاحة: https://hal.archives-ouvertes.fr/hal-03704071
https://hal.archives-ouvertes.fr/hal-03704071/document
https://hal.archives-ouvertes.fr/hal-03704071/file/swot%20responsable.pdf