المؤلفون: Ahmed Almoraish, Joyce Costello

مصطلحات موضوعية: Marketing management (incl. strategy and customer relations), Artificial intelligence not elsewhere classified, Business ethics, Generative-AI, Ethics, Marketing AI frameworks, Agency responsibility, Marketing ethics, AI communication

Relation: https://figshare.com/articles/conference_contribution/A_Moral_Compass_for_Machine_Minds_Cultivating_Ethical_Decision-Making_in_Generative_AI_for_Marketing/25864372

الاتاحة: https://doi.org/10.25401/cardiffmet.25864372.v1
https://figshare.com/articles/conference_contribution/A_Moral_Compass_for_Machine_Minds_Cultivating_Ethical_Decision-Making_in_Generative_AI_for_Marketing/25864372