المؤلفون: Södergren, Jonatan¹ (AUTHOR) jonatan.sodergren@bristol.ac.uk

المصدر: Journal of Marketing Management. Feb2025, p1-20. 20p.

مصطلحات موضوعية: *MARKETING, *COMMUNICATION in marketing, LITERARY criticism, FEMINIST criticism, JEWISH families

People: LISPECTOR, Clarice, 1920-1977

المؤلفون: Mellet, Kevin¹ (AUTHOR) kevin.mellet@sciencespo.fr

المصدر: Journal of Marketing Management. Jan2025, p1-25. 25p. 1 Illustration.

مصطلحات موضوعية: *MARKETING management, *MARKETING, *CONSUMERS, *EXPERTISE, DATA management

المؤلفون: Schneider-Kamp, Anna¹ (AUTHOR) anna@sam.sdu.dk, Franco, Paolo² (AUTHOR), Bajde, Domen¹ (AUTHOR), Ørholm Nøjgaard, Mikkel¹ (AUTHOR)

المصدر: Journal of Marketing Management. Dec2024, Vol. 40 Issue 17/18, p1634-1665. 32p.

مصطلحات موضوعية: *MARKETING research, *MARKETING theory, *CONSUMER research, ACTOR-network theory, SCHOLARS

المؤلفون: Caruso, William¹ (AUTHOR) Will.Caruso@marketingscience.info, Romaniuk, Jenni¹ (AUTHOR), Page, Bill¹ (AUTHOR), William Anesbury, Zachary¹ (AUTHOR), Williams, John² (AUTHOR)

المصدر: International Journal of Market Research. Jan2025, Vol. 67 Issue 1, p17-32. 16p.

مصطلحات موضوعية: *CONSUMER attitudes, *BRANDING (Marketing), *MARKETING research, *FOCUS groups, *BRAND identification

المؤلفون: Rossi, Raffaello¹ (AUTHOR) raffaello.rossi@bristol.ac.uk, Nairn, Agnes¹ (AUTHOR)

المصدر: International Journal of Market Research. Jan2025, Vol. 67 Issue 1, p33-52. 20p.

مصطلحات موضوعية: *SOCIAL media in marketing, *GAMBLING, *BRANDING (Marketing), *CONTENT marketing, YOUNG adults, AGE groups

المؤلفون: Chang, Hsing-Hua Stella¹ (AUTHOR) stellachang@mail.ntcu.edu.tw, Knight, Gary² (AUTHOR) gknight@willamette.edu, Fong, Cher-Min³ (AUTHOR) cmfong@bm.nsysu.edu.tw

المصدر: Journal of International Marketing. Dec2024, Vol. 32 Issue 4, p21-37. 17p.

مصطلحات موضوعية: *EXPORT marketing, *SMALL business, *MARKETING, *INTERNATIONAL markets

المؤلفون: Ebbes, Peter (AUTHOR), Germann, Frank (AUTHOR), Grewal, Rajdeep (AUTHOR) ebbes@hec.fr

المصدر: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p1-21. 21p.

مصطلحات موضوعية: *MARKETING, *BOARDS of directors, *INTERLOCKING directorates, *POWER (Social sciences), *BUSINESS networks

المؤلفون: Rieger, Verena (AUTHOR) verena.rieger@uni-muenster.de, Dreller, Anne (AUTHOR), Engelen, Andreas (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p170-188. 19p.

مصطلحات موضوعية: *INVESTORS, *VENTURE capital, *TRADEMARK application & registration, *TECHNOLOGICAL innovations, MARKETING of new business enterprises, COMPETITION in new business enterprises

المؤلفون: Zhang, Xiaoling¹ (AUTHOR) 190836773@qq.com

المصدر: Journal of Marketing Management. Dec2024, Vol. 40 Issue 17/18, p1718-1739. 22p.

مصطلحات موضوعية: *INFLUENCER marketing, *CONSUMER psychology, *INFORMATION-seeking behavior, PHYSIOLOGICAL stress, SELF-perception

المؤلفون: Smith, Johnpaul¹ (AUTHOR) Johnpaul.smith@pg.canterbury.ac.nz, Kennedy, Ann-Marie¹ (AUTHOR)

المصدر: Journal of Marketing Management. Dec2024, Vol. 40 Issue 17/18, p1688-1717. 30p.

مصطلحات موضوعية: *MARKETING management, *CUSTOMER experience, NONBINARY people, TRANSGENDER people, RAINBOWS

المؤلفون: Ward, Ella¹ (AUTHOR) ella.ward@marketingscience.info, Trinh, Giang¹ (AUTHOR), Beal, Virginia¹ (AUTHOR), Dawes, John¹ (AUTHOR), Romaniuk, Jenni¹ (AUTHOR)

المصدر: International Journal of Market Research. Jan2025, Vol. 67 Issue 1, p53-76. 24p.

مصطلحات موضوعية: *BRAND extension, *BRANDING (Marketing), *BRAND name products, *BRAND identification, INSTANT coffee

المؤلفون: Zhou, Wenkai¹ (AUTHOR), Hyman, Michael R.² (AUTHOR) mhyman@nmsu.edu, Liu, Ran³ (AUTHOR), Wang, Dongming⁴ (AUTHOR)

المصدر: International Journal of Market Research. Jan2025, Vol. 67 Issue 1, p112-138. 27p.

مصطلحات موضوعية: *MARKETING, *GUANXI, CHINESE-speaking students, SATISFACTION, COLLEGE students

مصطلحات جغرافية: CHINA

المؤلفون: Zhang, Zhe¹ (AUTHOR) zzhang@ivey.ca, Ye, Ning² (AUTHOR) ning.ye@stockton.edu, Thomson, Matthew³ (AUTHOR) mthomson@isenberg.umass.edu

المصدر: Journal of Marketing. Jan2025, Vol. 89 Issue 1, p135-152. 18p.

مصطلحات موضوعية: *BRAND name products, *BRANDING (Marketing), NICKNAMES, SPEECH acts (Linguistics)

المؤلفون: Lanz, Andreas (AUTHOR), Goldenberg, Jacob (AUTHOR) andreas.lanz@unibas.ch, Shapira, Daniel (AUTHOR), Stahl, Florian (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p839-857. 19p.

مصطلحات موضوعية: *INFLUENCER marketing, *MARKETING strategy, *ADVERTISING endorsements, *USER-generated content, *SIMULATION methods & models, MACHINE learning

المؤلفون: Morgan, Robert M.¹ (AUTHOR) rmorgan@ua.edu

المصدر: Journal of Marketing Management. Oct2024, Vol. 40 Issue 13/14, p1336-1350. 15p.

مصطلحات موضوعية: *RELATIONSHIP marketing, *MARKETING theory, *FOREIGN exchange market, RESEARCH skills, AUTHORSHIP collaboration

المؤلفون: Wittmann, C. Michael¹ (AUTHOR) Cmwittmann@ua.edu

المصدر: Journal of Marketing Management. Oct2024, Vol. 40 Issue 13/14, p1286-1299. 14p.

مصطلحات موضوعية: *MARKET segmentation, *MARKETING strategy, *MARKETING research, *COMPETITIVE advantage in business, RESEARCH personnel

المؤلفون: Shah, Purvi¹ (AUTHOR) pshah@wpi.edu

المصدر: Journal of Marketing Management. Oct2024, Vol. 40 Issue 13/14, p1114-1134. 21p.

مصطلحات موضوعية: *MARKETING research, *QUALITATIVE research, *MARKETING, DOCTORAL students, RESEARCH personnel

المؤلفون: Arnett, Dennis B.¹ (AUTHOR) dennis.arnett@ttu.edu

المصدر: Journal of Marketing Management. Oct2024, Vol. 40 Issue 13/14, p1269-1285. 17p.

مصطلحات موضوعية: *MARKET segmentation, *MARKETING strategy, *TARGET marketing, *MARKETING executives, *MARKETING theory

المؤلفون: Varadarajan, Rajan¹ (AUTHOR) varadarajan@tamu.edu

المصدر: Journal of Marketing Management. Oct2024, Vol. 40 Issue 13/14, p1135-1154. 20p.

مصطلحات موضوعية: *FINANCIAL performance, *MARKETING, *MARKETING theory, *THEORY of the firm, *CONSUMERS

المؤلفون: Morgan, Neil A.¹ (AUTHOR) Neil.Morgan@wisc.edu, Feng, Hui² (AUTHOR)

المصدر: Journal of Marketing Management. Oct2024, Vol. 40 Issue 13/14, p1224-1244. 21p.

مصطلحات موضوعية: *DYNAMIC capabilities, *MARKETING theory, *MARKETING, *RELATIONSHIP marketing, *MARKETING research