المؤلفون: Sevda Orha Hazar, Emel Karayel Bilbil

المصدر: Selçuk İletişim, Vol 17, Iss 1, Pp 100-131 (2024)

مصطلحات موضوعية: kurumsal i̇tibar, i̇tibar bileşenleri, marka güveni, marka sadakati, yapısal eşitlik, corporate reputation, components of reputation, brand trust, brand loyalty, structural equation, Journalism. The periodical press, etc., PN4699-5650

وصف الملف: electronic resource

Relation: https://dergipark.org.tr/tr/download/article-file/3531796; https://doaj.org/toc/2148-2942

URL الوصول: https://doaj.org/article/7d28ce55d1d74a2881680590e6a3a6f4

المؤلفون: Ali Köroğlu

المصدر: Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Vol 10, Iss 3, Pp 2023-2047 (2023)

مصطلحات موضوعية: fiyat algısı, marka i̇majı, marka sadakati, marka genişlemesi, price perception, brand image, brand loyalty, brand extension, Social Sciences, Social sciences (General), H1-99

وصف الملف: electronic resource

Relation: https://dergipark.org.tr/en/download/article-file/2837299; https://doaj.org/toc/2149-1658

URL الوصول: https://doaj.org/article/cc0235127c20407fa94926a488e74531

المؤلفون: Nurhan Zeynep Tosun, Uğur Kaçan

المصدر: Türkiye İletişim Araştırmaları Dergisi, Iss 40, Pp 17-39 (2022)

مصطلحات موضوعية: gastronomik deneyim, gıda i̇lginliği, deneyimsel pazarlama, varoluşsal özgünlük, marka sadakati, gastronomic experience, food involvement, experiential marketing, existential authenticity, brand loyalty, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://dergipark.org.tr/tr/download/article-file/2163613; https://doaj.org/toc/2630-6220

URL الوصول: https://doaj.org/article/dea20644a350497591bd91e90aafe11b

المؤلفون: Hızal, Selman, Gülden, Ali, Burgazoğlu, Hüseyin, Bayram, Metin

مصطلحات موضوعية: Anahtar Kelimeler: Hizmet Kalitesi, Marka İmajı, Marka Sadakati, Müşteri Memnuniyeti, Yiyecek İçecek Sektörü

وصف الملف: application/pdf

Relation: Manas Journal of Social Studies; Makale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı; https://hdl.handle.net/20.500.14002/2043; 12; 224; 239; 1156099

الاتاحة: https://hdl.handle.net/20.500.14002/2043
https://doi.org/10.33206/mjss.1183805

المؤلفون: Terzi, Onur

المساهمون: Anadolu Üniversitesi

مصطلحات موضوعية: Sanal Deneyimsel Pazarlama, Marka Sadakati, Tekrar Satın Alma Niyeti

وصف الملف: application/pdf

Relation: Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi; Makale - Ulusal Hakemli Dergi - Başka Kurum Yazarı; Terzi, O. (2023). Sanal deneyimsel pazarlamanın marka sadakati ve tekrar satın alma niyeti ile ilişkisi. Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 24 (4), 393-418.; https://hdl.handle.net/11421/28029; 24; 393; 418

الاتاحة: https://hdl.handle.net/11421/28029

المؤلفون: İrem Elbir, Elif Eşiyok, Öykü Çalyan

المصدر: Türkiye İletişim Araştırmaları Dergisi, Iss 37, Pp 39-52 (2021)

مصطلحات موضوعية: customer loyalty, mobile applications, starbucks, customer satisfaction, brand loyalty, müşteri sadakati, mobil uygulama, müşteri tatmini, marka sadakati, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://dergipark.org.tr/tr/download/article-file/1502544; https://doaj.org/toc/2630-6220

URL الوصول: https://doaj.org/article/97b11e8f57834d4f807f72b8033f64e1

المؤلفون: Nurhan Zeynep Babür Tosun, Betül Kılıç Taran

المصدر: Türkiye İletişim Araştırmaları Dergisi, Iss 36, Pp 233-252 (2020)

مصطلحات موضوعية: storytelling, brand loyalty, self-brand connection, new media, narration, advertising, hikayeleştirme, reklam, marka benlik ilişkisi, marka sadakati, yeni medya, hikaye anlatıcılığı, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://dergipark.org.tr/tr/download/article-file/1402193; https://doaj.org/toc/2630-6220

URL الوصول: https://doaj.org/article/7d0c1f87762343bbb80341f201abcaef

المؤلفون: Sahra Özdemir

المصدر: Erciyes İletişim Dergisi, Vol 7, Iss 2, Pp 1549-1566 (2020)

مصطلحات موضوعية: soyal medya, marka sadakati, sosyal ağlar, havayolu endüstrisi, social media, brand loyalty, social networks, airline industry, Journalism. The periodical press, etc., PN4699-5650

وصف الملف: electronic resource

Relation: https://dergipark.org.tr/tr/pub/erciyesiletisim/issue/56043/722636; https://doaj.org/toc/1308-3198; https://doaj.org/toc/2667-5811

URL الوصول: https://doaj.org/article/fb0cf88ebf50455abf5c752aa999e860

المؤلفون: Ece Aksu ARMAĞAN, Elif ARIK, Mertcan MERT

المصدر: Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Vol 22, Iss 2, Pp 623-653 (2020)

مصطلحات موضوعية: akıllı telefon, tüketici değeri, tüketici-marka kimliği, marka sadakati, smartphone, consumer value, consumer-brand identity, brand loyalty, Social sciences (General), H1-99

وصف الملف: electronic resource

Relation: https://dergipark.org.tr/tr/download/article-file/1138357; https://doaj.org/toc/1302-3284; https://doaj.org/toc/1308-0911

URL الوصول: https://doaj.org/article/8cdfd50ee703402f95a97b97818aaee2

المؤلفون: Seccad SOYUK, Turhan MOÇ

مصطلحات موضوعية: Etnosentrizim, Dindarlık, Marka Sadakati

Relation: https://doi.org/10.5281/zenodo.7590798; https://doi.org/10.5281/zenodo.7590799; oai:zenodo.org:7590799

الاتاحة: https://doi.org/10.5281/zenodo.7590799

المؤلفون: Mohammad Bittar, Aşkım Nurdan Tümbek Tekeoğlu

مصطلحات موضوعية: Anahtar Kelimeler: Marka Sadakati, İnternetten Satın Alma

Relation: https://doi.org/10.5281/zenodo.7079627; https://doi.org/10.5281/zenodo.7079626; oai:zenodo.org:7079627

الاتاحة: https://doi.org/10.5281/zenodo.7079627

المؤلفون: Bittar, Mohammad, Tümbek Tekeoğlu, Aşkım Nurdan

المساهمون: orcid:0000-0002-0141-3662, orcid:0000-0002-6837-9649, Enstitüler, Sosyal Bilimler Enstitüsü, Uluslararası Lojistik Ana Bilim Dalı

مصطلحات موضوعية: Marka Sadakati, İnternetten Satın Alma

وصف الملف: application/pdf

Relation: Working Paper Series; Makale - Ulusal Hakemli Dergi - İdari Personel ve Öğrenci; http://hdl.handle.net/11467/5947; 34; 41

الاتاحة: http://hdl.handle.net/11467/5947

المؤلفون: Alizade, Parisa

مصطلحات موضوعية: Marka ilgilenimi, Marka tutumu, Marka sadakati, Marka kullanım niyeti, Yeniliklere açıklık kişilik özelliği, Brand involvement, Brand attitude, Brand loyalty, Brand usage intent, Openness to innovations personality trait

وصف الملف: application/pdf

Relation: Abant Sosyal Bilimler Dergisi - Journal of Abant Social Sciences; Makale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı; https://hdl.handle.net/11363/4383; 22; 1262; 1281

الاتاحة: https://hdl.handle.net/11363/4383

المؤلفون: Çelik, Ahmet, İşcan, Orhan, Ayhan Gökçek, Hande, Yılmaz, Hülya

المساهمون: Çelik, Ahmet, İşcan, Orhan, Ayhan Gökçek, Hande

مصطلحات موضوعية: Dijital Pazarlama, Fenomen, Tüketici, Satın Alma Kararı, Marka Sadakati, Digital Marketing, Phenomena, Consumer, Purchase Decision, Brand Loyalty

وصف الملف: application/pdf

Relation: Üçüncü Sektör Sosyal Ekonomi Dergisi; Makale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı; https://hdl.handle.net/11363/6906; 57; 3006; 3029

الاتاحة: https://hdl.handle.net/11363/6906

المؤلفون: AYSUNA TÜRKYILMAZ, CEYDA

المساهمون: Aysuna Türkyılmaz C., Kuru B., Güven D.

مصطلحات موضوعية: Sosyal ve Beşeri Bilimler, Social Sciences and Humanities, Sosyal Bilimler (SOC), Social Sciences (SOC), Sürdürülebilirlik, Yeşil Ürünler, Yeşil Marka Sadakati, Fedakarlık, Yeşil Satın Alma Niyeti, Güven, Sustainability, Green Products, Green Brand Loyalty, Altruism, Green Purchase Intention and Trust

Relation: The International Sustainable Business and Economic Strategies Congress; Aysuna Türkyılmaz C., Kuru B., Güven D., \"How Trust Towards Green Textile Brands and Green Altruism Affect Green Brand Loyalty: The Mediation Role of Green Purchse Intention\", The International Sustainable Business and Economic Strategies Congress, İstanbul, Türkiye, 10 - 11 Aralık 2021, ss.158-174; 173; 157; https://www.researchgate.net/publication/363652791_International_Sustainable_Business_and_Economic_Strategies_Congress_10-11_Aralik_2021; https://hdl.handle.net/11424/284970

الاتاحة: https://hdl.handle.net/11424/284970
https://www.researchgate.net/publication/363652791_International_Sustainable_Business_and_Economic_Strategies_Congress_10-11_Aralik_2021

المؤلفون: Çiğdem Unurlu

المصدر: İzmir İktisat Dergisi, Vol 34, Iss 4, Pp 491-510 (2019)

مصطلحات موضوعية: kafa karışıklığı, belirsizlikten kaçınma, marka performansı, marka sadakati, karar verme i̇şlemi, confusion, uncertainty avoidance, brand performance, brand loyalty, decision-making process, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: https://dergipark.org.tr/tr/download/article-file/912303; https://doaj.org/toc/1308-8505

URL الوصول: https://doaj.org/article/80811801d1bf4f3eb5b1f88a7a06e3da

المؤلفون: Çiğdem UNURLU

المصدر: İzmir İktisat Dergisi, Vol 34, Iss 1, Pp 37-49 (2019)

مصطلحات موضوعية: algılanan servis kalitesi, marka sadakati, hizmet sektörü, perceived service quality, brand loyalty, service industry, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: https://dergipark.org.tr/tr/pub/ije/issue/44254/546345?publisher=deu; https://doaj.org/toc/1308-8173; https://doaj.org/toc/1308-8505

URL الوصول: https://doaj.org/article/605cf12c051f47b3903d3291bd4f2a8d

المؤلفون: Koca, Abdullah

المساهمون: Selçuk Üniversitesi, Meslek Yüksek Okulları, Kadınhanı Faik İçil Meslek Yüksekokulu, orcid:0000-0002-8086-9325, Koca, Abdullah

مصطلحات موضوعية: Kurumsal sosyal sorumluluk, marka sadakati, müşteri sadakati, Corporate Social Responsibility, Brand Loyalty, Customer Loyalty

وصف الملف: application/pdf

Relation: Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi; Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı; Koca, A., (2021). Kurumsal Sosyal Sorumluluk Faaliyetlerinin Marka Sadakatine Etkisi. Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi, (19), 75-85.; https://hdl.handle.net/20.500.12395/48429; 19; 75; 85

الاتاحة: https://hdl.handle.net/20.500.12395/48429

المؤلفون: Bozpolat, Ceylan, Güzelgün Arslan, Hülya

المساهمون: Nevşehir Hacı Bektaş Veli Üniversitesi/iktisadi ve idari bilimler fakültesi/finans ve bankacılık bölümü/finans ve bankacılık anabilim dalı, 38450

مصطلحات موضوعية: Marka sadakati, Kurumsal sosyal sorumluluk, Kurumsal iİtibar, Bankacılık sektörü

Relation: 3.Sektor Sosyal Ekonomi Dergisi; Bozpolat, C., & Arslan, H. G. (2021). Kurumsal Sosyal Sorumluluk ile Marka Sadakati Arasındaki İlişkide Kurumsal İtibarın Aracılık Etkisi. Third Sector Social Economic Review, 56(2), 941-966.; http://hdl.handle.net/20.500.11787/6559; 56; 941; 966

الاتاحة: https://hdl.handle.net/20.500.11787/6559

المؤلفون: Kodaş, Betül

مصطلحات موضوعية: Destinasyon Marka Sadakati Algılanan Kalite Destinasyon Marka İmajı Destinasyon Marka Farkındalığı, Destination Brand Loyalty Perceived Quality Destination Brand Image Destination Brand Awareness

وصف الملف: application/pdf

Relation: İşletme Araştırmaları Dergisi; Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı; Kodaş, B. (2021). Destinasyon Marka Farkındalığı, Destinasyon Marka İmajı ve Algılanan Kalitenin Destinasyon Marka Sadakatine Etkisi: Mardin Odaklı Bir Araştırma (The Effects of Destination Brand Awareness, Destination Brand Image and Perceived Quality on Destination Brand Loyalty: A Case of Mardin). In Journal of Business Research - Turk (Vol. 13, Issue 2, pp. 1162–1176). Journal of Business Research - Turk. https://doi.org/10.20491/isarder.2021.1190; https://doi.org/10.20491/isarder.2021.1190; https://app.trdizin.gov.tr/makale/TkRZNU9ETTBOQT09/the-effects-of-destination-brand-awareness-destination-brand-image-and-perceived-quality-on-destination-brand-loyalty-a-case-of-em-mardin-em-; https://hdl.handle.net/20.500.12514/2974; 13; 1162; 1176

الاتاحة: https://hdl.handle.net/20.500.12514/2974
https://doi.org/10.20491/isarder.2021.1190
https://app.trdizin.gov.tr/makale/TkRZNU9ETTBOQT09/the-effects-of-destination-brand-awareness-destination-brand-image-and-perceived-quality-on-destination-brand-loyalty-a-case-of-em-mardin-em-