المؤلفون: Nguyen, Nga, Priporas, Constantinos-Vasilios, McPherson, Mark, Manyiwa, Simon

المصدر: Journal of Business Research, 169, (2023-09-25)

مصطلحات موضوعية: consumer scepticism, corporate social responsibility, cause-related marketing, green marketing, systematic literature review

Relation: https://zenodo.org/communities/uwsresearch; https://doi.org/10.1016/j.jbusres.2023.114294; oai:zenodo.org:8410070

الاتاحة: https://doi.org/10.1016/j.jbusres.2023.114294

المؤلفون: Manyiwa, Simon

مصطلحات موضوعية: 330, Economics & economic theory

الاتاحة: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.273951

المؤلفون: Manyiwa, Simon, Priporas, Constantinos Vasilios, Wang, Xuan Lorna

المصدر: Journal of Place Management and Development, 2018, Vol. 11, Issue 1, pp. 60-77.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPMD-01-2017-0011

المؤلفون: Manyiwa, Simon, Jin, Zhongqi

وصف الملف: application/pdf

Relation: https://eprints.mdx.ac.uk/29108/1/Manyiwa%26Jin%20JPM-%2026-01-20.pdf; Manyiwa, Simon orcid:0000-0003-4497-8687 and Jin, Zhongqi orcid:0000-0002-2881-2188 (2020) Gender effects on consumers' attitudes toward comedic violence in advertisements. Journal of Promotion Management , 26 (5) . pp. 654-673. ISSN 1049-6491 [Article] (doi:10.1080/10496491.2020.1729314 )

الاتاحة: https://eprints.mdx.ac.uk/29108/
https://eprints.mdx.ac.uk/29108/1/Manyiwa%26Jin%20JPM-%2026-01-20.pdf
https://doi.org/10.1080/10496491.2020.1729314

المؤلفون: Manyiwa, Simon

وصف الملف: application/pdf

Relation: https://eprints.mdx.ac.uk/25476/1/Impact_of_dance_in_ads_on_eba-%20Self-congruence_theory.pdf; Manyiwa, Simon orcid:0000-0003-4497-8687 (2020) Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory. Journal of Promotion Management , 26 (1) . pp. 144-161. ISSN 1049-6491 [Article] (doi:10.1080/10496491.2019.1685620 )

الاتاحة: https://eprints.mdx.ac.uk/25476/
https://eprints.mdx.ac.uk/25476/1/Impact_of_dance_in_ads_on_eba-%20Self-congruence_theory.pdf
https://doi.org/10.1080/10496491.2019.1685620

المؤلفون: Manyiwa, Simon¹ (AUTHOR) s.manyiwa@mdx.ac.uk, Brennan, Ross² (AUTHOR) hatfieldross@aol.com

المصدر: Journal of Marketing Management. Oct2012, Vol. 28 Issue 11-12, p1419-1437. 19p. 1 Black and White Photograph, 3 Diagrams, 2 Charts.

مصطلحات موضوعية: *ADVERTISING, *ADVERTISING campaigns, *APPEAL to fear (Logical fallacy), *CONSUMER behavior, ANTI-smoking campaigns, SELF-efficacy, PSYCHOLOGY

المؤلفون: Manyiwa, Simon, Brennan, Ross

Relation: Manyiwa, Simon orcid:0000-0003-4497-8687 and Brennan, Ross (2016) Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies. Social Business, an interdisciplinary journal , 6 (1) . pp. 65-82. ISSN 2044-4087 [Article] (doi:10.1362/204440816X14636485174958 )

الاتاحة: https://eprints.mdx.ac.uk/20118/
https://doi.org/10.1362/204440816X14636485174958

المؤلفون: Manyiwa*, Simon

المصدر: Journal of Promotion Management; 2020, Vol. 26 Issue 1, p144-161, 18p, 1 Diagram, 4 Charts, 1 Graph

مصطلحات موضوعية: SELF-congruence, STRUCTURAL equation modeling, ADVERTISING, DANCE

المؤلفون: Manyiwa, Simon

الاتاحة: https://dx.doi.org/10.13140/rg.2.2.22027.85280
http://rgdoi.net/10.13140/RG.2.2.22027.85280

المؤلفون: Manyiwa, Simon

وصف الملف: application/pdf

Relation: https://eprints.mdx.ac.uk/21025/1/Controversies%20in%20values%20research-%20Methodological%20Implications.pdf; Manyiwa, Simon orcid:0000-0003-4497-8687 (2014) Controversies in values research: methodological implications. Discussion Paper Series: Marketing , 2004 (27) . [Article]

الاتاحة: https://eprints.mdx.ac.uk/21025/
https://eprints.mdx.ac.uk/21025/1/Controversies%20in%20values%20research-%20Methodological%20Implications.pdf

المؤلفون: Manyiwa, Simon, Crawford, Ian

Relation: Manyiwa, Simon orcid:0000-0003-4497-8687 and Crawford, Ian (2002) Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review , 2 (1) . pp. 54-70. ISSN 1479-1838 [Article] (doi:10.1002/cb.89 )

الاتاحة: https://eprints.mdx.ac.uk/10044/
https://doi.org/10.1002/cb.89

المؤلفون: Manyiwa, Simon, Brennan, David

المساهمون: Hertfordshire Business School, Centre for Research on Management, Economy and Society, Enterprise and Value Research Group

مصطلحات موضوعية: materialism, perceived ethicality, acceptance, product placement

Relation: Social Business; http://hdl.handle.net/2299/17533

الاتاحة: http://hdl.handle.net/2299/17533

المؤلفون: Manyiwa, Simon, Brennan, Ross

المساهمون: Hertfordshire Business School, Social Sciences, Arts & Humanities Research Institute, Department of Marketing and Enterprise, Marketing Insight Research Unit

Relation: Journal of Marketing Management; http://hdl.handle.net/2299/9323

الاتاحة: http://hdl.handle.net/2299/9323

المؤلفون: Manyiwa, Simon

المصدر: Middlesex University-Discussion Papers Series

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::a2b08686fd7fe2ca7a95eec663e1d25d
https://eprints.mdx.ac.uk/10040/1/Manyiwa.pdf