نتائج البحث - "Mahasuweerachai, Patcharaporn"

1

Academic Journal

Back to the table: how omnichannel social media marketing returns customers to restaurant locations

المؤلفون: Suttikun, Chompoonut, Mahasuweerachai, Patcharaporn, Bicksler, William Hamilton

المصدر: International Journal of Contemporary Hospitality Management, 2024, Vol. 37, Issue 3, pp. 956-975.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJCHM-06-2024-0829

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2

Academic Journal

From pride to plate: how feelings of pride and guilt lead Gen Z to plant-based consumption at restaurants

المؤلفون: Mahasuweerachai, Patcharaporn, Suttikun, Chompoonut, Bicksler, William Hamilton

المصدر: Young Consumers, 2023, Vol. 24, Issue 6, pp. 831-848.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/YC-12-2022-1658

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3

Academic Journal

Why do self-identity and efficacy matter for enjoying participation in charity sports events? The role of the warm glow feeling

المؤلفون: Chiengkul, Watchara, Mahasuweerachai, Patcharaporn, Suttikun, Chompoonut

المصدر: International Journal of Event and Festival Management, 2023, Vol. 14, Issue 1, pp. 92-112.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJEFM-08-2022-0062

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4

Academic Journal

Exploring the Influence of Green Message Framing on Perceptions of Motive, Warm Glow and Willingness to Pay Premium at Restaurants.

المؤلفون: Bicksler, William Hamilton¹ (AUTHOR), Mahasuweerachai, Patcharaporn² (AUTHOR), Suttikun, Chompoonut² (AUTHOR) chomsu@kku.ac.th

المصدر: Journal of Global Marketing. Dec2024, p1-17. 17p. 3 Illustrations.

مصطلحات موضوعية: *WILLINGNESS to pay, *MULTIVARIATE analysis, *RESTAURANTS, *MARKETING, EGOISM

5

Academic Journal

Why Young Consumers Engage with Mobile Self-Ordering Applications (MFOAs) at Restaurants During COVID-19: The Role of Functional and Psychological Factors

المؤلفون: Na Nongkhai, Jutikarn, Suttikun, Chompoonut, Mahasuweerachai, Patcharaporn

المصدر: Journal of International Food & Agribusiness Marketing ; volume 36, issue 5, page 1008-1032 ; ISSN 0897-4438 1528-6983

الاتاحة: https://doi.org/10.1080/08974438.2023.2255573
https://www.tandfonline.com/doi/pdf/10.1080/08974438.2023.2255573

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6

Academic Journal

Why Young Consumers Engage with Mobile Self-Ordering Applications (MFOAs) at Restaurants During COVID-19: The Role of Functional and Psychological Factors.

المؤلفون: Na Nongkhai, Jutikarn, Suttikun, Chompoonut, Mahasuweerachai, Patcharaporn

المصدر: Journal of International Food & Agribusiness Marketing; Oct-Dec2024, Vol. 36 Issue 5, p1008-1032, 25p

7

Academic Journal

The Power of Personal Norms and Green Message Framing Persuade Consumers' Willingness to Pay Premium Prices at Eco-friendly Restaurants.

المؤلفون: Mahasuweerachai, Patcharaporn¹ (AUTHOR), Suttikun, Chompoonut¹ (AUTHOR) chomsu@kku.ac.th

المصدر: Journal of International Food & Agribusiness Marketing. Aug/Sep2024, Vol. 36 Issue 4, p714-738. 25p.

8

Academic Journal

Back to the table: how omnichannel social media marketing returns customers to restaurant locations

المؤلفون: Suttikun, Chompoonut, Mahasuweerachai, Patcharaporn, Bicksler, William Hamilton

المصدر: International Journal of Contemporary Hospitality Management ; ISSN 0959-6119 1757-1049

الاتاحة: https://doi.org/10.1108/ijchm-06-2024-0829
https://www.emerald.com/insight/content/doi/10.1108/IJCHM-06-2024-0829/full/xml
https://www.emerald.com/insight/content/doi/10.1108/IJCHM-06-2024-0829/full/html

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9

Academic Journal

Does Credibility Matter on TikTok: The Influence of Food Content Creator Types on Restaurants’ Social Media Engagement and Purchasing Intentions

المؤلفون: Kumsawat, Pattaraporn, Suttikun, Chompoonut, Mahasuweerachai, Patcharaporn

المصدر: Journal of Global Marketing ; page 1-18 ; ISSN 0891-1762 1528-6975

الاتاحة: https://doi.org/10.1080/08911762.2024.2440093
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2024.2440093

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10

Academic Journal

Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers

المؤلفون: Suttikun, Chompoonut, Mahasuweerachai, Patcharaporn, Bicksler, William Hamilton

المصدر: Journal of Hospitality and Tourism Insights ; ISSN 2514-9792

الاتاحة: http://dx.doi.org/10.1108/jhti-06-2024-0556
https://www.emerald.com/insight/content/doi/10.1108/JHTI-06-2024-0556/full/xml
https://www.emerald.com/insight/content/doi/10.1108/JHTI-06-2024-0556/full/html

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11

Academic Journal

Exploring the influence of online restaurant promotions on consumer behavioral intentions

المؤلفون: Wareebor, Sukanya, Suttikun, Chompoonut, Mahasuweerachai, Patcharaporn

المصدر: Journal of Hospitality and Tourism Insights ; ISSN 2514-9792

الاتاحة: http://dx.doi.org/10.1108/jhti-05-2024-0511
https://www.emerald.com/insight/content/doi/10.1108/JHTI-05-2024-0511/full/xml
https://www.emerald.com/insight/content/doi/10.1108/JHTI-05-2024-0511/full/html

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12

Academic Journal

Green or greed? Generational perspectives of sustainability claims in restaurants

المؤلفون: Mahasuweerachai, Patcharaporn, Suttikun, Chompoonut, Bicksler, William Hamilton

المصدر: Family and Consumer Sciences Research Journal ; volume 52, issue 3, page 163-177 ; ISSN 1077-727X 1552-3934

الاتاحة: http://dx.doi.org/10.1111/fcsr.12500
https://onlinelibrary.wiley.com/doi/pdf/10.1111/fcsr.12500

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13

Academic Journal

How to influence restaurant employees' food safety behaviour: an application of the theory of planned behavior and norm activation model.

المؤلفون: Mahasuweerachai, Patcharaporn¹ (AUTHOR) patchaporn@kku.ac.th

المصدر: Journal of Foodservice Business Research. 2024, Vol. 27 Issue 2, p173-195. 23p.

مصطلحات موضوعية: *RESTAURANT personnel, *FOOD safety, PLANNED behavior theory, MORAL norms, STRUCTURAL equation modeling, FOOD standards

مصطلحات جغرافية: KHON Kaen (Thailand)

14

Academic Journal

Marketing strategies in the age of COVID‐19: An Attitude, Belief, Context Approach

المؤلفون: Suttikun, Chompoonut, Mahasuweerachai, Patcharaporn, Bicksler, William Hamilton

المصدر: Family and Consumer Sciences Research Journal ; volume 51, issue 4, page 262-276 ; ISSN 1077-727X 1552-3934

الاتاحة: http://dx.doi.org/10.1111/fcsr.12477
https://onlinelibrary.wiley.com/doi/pdf/10.1111/fcsr.12477

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15

Academic Journal

The influence of status consumption and social media marketing strategies on consumers’ perceptions of green and CSR strategies: How the effects link to emotional attachment to restaurants

المؤلفون: Suttikun, Chompoonut, Mahasuweerachai, Patcharaporn

المساهمون: Khon Kaen University

المصدر: Journal of Hospitality and Tourism Management ; volume 56, page 546-557 ; ISSN 1447-6770

الاتاحة: http://dx.doi.org/10.1016/j.jhtm.2023.08.009
https://api.elsevier.com/content/article/PII:S1447677023001456?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S1447677023001456?httpAccept=text/plain

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16

Academic Journal

The effect of multiple hotel brand extensions

المؤلفون: Mahasuweerachai, Patcharaporn, Qu, Hailin

المصدر: Tourism and Hospitality Research, 2015 Jan 01. 15(1), 27-38.

URL الوصول: https://www.jstor.org/stable/26366453

17

Academic Journal

Do Charity or Non-Charity Sporting Events Have a Greater Influence on Participants' Warm Glow?: An Experimental Survey.

المؤلفون: Chiengkul, Watchara, Mahasuweerachai, Patcharaporn, Suttikun, Chompoonut

المصدر: Sustainability (2071-1050); Dec2022, Vol. 14 Issue 24, p16593, 10p

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18

Academic Journal

The Effect of Green Self-Identity on Perceived Image, Warm Glow and Willingness to Purchase: A New Generation's Perspective towards Eco-Friendly Restaurants.

المؤلفون: Mahasuweerachai, Patcharaporn, Suttikun, Chompoonut

المصدر: Sustainability (2071-1050); Sep2022, Vol. 14 Issue 17, p10539, 13p

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19

Academic Journal

All you have to do is ask: A nudge strategy for reducing sweetness in beverages.

المؤلفون: Mahasuweerachai, Phumsith, Mahasuweerachai, Patcharaporn

المصدر: International Journal of Gastronomy & Food Science; Dec2023, Vol. 34, pN.PAG-N.PAG, 1p

20

Academic Journal

The effect of multiple hotel brand extensions

المؤلفون: Mahasuweerachai, Patcharaporn, Qu, Hailin

المصدر: Tourism and Hospitality Research ; volume 15, issue 1, page 27-38 ; ISSN 1467-3584 1742-9692

الاتاحة: http://dx.doi.org/10.1177/1467358414553869
http://journals.sagepub.com/doi/pdf/10.1177/1467358414553869
http://journals.sagepub.com/doi/full-xml/10.1177/1467358414553869

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