المؤلفون: Magalhães, Eduarda Sofia Maia de

مصطلحات موضوعية: Interação parassocial -- Parasocial interaction, Marketing passa-a-palavra -- Word of mouth advertising WOMM, Influencer-congruence, Indústria hoteleira -- hotel industry, Influencer marketing, Congruência influenciador- produto, Marketing de influenciadores

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10071/32958