يعرض 1 - 20 نتائج من 65 نتيجة بحث عن '"Madadi, Rozbeh"', وقت الاستعلام: 0.58s تنقيح النتائج
  1. 1
    Academic Journal
    Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations

    المؤلفون: Madadi, Rozbeh, Torres, Ivonne M., Fazli-Salehi, Reza, Zúñiga, Miguel Ángel

    المصدر: Journal of Consumer Marketing, 2024, Vol. 41, Issue 2, pp. 196-212.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JCM-08-2022-5547

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  2. 2
    Academic Journal
    Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of food type and product label

    المؤلفون: Rodriguez, Anita G., Madadi, Rozbeh, Blaugrund, Erin Baca, Acharya, Ram N., Idowu, O. John, Zúñiga, Miguel Ángel, Torres, Ivonne M.

    المصدر: Journal of Consumer Marketing, 2023, Vol. 40, Issue 7, pp. 869-883.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JCM-03-2022-5273

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  3. 3
    Academic Journal
    The effects of campaign-based logo changes on consumers’ attitude and behavior: a case of social distancing messages during the COVID-19 pandemic

    المؤلفون: Madadi, Rozbeh, Torres, Ivonne M., Fazli-Salehi, Reza, Zúñiga, Miguel Ángel

    المصدر: Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 35, Issue 9, pp. 2300-2316.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/APJML-01-2022-0078

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  4. 4
    Academic Journal
    Brand love and ethnic identification: the mediating role of brand attachment among African American consumers

    المؤلفون: Madadi, Rozbeh, Torres, Ivonne M., Fazli-Salehi, Reza, Zúñiga, Miguel Ángel

    المصدر: Journal of Consumer Marketing, 2022, Vol. 39, Issue 4, pp. 358-370.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JCM-06-2020-3922

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  5. 5
    Academic Journal
    Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction

    المؤلفون: Fazli-Salehi, Reza, Jahangard, Mahshid, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel

    المصدر: Journal of Consumer Marketing, 2022, Vol. 39, Issue 2, pp. 242-253.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JCM-06-2020-3866

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  6. 6
    Academic Journal
    Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands

    المؤلفون: Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel

    المصدر: Journal of Consumer Marketing, 2021, Vol. 38, Issue 7, pp. 802-812.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JCM-02-2020-3658

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  7. 7
    Academic Journal
    The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand

    المؤلفون: Madadi, Rozbeh, Torres, Ivonne M., Fazli-Salehi, Reza, Zúñiga, Miguel Ángel

    المصدر: Spanish Journal of Marketing -ESIC, 2021, Vol. 25, Issue 2, pp. 333-354.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SJME-06-2021-0099

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  8. 8
    Academic Journal
    Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands

    المؤلفون: Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel

    المصدر: Asia Pacific Journal of Marketing and Logistics, 2020, Vol. 33, Issue 3, pp. 731-754.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/APJML-11-2019-0656

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  9. 9
    Academic Journal
    The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics.

    المؤلفون: Madadi, Rozbeh1 (AUTHOR), Torres, Ivonne M.2 (AUTHOR), Zúñiga, Miguel Ángel3 (AUTHOR) Miguel.Zuniga@Morgan.edu

    المصدر: Psychology & Marketing. Jun2024, Vol. 41 Issue 6, p1223-1241. 19p.

    مصطلحات موضوعية: *ADVERTISING, *CONSUMER attitudes, SEMIOTICS, EMOTICONS & emojis, INTENTION, BELIEF & doubt


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  10. 10
    Academic Journal
    Hierarchical Relationships among Brand Equity Dimensions: The Mediating Effects of Brand Trust and Brand Love

    المؤلفون: Madadi, Rozbeh, Torres, Ivonne M., Zúñiga, Miguel Ángel

    المصدر: Services Marketing Quarterly ; volume 42, issue 1-2, page 74-92 ; ISSN 1533-2969 1533-2977

    الاتاحة: http://dx.doi.org/10.1080/15332969.2021.1947086
    https://www.tandfonline.com/doi/pdf/10.1080/15332969.2021.1947086

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  11. 11
    Academic Journal
    Impact of consumers' impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high- vs. low-involvement products.

    المؤلفون: Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel

    المصدر: Journal of Marketing Theory & Practice; Spring2024, Vol. 32 Issue 2, p191-209, 19p

    مصطلحات موضوعية: CONSUMERS, INDEPENDENT variables, DEPENDENT variables


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  12. 12
    Academic Journal
    Multicultural advertising: Impact of consumers' need to belong and brand use on self-brand connection and communal-brand connection.

    المؤلفون: Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel

    المصدر: Journal of Marketing Communications; Feb2024, Vol. 30 Issue 1, p74-101, 28p

    مصطلحات موضوعية: MARKETING, CONSUMERS, BRAND name products, BRAND identification


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  13. 13
    Academic Journal
    Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of source credibility and product label

    المؤلفون: Rodriguez, Anita G., Madadi, Rozbeh, Acharya, Ram, Idowu, O. John, Blaugrund, Erin Baca, Zúñiga, Miguel Ángel, Torres, Ivonne M.

    المصدر: Journal of Marketing Communications ; page 1-26 ; ISSN 1352-7266 1466-4445

    الاتاحة: http://dx.doi.org/10.1080/13527266.2023.2225074
    https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2225074

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  14. 14
    Academic Journal
    The Impact of Consumers' Ethnic Disidentification and Cosmopolitanism on Multicultural Advertising.

    المؤلفون: Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel

    المصدر: Journal of International Consumer Marketing; Jul-Sep2023, Vol. 35 Issue 4, p388-403, 16p, 4 Color Photographs, 1 Diagram, 4 Charts

    مصطلحات موضوعية: CONSUMERS, CONSUMER attitudes, COSMOPOLITANISM, ADVERTISING, CONSUMPTION (Economics), ENVIRONMENTAL literacy


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  15. 15
    Academic Journal
    Multicultural advertising: Impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection

    المؤلفون: Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel

    المصدر: Journal of Marketing Communications ; volume 30, issue 1, page 74-101 ; ISSN 1352-7266 1466-4445

    الاتاحة: http://dx.doi.org/10.1080/13527266.2022.2099953
    https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2099953

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  16. 16
    Academic Journal
    The Impact of Consumers’ Ethnic Disidentification and Cosmopolitanism on Multicultural Advertising

    المؤلفون: Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel

    المصدر: Journal of International Consumer Marketing ; volume 35, issue 4, page 388-403 ; ISSN 0896-1530 1528-7068

    الاتاحة: http://dx.doi.org/10.1080/08961530.2022.2117755
    https://www.tandfonline.com/doi/pdf/10.1080/08961530.2022.2117755

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  17. 17
    Academic Journal
    Is Love Extendable to Relationship Marketing and Supply Chain Management?

    المؤلفون: Madadi, Rozbeh1 (AUTHOR), Torres, Ivonne M.2 (AUTHOR), Zúñiga, Miguel Ángel3 (AUTHOR)

    المصدر: Services Marketing Quarterly. Jul-Sep2022, Vol. 43 Issue 3, p374-388. 15p.

    مصطلحات موضوعية: *SUPPLY chain management, *RELATIONSHIP marketing, *ORGANIZATIONAL performance, *CUSTOMER orientation, *COMPETITIVE advantage in business, CONCEPTUAL models


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  18. 18
    Academic Journal
    The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands

    المؤلفون: Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel

    المصدر: Journal of Brand Management ; volume 29, issue 1, page 13-34 ; ISSN 1350-231X 1479-1803

    الاتاحة: http://dx.doi.org/10.1057/s41262-021-00251-9
    https://link.springer.com/content/pdf/10.1057/s41262-021-00251-9.pdf
    https://link.springer.com/article/10.1057/s41262-021-00251-9/fulltext.html

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  19. 19
    Academic Journal
    Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection

    المؤلفون: Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel

    المصدر: Journal of Business Research ; volume 137, page 46-57 ; ISSN 0148-2963

    الاتاحة: http://dx.doi.org/10.1016/j.jbusres.2021.08.006
    https://api.elsevier.com/content/article/PII:S014829632100552X?httpAccept=text/xml
    https://api.elsevier.com/content/article/PII:S014829632100552X?httpAccept=text/plain

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  20. 20
    Academic Journal
    The Impact of Hispanic-Targeted Advertising on Consumers’ Brand Love in Services

    المؤلفون: Madadi, Rozbeh, Torres, Ivonne M., Fazli-Salehi, Reza, Zúñiga, Miguel Ángel

    المصدر: Journal of International Consumer Marketing ; volume 33, issue 2, page 137-158 ; ISSN 0896-1530 1528-7068

    الاتاحة: http://dx.doi.org/10.1080/08961530.2020.1767527
    https://www.tandfonline.com/doi/pdf/10.1080/08961530.2020.1767527

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