المؤلفون: Chaturvedi, Mukesh¹

المصدر: Vision (09722629). Jan-Mar2005, Vol. 9 Issue 1, p99-100. 2p.

مصطلحات موضوعية: *CUSTOMER relations, NONFICTION

Reviews & Products: SUN Tzu: Strategies for Selling: How to Use the Art of War to Build Lifelong Customer Relationships (Book)

People: MICHAELSON, Gerald A., MICHAELSON, Steven W.

المؤلفون: Greilsamer, Marc

المصدر: Across the Board. Apr95, Vol. 32 Issue 4, p63. 1/4p. 1 Black and White Photograph.

مصطلحات موضوعية: *SELLING

People: MICHAELSON, Gerald

المصدر: OfficePro. Mar2004, Vol. 64 Issue 2, p32-32. 1/3p.

مصطلحات موضوعية: *MARKETING, NONFICTION

Reviews & Products: SUN Tzu (Book)

People: MICHAELSON, Gerald A., MICHAELSON, Steven W.

المصدر: Finweek. 3/19/2009, p73-73. 1/3p.

مصطلحات موضوعية: NONFICTION

Reviews & Products: SUN Tzu: Strategies for Marketing (Book)

People: MICHAELSON, Gerald, MICHAELSON, Steven

المؤلفون: Banerjee, Pradeep dr.pradeepbanerjee@vsnl.com

المصدر: IIMB Management Review (Indian Institute of Management Bangalore). Dec2005, Vol. 17 Issue 4, p125-126. 2p.

مصطلحات موضوعية: *MARKETING, NONFICTION

Reviews & Products: SUN Tzu: Strategies for Marketing: 12 Essential Principles for Winning the War for Customers (Book), SUN Tzu: Strategies for Selling: How to Use the Art of War to Build Lifelong Customer Relationships (Book)

People: MICHAELSON, Gerald A., MICHAELSON, Steven A.

المؤلفون: Wensley, Robin¹

المصدر: Journal of Marketing. Jul89, Vol. 53 Issue 3, p128-130. 3p.

مصطلحات موضوعية: NONFICTION

Reviews & Products: BASIC Principles of Marketing Warfare, The (Book), WINNING the Marketing War (Book)

People: DURO, Robert, SANDSTROM, Bjorn, MICHAELSON, Gerald A.