المؤلفون: Achar, Chethana, Dunn, Lea H., Agrawal, Nidhi

المصدر: Journal of Marketing Research (JMR); Apr2022, Vol. 59 Issue 2, p392-410, 19p, 1 Color Photograph, 1 Chart, 2 Graphs

مصطلحات موضوعية: SOCIAL stigma, MORAL attitudes, MESSAGE design logic theory, INTERACTIVE multimedia, HEALTH behavior

المؤلفون: Stephens, Keri K.¹, Malone, Patty Callish², Bailey, Christine M.³

المصدر: Journal of Business Communication. Oct2005, Vol. 42 Issue 4, p390-419. 30p. 1 Diagram, 6 Charts.

مصطلحات موضوعية: *CRISIS management, *BUSINESS communication, *DAMAGE control (Public relations), *INVESTOR relations (Corporations), CRISIS communication, MESSAGE design logic theory, CONTENT analysis, COMMUNICATION methodology, COMMUNICATION of technical information, CRISIS rhetoric, PSYCHOLOGY

المؤلفون: Robin, Donald P.¹, Walters, C. Glenn¹

المصدر: Journal of Business Communication. Spring76, Vol. 13 Issue 3, p49-54. 6p. 2 Charts.

مصطلحات موضوعية: *MONETARY incentives, *RESPONSE rates, *QUESTIONNAIRES, *EMPLOYEE bonuses, *QUANTITATIVE research, MESSAGE design logic theory, MAIL surveys, MESSAGE theory (Communication), SURVEYS, INFLUENCE, SOCIAL science research, PSYCHOLOGY

المؤلفون: Alderson, John W.¹, Hay, Robert D.²

المصدر: Journal of Business Communication. Winter76, Vol. 13 Issue 2, p11-15. 5p. 1 Chart.

مصطلحات موضوعية: *INFORMATION processing, *MULTIVARIATE analysis, *BUSINESS communication, *INFORMATION theory, QUESTIONNAIRE design, MESSAGE design logic theory, INFORMATION manipulation theory, COVER letters, PERSUASION (Psychology), COGNITION, PSYCHOLOGY

المؤلفون: Xu, Yiwei¹ (AUTHOR) yx497@cornell.edu, Margolin, Drew¹ (AUTHOR), Niederdeppe, Jeff¹ (AUTHOR)

المصدر: Health Communication. Oct2021, Vol. 36 Issue 11, p1354-1367. 14p. 6 Charts, 5 Graphs.

مصطلحات موضوعية: *MESSAGE design logic theory, *MEASLES prevention, *RUBELLA, *PARENT attitudes, *VACCINATION, *MUMPS, *MMR vaccines, *HEALTH promotion

المؤلفون: Wang, Weirui¹ (AUTHOR) weirwang@fiu.edu, Huang, Yan² (AUTHOR)

المصدر: Science Communication. Apr2021, Vol. 43 Issue 2, p170-198. 29p.

مصطلحات موضوعية: *ELECTRONIC cigarettes, *MESSAGE design logic theory, *ADVERTISING & psychology, *EXPERIENCE, *MISINFORMATION

المؤلفون: Moag, Joseph S.¹

المصدر: Journal of Business Communication. Winter66, Vol. 3 Issue 2, p11-13. 3p. 2 Diagrams.

مصطلحات موضوعية: *LOGIC, MESSAGE design logic theory, COMMUNICATIONS research, SYLLOGISM, RHETORIC, ENGLISH language rhetoric, ARISTOTLE'S Rhetoric theory (Communication), DISCOURSE, COMMUNICATION methodology, INDUCTION (Logic)

People: TOULMIN, Stephen, 1922-2009

المؤلفون: McGlone, Matthew S.¹ matthew_mcglone@austin.utexas.edu, Glowacki, Elizabeth M.¹

المصدر: Journal of Language & Social Psychology. Jan2018, Vol. 37 Issue 1, p114-128. 15p.

مصطلحات موضوعية: LANGUAGE & languages, MESSAGE design logic theory, PERSUASION (Psychology), ESSAYS, NOUN phrases (Grammar), SPEECH

المؤلفون: Kampf, Zohar¹ zohar.kampf@mail.huji.ac.il, David, Yossi²

المصدر: Discourse & Society. May2019, Vol. 30 Issue 3, p264-286. 23p.

مصطلحات موضوعية: *MESSAGE design logic theory, *COMPROMISE (Ethics), *SOCIAL conflict, *POLITICAL attitudes, *ARAB-Israeli conflict

المؤلفون: Cho, Jieun¹, Chun, Jung won², Lee, Moon J.¹ mlee@jou.ufl.edu

المصدر: Journal of Health Communication. 2018, Vol. 23 Issue 9, p824-835. 12p. 4 Color Photographs, 2 Diagrams, 1 Graph.

مصطلحات موضوعية: *MESSAGE design logic theory, *SOCIAL distance, *HEALTH attitudes, *INTENTION, *MEDICAL communication, *HEALTH promotion, *HEALTH behavior

المؤلفون: Pope, J. Paige¹ paige.pope@uleth.ca, Pelletier, Luc², Guertin, Camille²

المصدر: Health Communication. Sep2018, Vol. 33 Issue 9, p1068-1077. 10p.

مصطلحات موضوعية: *MESSAGE design logic theory, *FRAMES (Social sciences), *MEDICAL communication, *HEALTH promotion, *PHYSICAL activity, *HEALTH behavior, *LIFESTYLES & health, *BEHAVIOR modification, *COMMUNICATIVE competence, *DECISION making, *HEALTH attitudes, *PATIENTS' attitudes

المؤلفون: Park, Sejin, Avery, Elizabeth Johnson

المصدر: Journal of Health Communication; 2021, Vol. 26 Issue 12, p858-866, 9p, 3 Charts

مصطلحات موضوعية: COVID-19 pandemic, UNCERTAINTY, PSYCHOLOGY of parents, MESSAGE design logic theory, CHILD welfare, THREAT (Psychology)

المؤلفون: Kim, Jarim, Lee, Jiyeon, Heo, Jongeun, Baek, Jinha

المصدر: Journal of Health Communication; 2021, Vol. 26 Issue 12, p818-827, 10p, 1 Diagram, 4 Charts

مصطلحات موضوعية: CONTENT analysis, HUMAN papillomavirus vaccines, VIDEOS, TELEVISION viewers, MESSAGE design logic theory, EMOTIONS

Reviews & Products: YOUTUBE (Web resource)

المؤلفون: Cheng, Tania, Woon, Danielle Kathryn, Lynes, Jennifer K.

المصدر: Social Marketing Quarterly. Jun2011, Vol. 17 Issue 2, p48-62. 15p. 1 Chart.

مصطلحات موضوعية: *SOCIAL marketing, MESSAGE design logic theory, COGNITIVE psychology, HUMAN behavior, PRIMARY audience, INTIMIDATION, ENVIRONMENTAL activism

المؤلفون: Smudde, Peter M. psmudde@ilstu.edu, Courtright, Jeffrey L.¹

المصدر: Public Relations Review. Dec2012, Vol. 38 Issue 5, p888-897. 10p.

مصطلحات موضوعية: *DATA analysis, MESSAGE design logic theory, AWARD winners, EDUCATION research, RHETORICAL analysis

الشركة/الكيان: PUBLIC Relations Society of America

المؤلفون: Nabi, Robin L., Walter, Nathan, Oshidary, Neekaan, Endacott, Camille G., Love-Nichols, Jessica, Lew, Z. J., Aune, Alex

المصدر: Communication Research; Dec2020, Vol. 47 Issue 8, p1107-1130, 24p

مصطلحات موضوعية: FRAMES (Social sciences), EMOTIONS, PERSUASION (Psychology), META-analysis, MESSAGE design logic theory

المؤلفون: Chingching Chang

المصدر: Journal of Advertising; Fall2007, Vol. 36 Issue 3, p75-84, 10p, 4 Charts

مصطلحات موضوعية: ADVERTISING, PRODUCT information management, IMAGE, PRODUCT usage, MESSAGE design logic theory, CONSUMER attitudes

المؤلفون: LUNA, DAVID, Lerman, Dawn, PERACCHIO, LAURA A.

المصدر: Journal of Consumer Research; Dec2005, Vol. 32 Issue 3, p416-423, 8p, 2 Charts, 2 Graphs

مصطلحات موضوعية: CODE switching (Linguistics), TARGET marketing, MIXED languages, PERSUASION (Psychology), MINORITY consumers, INFORMATION processing, DIGLOSSIA (Linguistics), MESSAGE design logic theory, BILINGUALISM -- Social aspects, PSYCHOLINGUISTICS

المؤلفون: Hines, Tony, Quinn, Lee

المصدر: Journal of Marketing Management; Jul2005, Vol. 21 Issue 5-6, p529-543, 15p, 1 Diagram

مصطلحات موضوعية: MARKET segmentation, SOCIAL constructionism, MARKETING & society, SOCIAL exchange, TARGET marketing, CUSTOMER satisfaction, BRAND choice, MESSAGE design logic theory, HETEROGENEITY, CONSUMER culture, PSYCHOLOGY, MANAGEMENT

المؤلفون: MILLER, ELIZABETH G., KAHN, BARBARA E.

المصدر: Journal of Consumer Research; Jun2005, Vol. 32 Issue 1, p86-92, 7p, 6 Charts

مصطلحات موضوعية: COLOR in marketing, FLAVOR, MESSAGE design logic theory, CONSUMER preferences, ATTRIBUTION (Social psychology), PRODUCT attributes, PRODUCT acceptance, SENSORY stimulation, NAMES, CONSUMER behavior, PSYCHOLOGY