المؤلفون: Lanz, Andreas (AUTHOR), Goldenberg, Jacob (AUTHOR) andreas.lanz@unibas.ch, Shapira, Daniel (AUTHOR), Stahl, Florian (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p839-857. 19p.

مصطلحات موضوعية: *INFLUENCER marketing, *MARKETING strategy, *ADVERTISING endorsements, *USER-generated content, *SIMULATION methods & models, MACHINE learning

المؤلفون: Wittmann, C. Michael¹ (AUTHOR) Cmwittmann@ua.edu

المصدر: Journal of Marketing Management. Oct2024, Vol. 40 Issue 13/14, p1286-1299. 14p.

مصطلحات موضوعية: *MARKET segmentation, *MARKETING strategy, *MARKETING research, *COMPETITIVE advantage in business, RESEARCH personnel

المؤلفون: Arnett, Dennis B.¹ (AUTHOR) dennis.arnett@ttu.edu

المصدر: Journal of Marketing Management. Oct2024, Vol. 40 Issue 13/14, p1269-1285. 17p.

مصطلحات موضوعية: *MARKET segmentation, *MARKETING strategy, *TARGET marketing, *MARKETING executives, *MARKETING theory

المؤلفون: Su, Nan¹ (AUTHOR), Feng, Shuo¹ (AUTHOR), Wang, Lei¹ (AUTHOR) leiwang@pku.edu.cn, Wu, Yuanzhi² (AUTHOR)

المصدر: International Journal of Market Research. Nov2024, Vol. 66 Issue 6, p778-809. 32p.

مصطلحات موضوعية: *MARKETING strategy, *MARKETING, *CONSUMERS, *COMPETITIVE advantage in business, MINDFULNESS

المؤلفون: Martin, Andre¹ (AUTHOR) amarti94@nd.edu, Kushwaha, Tarun² (AUTHOR) tarun.kushwaha@wisc.edu

المصدر: Journal of Marketing. Nov2024, Vol. 88 Issue 6, p140-161. 22p.

مصطلحات موضوعية: *MARKETING strategy, *CORPORATE profits, *INVESTMENTS, *ABNORMAL returns, LANGUAGE & languages

المؤلفون: Gupta, Sachin (AUTHOR) Sachin.Gupta@cornell.edu, Danaher, Peter (AUTHOR), Mittal, Vikas (AUTHOR), Morrin, Maureen (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p587-597. 11p.

مصطلحات موضوعية: *MARKETING strategy, *MARKETING research, *CONSUMERS, *DISCRIMINATION (Sociology), MISINFORMATION

المؤلفون: Tiballi Junior, Paulo Celso

Thesis Advisors: Rialp Criado, Josep

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Estratègia de màrqueting digit, Digital marketing strategy, Estrategia de marketing digita, Publicitat a les xarxes social, Social network advertising, Publicidad en redes sociales, Compromís amb el client, Customer engagement, Compromiso del cliente, Ciències Humanes

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/693177

المصدر: United States Computer Systems Designs Services Industry Report. 2025, p1-205. 204p.

مصطلحات موضوعية: *MARKET segmentation, *MARKETING strategy, *BUSINESS forecasting, *ECONOMIC forecasting

مصطلحات جغرافية: UNITED States

المصدر: United States Computer Facilities Management Services Industry Report. 2025, p1-205. 203p.

مصطلحات موضوعية: *MARKET segmentation, *MARKETING strategy, *BUSINESS forecasting, *ECONOMIC forecasting

مصطلحات جغرافية: UNITED States

المؤلفون: Asante, Joseph¹ joseph.asante@stu.edu.gh, Kissi, Ernest² ernestkissi@knust.edu.gh, Acheampong, Alex³ aacheampong.cap@knust.edu.gh, Badu, Edward² ebadu.cap@knust.edu.gh

المصدر: Construction Economics & Building. Dec2024, Vol. 24 Issue 4/5, p98-113. 16p.

مصطلحات موضوعية: *MARKETING strategy, *STRATEGIC planning, *CONSTRUCTION industry, ACQUISITION of data

المؤلفون: Rehman, Shafique Ur¹ (AUTHOR) Shafiqueurrehman2018@gmail.com

المصدر: Business Process Management Journal. 2025, Vol. 31 Issue 1, p54-73. 20p.

مصطلحات موضوعية: *MARKETING strategy, *SMALL business, *EMERGING markets, *RELATIONSHIP marketing, *INTERNATIONAL markets

المؤلفون: Mashiah, Itzhak¹ (AUTHOR) Itzhak.mashiah@gmail.com

المصدر: Place Branding & Public Diplomacy. Dec2024, Vol. 20 Issue 4, p451-467. 17p.

مصطلحات موضوعية: *MARKETING strategy, *BRANDING (Marketing), *JOB creation, SOFT power (Social sciences), CITIES & towns

المؤلفون: Grönroos, Christian¹ (AUTHOR) christian.gronroos@hanken.fi

المصدر: Journal of Services Marketing. 2024, Vol. 38 Issue 10, p32-43. 12p.

مصطلحات موضوعية: *MARKETING, *MARKETING strategy, *MARKETING models, *MARKET failure, PRODUCTIVE life span

المؤلفون: Išoraitė, Margarita¹ m.isoraite@vvf.viko.lt

المصدر: Journal of Entrepreneurship & Sustainability Issues. Dec2024, Vol. 12 Issue 2, p117-126. 10p.

مصطلحات موضوعية: *GUERRILLA marketing, *MARKETING strategy, *MARKETING, *MARKETING models, *SMALL business

المؤلفون: Li, Xiang¹ (AUTHOR) lixiang@mail.buct.edu.cn, Ge, Jingyun¹ (AUTHOR) fly1602@126.com

المصدر: Transport Policy. Jan2025, Vol. 160, p73-88. 16p.

مصطلحات موضوعية: *MARKETING strategy, *MARKET pricing, *MARKET prices, *PRICES, *RIDESHARING services, TRAVEL time (Traffic engineering), HAIL

المؤلفون: Shuang, Qi¹ (AUTHOR), Lu, Jintao^1,2 (AUTHOR), Wang, Sen³ (AUTHOR) 13581807178@163.com, Callari, Denise⁴ (AUTHOR), Cucari, Nicola⁴ (AUTHOR)

المصدر: Business Strategy & the Environment (John Wiley & Sons, Inc). Dec2024, Vol. 33 Issue 8, p9098-9115. 18p.

مصطلحات موضوعية: *MARKETING strategy, *ENVIRONMENTAL regulations, *GREEN marketing, *SOCIAL marketing, TRUST

المؤلفون: Light, Nicholas, Fernbach, Philip M.

المصدر: Journal of Marketing Research (JMR); Dec2024, Vol. 61 Issue 6, p1152-1170, 19p

مصطلحات موضوعية: CUSTOMER satisfaction, SIMPLICITY, MARKETING strategy, MENTAL representation, RISK perception, CONSUMER behavior

المؤلفون: ARCHPRU AKAKA, MELISSA¹ melissa.akaka@du.edu, JENSEN SCHAU, HOPE² hschau@arizona.edu

المصدر: Journal of Advertising Research. Jun2023, Vol. 63 Issue 2, p185-200. 16p.

مصطلحات موضوعية: *MARKETING strategy, *CUSTOMER relations, *QUALITATIVE research, *ADVERTISING executives, *CONSUMER behavior, *MARKETING

المؤلفون: Arabnarmi, Bita¹ (AUTHOR) b.arabnarmi@neyshabur.ac.ir, Kheybari, Siamak² (AUTHOR) s.kheybari@sheffield.ac.uk, Amiri Ali Akbar Khani, Soodabeh³ (AUTHOR) soodabeh.amiri1371@gmail.com, Ishizaka, Alessio⁴ (AUTHOR) b.arabnarmi@neyshabur.ac.ir

المصدر: Journal of Business & Industrial Marketing. 2024, Vol. 39 Issue 10, p2222-2238. 17p.

مصطلحات موضوعية: *MARKETING strategy, *MARKET share, *CONSUMERS, SPORTING goods

المؤلفون: Lampe, Hannes W.^1,2,3 (AUTHOR), Block, Jörn^4,5,6 (AUTHOR) block@uni-trier.de, Willeke, Tom⁴ (AUTHOR), Clauss, Thomas^6,7 (AUTHOR), Steinmetz, Holger⁴ (AUTHOR)

المصدر: Journal of Product Innovation Management. Nov2024, p1. 26p. 1 Illustration.

مصطلحات موضوعية: *MARKET leaders, *MARKETING strategy, *MARKET segmentation, *INNOVATIONS in business, *PATENTS, *TECHNOLOGICAL innovations