المؤلفون: Jensen, Bjarne, Harmsen, Hanne

المصدر: Jensen , B & Harmsen , H 2000 ' Kompetenceopbygning i tre succesfulde danske fødevarevirksomheder ' .

مصطلحات موضوعية: MAPP, Markedskrav, Virksomhedskompetence, Dansk fødevareindustri, Kompetence, Produktudvikling, Markedsovervågning, Kvalitetssystem, Kompetencetræ, Strategi, Projektledelse, Mærkevare, Kunderelationer

وصف الملف: application/pdf

الاتاحة: https://pure.au.dk/portal/da/publications/kompetenceopbygning-i-tre-succesfulde-danske-foedevarevirksomheder(9f690ea0-deb9-11db-8476-000ea68e967b).html
https://pure.au.dk/ws/files/50/0003024.pdf

المؤلفون: Brunsø, Karen, Andersen, Karina B., Grunert, Klaus G., Kjeldal, Sue-Ellen

المصدر: Brunsø , K , Andersen , K B , Grunert , K G & Kjeldal , S-E 2002 , ' A study on brand confusion in the milk sector ' , Paper presented at Marketing Communication Strategy: Marketing Communication Strategies in a Changing Global Environment , Hong Kong , 22/05/2002 - 24/05/2002 .

مصطلحات موضوعية: MAPP, Branding, Brand equity, Fødevaresektor, Økologisk mælk, Arla Foods, Minimælk, Forbrugeropfattelse, Mærkevare, Food sector, Organic milk, Consumer perception, Brand

Relation: https://pure.au.dk/portal/en/publications/36a6f1f0-1bb6-11db-9d04-000ea68e967b

الاتاحة: https://pure.au.dk/portal/en/publications/36a6f1f0-1bb6-11db-9d04-000ea68e967b

المؤلفون: Bredahl, Lone

المصدر: Bredahl , L 2002 , ' Cue utilisation and quality perception with regard to branded beef ' , Xth Food Choice Conference , Wageningen , Netherlands , 30/06/2002 - 03/07/2002 .

مصطلحات موضوعية: MAPP, Branding, Kvalitetsopfattelse, Mærkevare, Kød, Tilberedning af kød, Produktkendskab, Branded oksekød, Quality perception, Brand, Meat, Meat preparation, Product familiarity, Branded beef

الاتاحة: https://pure.au.dk/portal/da/publications/cue-utilisation-and-quality-perception-with-regard-to-branded-beef(c2c85350-1bc4-11db-9d04-000ea68e967b).html

المؤلفون: Andersen, Sophie Esmann

المصدر: Andersen , S E 2006 , ' Mærkekommunikation ' , XCOM: magasinet for kommunikation og sprog , s. 18-19 .

مصطلحات موضوعية: Mærkevare, Symbolværdi, Selv-identitet, Brand, Symbolic value, Self identity

Relation: https://pure.au.dk/portal/da/publications/maerkekommunikation(7505a9f0-7958-11db-b6d2-000ea68e967b).html

الاتاحة: https://pure.au.dk/portal/da/publications/maerkekommunikation(7505a9f0-7958-11db-b6d2-000ea68e967b).html

المؤلفون: Esbjerg, Lars

المصدر: Esbjerg , L 2003 , ' Mærkevareproducenter under pres ' , Plus Proces , nr. 2 , s. 24-26 .

مصطلحات موضوعية: Detailhandel, Mærkevare, Produktudvikling, Danmark, mærkevareproducent, fødevareproducent, Detailkæde, Markedsføringsadfærd, MAPP

Relation: https://pure.au.dk/portal/en/publications/884503d0-67ca-11da-a110-000ea68e967b

الاتاحة: https://pure.au.dk/portal/en/publications/884503d0-67ca-11da-a110-000ea68e967b

المؤلفون: Lone Bredahl

المصدر: Bredahl, L 2004, ' Cue utilisation and quality perception with regard to branded beef ', Food Quality and Preference, vol. 15, no. 1, pp. 65-75 .
Bredahl, L 2002, ' Cue utilisation and quality perception with regard to branded beef ', Wageningen, Netherlands, 30/06/2002-03/07/2002, .
University of Southern Denmark

مصطلحات موضوعية: Tilberedning af kød, Meat, media_common.quotation_subject, Food category, Meat preparation, Mærkevare, Kvalitetsopfattelse, Perception, Branded beef, Quality (business), Product (category theory), Marketing, Consumer behaviour, media_common, Nutrition and Dietetics, Quality perception, MAPP, Advertising, Kød, Branding, Product familiarity, Health quality, Produktkendskab, Branded oksekød, Meal preparation, ComputingMethodologies_GENERAL, Brand, Psychology, Food Science

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1189e21875d4da394161a3e270911e6b
https://pure.au.dk/portal/da/publications/cue-utilisation-and-quality-perception-with-regard-to-branded-beef(6bfe27c0-1bc4-11db-9d04-000ea68e967b).html

المؤلفون: Karen Brunsø, Andersen, Karina B., Klaus G Grunert, Sue-Ellen Kjeldal

المصدر: Brunsø, K, Andersen, K B, Grunert, K G & Kjeldal, S-E 2002, ' A study on brand confusion in the milk sector ' Paper presented at, Hong Kong, 22/05/2002-24/05/2002, .
Aarhus University

مصطلحات موضوعية: Brand equity, Mærkevare, Minimælk, Food sector, Organic milk, Consumer perception, MAPP, Forbrugeropfattelse, Økologisk mælk, Arla Foods, Brand, Branding, Fødevaresektor

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ece88db7e3bd2c7571a292ac51ca16cb
https://pure.au.dk/portal/da/publications/a-study-on-brand-confusion-in-the-milk-sector(36a6f1f0-1bb6-11db-9d04-000ea68e967b).html