المؤلفون: Graesch, Jan Philipp, Hensel-Börner, Susanne, Henseler, Jörg

المصدر: Industrial Management & Data Systems, 2020, Vol. 121, Issue 1, pp. 123-157.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IMDS-08-2020-0510

المؤلفون: Graesch, Jan Philipp, Hensel-Börner, Susanne, Henseler, Jörg

المساهمون: Information Management Research Center (MagIC) - NOVA Information Management School, NOVA Information Management School (NOVA IMS), RUN

مصطلحات موضوعية: Alignment, Chronological marketing evolution, Conceptual paper, Content analysis, Eras in digital marketing, Information technology, Levers of digital transformation, Marketing, Management Information Systems, Industrial relations, Computer Science Applications, Strategy and Management, Industrial and Manufacturing Engineering

وصف الملف: application/pdf

Relation: 0263-5577; PURE: 26536204

الاتاحة: http://hdl.handle.net/10362/107689

المؤلفون: Graesch, Jan Philipp, Hensel-Börner, Susanne, Henseler, Jörg

المساهمون: Information Management Research Center (MagIC) - NOVA Information Management School, NOVA Information Management School (NOVA IMS)

مصطلحات موضوعية: Marketing, Chronological marketing evolution, Strategy and Management, Industrial relations, Levers of digital transformation, Conceptual paper, Information technology, Eras in digital marketing, Content analysis, Industrial and Manufacturing Engineering, Alignment, Management Information Systems, Computer Science Applications

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______1437::6593170907ff8cf8262c3c41e85566a9
https://hdl.handle.net/10362/107689