نتائج البحث - "Lee, Crystal T."

1

Academic Journal

Meme marketing on social media: the role of informational cues of brand memes in shaping consumers' brand relationship

المؤلفون: Shen, Yung-Cheng, Lee, Crystal T., Lin, Wen-Ya

المصدر: Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 4, pp. 588-610.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JRIM-01-2023-0029

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2

Academic Journal

The AI humanness: how perceived personality builds trust and continuous usage intention

المؤلفون: Hsieh, Sara H., Lee, Crystal T.

المصدر: Journal of Product & Brand Management, 2024, Vol. 33, Issue 5, pp. 618-632.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2023-4797

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3

Academic Journal

Feeling psychologically close: examining the determinants of branded app engagement

المؤلفون: Hsieh, Sara H., Tseng, Timmy H., Lee, Crystal T.

المصدر: Journal of Product & Brand Management, 2022, Vol. 32, Issue 4, pp. 566-581.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-07-2021-3565

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4

Academic Journal

Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era

المؤلفون: Lee, Crystal T., Pan, Ling-Yen

المصدر: International Journal of Bank Marketing, 2022, Vol. 41, Issue 2, pp. 312-332.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJBM-03-2022-0130

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5

Academic Journal

Building bonds: an examination of relational bonding in continuous content contribution behaviors on metaverse-based non-fungible token platforms

المؤلفون: Lee, Crystal T., Li, Zimo, Shen, Yung-Cheng

المصدر: Internet Research ; volume 34, issue 6, page 2057-2095 ; ISSN 1066-2243

الاتاحة: http://dx.doi.org/10.1108/intr-11-2022-0883
https://www.emerald.com/insight/content/doi/10.1108/INTR-11-2022-0883/full/xml
https://www.emerald.com/insight/content/doi/10.1108/INTR-11-2022-0883/full/html

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6

Academic Journal

Resistance of facial recognition payment service: a mixed method approach

المؤلفون: Lee, Crystal T., Pan, Ling-Yen

المصدر: Journal of Services Marketing, 2022, Vol. 37, Issue 3, pp. 392-407.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JSM-01-2022-0035

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7

Academic Journal

Values that drive desire: examining determinants of mobile promotion satisfaction

المؤلفون: Hsieh, Sara H., Lee, Crystal T.

المصدر: International Journal of Retail & Distribution Management, 2022, Vol. 50, Issue 12, pp. 1458-1474.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJRDM-09-2021-0403

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8

Academic Journal

Capturing behavioural outcomes through branded applications: the perspective of the investment model

المؤلفون: Tseng, Timmy H., Hsieh, Sara H., Lee, Crystal T.

المصدر: Internet Research, 2021, Vol. 32, Issue 5, pp. 1532-1561.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/INTR-08-2020-0452

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9

Academic Journal

Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach

المؤلفون: Lee, Crystal T., Pan, Ling-Yen, Hsieh, Sara H.

المصدر: Internet Research, 2021, Vol. 32, Issue 4, pp. 1329-1356.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/INTR-01-2021-0030

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10

Academic Journal

Success factors driving consumer reuse intention of mobile shopping application channel

المؤلفون: Tseng, Timmy H., Lee, Crystal T., Huang, Hsiao-Ting, Yang, Wei Hao

المصدر: International Journal of Retail & Distribution Management, 2021, Vol. 50, Issue 1, pp. 76-99.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJRDM-08-2020-0309

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11

Academic Journal

Why people spread rumors on social media: developing and validating a multi-attribute model of online rumor dissemination

المؤلفون: Shen, Yung-Cheng, Lee, Crystal T., Pan, Ling-Yen, Lee, Chung-Yuan

المصدر: Online Information Review, 2021, Vol. 45, Issue 7, pp. 1227-1246.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/OIR-08-2020-0374

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12

Academic Journal

How gamified branded applications drive marketing effectiveness?

المؤلفون: Tseng, Timmy H., Hsieh, Sara H., Lee, Crystal T.

المصدر: Marketing Intelligence & Planning, 2021, Vol. 39, Issue 5, pp. 633-648.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/MIP-09-2020-0407

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13

Academic Journal

Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker

المؤلفون: Hsieh, Sara H., Lee, Crystal T.

المصدر: Journal of Research in Interactive Marketing, 2021, Vol. 15, Issue 2, pp. 267-294.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JRIM-11-2019-0179

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14

Academic Journal

Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation

المؤلفون: Hsieh, Sara H., Lee, Crystal T., Tseng, Timmy H.

المساهمون: Ministry of Science and Technology, Taiwan

المصدر: Information & Management ; volume 59, issue 1, page 103570 ; ISSN 0378-7206

الاتاحة: http://dx.doi.org/10.1016/j.im.2021.103570
https://api.elsevier.com/content/article/PII:S0378720621001440?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0378720621001440?httpAccept=text/plain

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15

Academic Journal

Engaging consumers in mobile instant messaging: the role of cute branded emoticons

المؤلفون: Lee, Crystal T., Hsieh, Sara H.

المصدر: Journal of Product & Brand Management, 2019, Vol. 28, Issue 7, pp. 849-863.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-08-2018-1997

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16

Academic Journal

The effects of non-fungible token platform affordances on customer loyalty: A Buyer–Creator duality perspective

المؤلفون: Lee, Crystal T., Shen, Yung-Cheng, Li, Zimo, Xie, Hong-Hao

المساهمون: Guangdong Shantou University, Ministry of Education, National Natural Science Foundation of China-Guangdong Joint Fund

المصدر: Computers in Human Behavior ; volume 151, page 108013 ; ISSN 0747-5632

الاتاحة: http://dx.doi.org/10.1016/j.chb.2023.108013
https://api.elsevier.com/content/article/PII:S0747563223003643?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0747563223003643?httpAccept=text/plain

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17

Conference

Branding and Brand Management: THE RISE OF SOCIAL MEDIA FAMILY INFLUENCERS: ARTIFICIAL NEURAL NETWORK APPROACH FOR PREDICTING SOCIAL MEDIA INFLUENCER CONTENT PERFORMANCE.

المؤلفون: Lee, Crystal T.¹ crystal.ty.lee@gmail.com, Ling-Yen Pan², Lanshun Yuan³, Meichen Liu¹

المصدر: AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p143-147. 5p.

مصطلحات موضوعية: *INFLUENCER marketing, *INTERNET marketing, *ARTIFICIAL neural networks, INTERNET celebrities, SOCIAL media

18

Academic Journal

Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach

المؤلفون: Lee, Crystal T., Pan, Ling-Yen, Hsieh, Sara H.

المصدر: Internet Research ; volume 32, issue 4, page 1329-1356 ; ISSN 1066-2243

الاتاحة: https://doi.org/10.1108/intr-01-2021-0030
https://www.emerald.com/insight/content/doi/10.1108/INTR-01-2021-0030/full/xml
https://www.emerald.com/insight/content/doi/10.1108/INTR-01-2021-0030/full/html

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19

Academic Journal

Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)

المؤلفون: Lee, Crystal T., Ho, Tzu-Ya, Xie, Hong-Hao

المصدر: Electronic Commerce Research and Applications ; volume 58, page 101248 ; ISSN 1567-4223

الاتاحة: http://dx.doi.org/10.1016/j.elerap.2023.101248
https://api.elsevier.com/content/article/PII:S1567422323000133?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S1567422323000133?httpAccept=text/plain

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20

Academic Journal

Non-Fungible Token (NFT) Ecosystems: A Two-Stage Structural Equation Modeling–Importance-Performance Matrix Approach for Understanding Continuous Intentions of NFT in Metaverse Platforms

المؤلفون: Lee, Crystal T., Li, Zimo, Shen, Yung-Cheng

المصدر: SSRN Electronic Journal ; ISSN 1556-5068

الاتاحة: http://dx.doi.org/10.2139/ssrn.4348746

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