يعرض 1 - 20 نتائج من 231 نتيجة بحث عن '"LGBTQ+ consumers"', وقت الاستعلام: 0.65s تنقيح النتائج
  1. 1
    Academic Journal
    Does Depicting Gay Couples in Ads Influence Behavioral Intentions? How Appeal for Ads with Gay Models Can Drive Intentions to Purchase and Recommend.

    المؤلفون: BOND, BRADLEY J.1 bond@sandiego.edu, FARRELL, JUSTINE RAPP1 jrapp@sandiego.edu

    المصدر: Journal of Advertising Research. Jun2020, Vol. 60 Issue 2, p208-221. 14p.

    مصطلحات موضوعية: *LGBTQ+ consumers, *ADVERTISING & psychology, GAY couples, LGBTQ+ models (Persons), INTENTION


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  2. 2
    Conference
    Social Justice, Purpose Driven Marketing and DEI: Beyond the Binary: An Exploration of Inclusive Marketing Strategies for Financial Institutions Serving LGBTQIA+ Consumers in India.

    المؤلفون: Sengupta, Subhojit1 ssengupta@imt.edu, Singh Mundi, Hardeep1

    المصدر: AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p621-622. 2p.

    مصطلحات موضوعية: *LGBTQ+ consumers, *FINANCIAL institutions, *MARKETING strategy, HETERONORMATIVITY

    مصطلحات جغرافية: INDIA


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  3. 3
    Academic Journal
    Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire.

    المؤلفون: Sands, Sean, Demsar, Vlad, Ferraro, Carla, Campbell, Colin, Cohen, Justin

    المصدر: Psychology & Marketing; Jun2024, Vol. 41 Issue 6, p1396-1413, 18p

    مصطلحات موضوعية: GENERATIVE artificial intelligence, MINORITIES in advertising, CONSUMER attitudes, TARGET marketing, LGBTQ+ consumers, CONSUMERS with disabilities, MODELS (Persons), GROUP identity


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  4. 4
    Conference
    INCLUSIVE DESIGN AND BRAND ALLYSHIP FOR STIGMATIZED CONSUMERS.

    المؤلفون: Rogova, Natalia

    المصدر: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1146-1149, 4p

    مصطلحات موضوعية: CONSUMER research, CONSUMER behavior, CONSUMER attitudes, CUSTOMER services, LGBTQ+ consumers


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  5. 5
    Academic Journal
    The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers.

    المؤلفون: Kates, Steven M.1 Steven.Kates@buseco.monash.edu.au

    المصدر: Journal of Consumer Research. Dec2002, Vol. 29 Issue 3, p383-399. 17p.

    مصطلحات موضوعية: *GAY consumers, *LGBTQ+ consumers, *CONSUMPTION (Economics), *CONSUMER behavior, *MARKETING research, *INTERVIEWING, *CONSUMER research, SUBCULTURES, SOCIAL groups, GROUP identity


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  6. 6
    Academic Journal
    Collecting Hidden Consumer Data Online: Research on Homosexuals.

    المؤلفون: Morhart, Felicitas1 felicitas.morhart@inisg.ch, Henkel, Sven1 sven.henkel@unisg.ch, Herzog, Walter2,3 walter.herzog@unisg.ch

    المصدر: Journal of Advertising Research. Jun2008, Vol. 48 Issue 2, p247-254. 8p. 1 Diagram.

    مصطلحات موضوعية: *LGBTQ+ consumers, *INTERNET marketing, *MARKETING, *CONSUMERS, DATA, SOCIAL desirability, HETEROGENEITY

    مصطلحات جغرافية: GERMANY


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  7. 7
    Academic Journal
    Finding Queer Life through Allies: The Geography and Intentions of Mainstream-Oriented, Ostensibly LGBTQ-Supportive Businesses in a Smaller Metropolitan Area of the U.S. South.

    المؤلفون: Whittemore, Andrew H.

    المصدر: Annals of the American Association of Geographers; 2022, Vol. 112 Issue 7, p1958-1973, 16p, 2 Charts, 1 Graph

    مصطلحات موضوعية: ALLIES (LGBTQ+ supporters), BUSINESS enterprises, CUSTOMER relations, LGBTQ+ signs & symbols, GEOGRAPHY, MARKETING, LGBTQ+ consumers

    مصطلحات جغرافية: SOUTHERN States


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  8. 8
    Academic Journal
    Chasing the Pink Dollar: A Study of Hospitality Related Business that Market to the LGBT Consumer; Who's Walking the Walk?

    المؤلفون: Arkana, John1

    المصدر: Academy of Business Research Journal. 2015, Vol. 2, p17-22. 6p.

    مصطلحات موضوعية: *LGBTQ+ consumers, *BRAND loyalty, *LGBTQ-friendly businesses, *INSTITUTIONAL advertising

    الشركة/الكيان: HUMAN Rights Campaign Foundation , PERNOD Richard SA , ABSOLUT Co. AB


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  9. 9
    Academic Journal
    Past, Present, and Future of Gay and Lesbian Consumer Research: Critical Review of the Quest for the Queer Dollar.

    المؤلفون: Ginder, Whitney1, Byun, Sang‐Eun1

    المصدر: Psychology & Marketing. Aug2015, Vol. 32 Issue 8, p821-841. 21p. 8 Charts.

    مصطلحات موضوعية: *LGBTQ+ consumers, *CONSUMPTION (Economics), *TARGET marketing, *MARKETING science, *ADVERTISING, *ECONOMIC history, ATTITUDES of LGBTQ+ people, HISTORY, LGBTQ+ people


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  10. 10
    Conference
    REPRESENTING THE RAINBOW, OR MORE OF THE SAME? A CONTENT ANALYSIS OF ADS FEATURED ON LOGO.

    المؤلفون: Phillips, Laurie M.1

    المصدر: American Academy of Advertising Conference Proceedings. 2011, p93-97. 5p.

    مصطلحات موضوعية: *ADVERTISING media planning, *LGBTQ+ consumers, *ADVERTISING, *MASS media

    الشركة/الكيان: SUMMITSOFT Corp.

    Full Text Finder

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  11. 11
    Academic Journal
    What Matters: Factors Influencing Gay Consumers' Evaluations of 'Gay-Friendly' Corporate Activities.

    المؤلفون: Oakenfull, Gillian W1

    المصدر: Journal of Public Policy & Marketing. Spring2013 Special Issue, Vol. 32, p79-89. 11p. 2 Charts.

    مصطلحات موضوعية: *LGBTQ+ consumers, *MARKET segmentation, *CORPORATIONS, MARKETPLACES, GAY identity


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  12. 12
    Academic Journal
    Seeking the holy grail through gay and lesbian consumers: An exploratory content analysis of ads with gay/lesbian-specific content.

    المؤلفون: Um, Nam-Hyun1 (AUTHOR) goldmund@mail.utexas.edu

    المصدر: Journal of Marketing Communications. Apr2012, Vol. 18 Issue 2, p133-149. 17p. 1 Color Photograph, 1 Diagram, 3 Charts.

    مصطلحات موضوعية: *LGBTQ+ consumers, *ADVERTISING, *COMMERCIAL products, *BUSINESS, HETEROSEXUALS


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  13. 13
    Academic Journal
    Apparel Consumption and Embodied Experiences of Gay Men and Transgender Women in India: Variety and Ambivalence, Fit Issues, LGBT-Fashion Brands, and Affordability.

    المؤلفون: Chauhan, Vishakha, Reddy-Best, Kelly L., Sagar, Mahim, Sharma, Arbuda, Lamba, Karan

    المصدر: Journal of Homosexuality; 2021, Vol. 68 Issue 9, p1444-1470, 27p, 1 Chart

    مصطلحات موضوعية: CLOTHING & dress, CONSUMPTION (Economics), CONSUMER behavior, LGBTQ+ consumers

    مصطلحات جغرافية: INDIA


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  14. 14
    Academic Journal
    SAVING CAKE FOR DESSERT: HOW HEARING THE LGBTQ TITLE VII CASES FIRST CAN INFORM LGBTQ PUBLIC ACCOMMODATION CASES.

    المؤلفون: Lavelle, Lydia E.

    المصدر: George Mason University Civil Rights Law Journal; Spring2020, Vol. 30 Issue 2, p123-151, 29p

    مصطلحات موضوعية: CIVIL Rights Act of 1964. Title VII, ANTI-discrimination laws, LABOR laws, PUBLIC accommodations discrimination laws, LGBTQ+ employment laws, LGBTQ+ consumers, CONSUMER law

    مصطلحات جغرافية: UNITED States

    الشركة/الكيان: UNITED States. Supreme Court


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  15. 15
    Academic Journal
    Consumer Response To Gay and Lesbian Imagery.

    المؤلفون: POUNDERS, KATHRYNN1 kate.pounders@austin.utexas.edu, MABRY-FLYNN, AMANDA2 amabry@illinois.edu

    المصدر: Journal of Advertising Research. Dec2016, Vol. 56 Issue 4, p426-440. 15p.

    مصطلحات موضوعية: *CONSUMER attitudes, *LGBTQ+ consumers, *PRODUCT management, *ADVERTISERS, LGBTQ+ people in mass media, CONSUMER behavior research, SEXUAL orientation


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  16. 16
    Academic Journal
    The Economics of Lesbian and Gay Families.

    المؤلفون: Black, Dan A1, Sanders, Seth G2, Taylor, Lowell J3

    المصدر: Journal of Economic Perspectives. Spring2007, Vol. 21 Issue 2, p53-70. 18p. 8 Charts.

    مصطلحات موضوعية: Gay families, LGBTQ+ studies, LGBTQ+ consumers, Gay people, Socioeconomics, Economics, LGBTQ+ people, Economic history

    مصطلحات جغرافية: United States

    People: Becker, Gary S. (Gary Stanley), 1930-2014

    PDF النص الكامل

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  17. 17
    Academic Journal
    Cultural Change in Acceptance of LGBT People: Lessons From Social Marketing.

    المؤلفون: Witeck, Bob1 bob@witeck.com

    المصدر: American Journal of Orthopsychiatry. Jan2014, Vol. 84 Issue 1, p19-22. 4p.

    مصطلحات موضوعية: *LGBTQ+ families, *LGBTQ+ consumers, *ADVERTISING & gay people

    الشركة/الكيان: J.C. Penney Co. Inc. JCP, GAP Inc. 048626915 GPS


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  18. 18
    Academic Journal
    UM OLHAR FUZZY SOBRE O COMPORTAMENTO DO CONSUMIDOR HOMOSSEXUAL MASCULINO.

    Alternate Title: A FUZZY LOOK AT THE BEHAVIOUR OF THE MALE GAY CONSUMER.

    المؤلفون: Altaf, Joyce Gonçalves1 jgaltaf@yahoo.com.br, Troccoli, Irene Raguenet2 irene.troccoli@estacio.br, Moré, Jesús Domech2 jesus.more@estacio.br

    المصدر: Brazilian Journal of Scientific Administration / Revista Brasileira de Administração Científica. jul-dez2012, Vol. 3 Issue 3, p40-55. 17p.

    مصطلحات موضوعية: *LGBTQ+ consumers, *CONSUMER behavior, *SELF-perception, *LUXURY goods industry, *FUZZY logic


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  19. 19
    Academic Journal
    Sexual Orientation as a Peripheral Cue in Advertising: Effects of Models' Sexual Orientation, Argument Strength, and Involvement on Responses to Magazine Ads.

    المؤلفون: Holz Ivory, Adrienne

    المصدر: Journal of Homosexuality; 2019, Vol. 66 Issue 1, p31-59, 29p, 2 Color Photographs, 4 Graphs

    مصطلحات موضوعية: SEXUAL orientation, MAGAZINE advertising, HETEROSEXUALS, ELABORATION likelihood model, ATTITUDES toward homosexuality, PERSUASION (Psychology), ARGUMENT, LGBTQ+ consumers


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  20. 20
    Conference
    Source Confusion Among Consumers: Identifying "Known Conservative" Versions of the Eveready Method.

    المؤلفون: DeRosia, Eric1 ederosia@byu.edu

    المصدر: AMA Marketing & Public Policy Academic Conference Proceedings. 6/1/2017, Vol. 27, p4-4. 1p.

    مصطلحات موضوعية: *LGBTQ+ consumers, *EMPIRICAL research, CONSERVATIVES


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