المؤلفون: Krugman, Dean M.¹ (AUTHOR)

المصدر: Journal of Advertising. Oct-Dec2022, Vol. 51 Issue 5, p643-649. 7p.

مصطلحات موضوعية: *BUSINESS enterprises, *GOVERNMENT policy, *PERIODICAL publishing, SCHOOL year, PUBLIC universities & colleges

المؤلفون: Hayes, Jameson L., Krugman, Dean M.

المصدر: Advertising Theory ; page 436-449 ; ISBN 9781351208314

الاتاحة: http://dx.doi.org/10.4324/9781351208314-26

المؤلفون: Fox, Richard J., Krugman, Dean M., Fletcher, James E., Fischer, Paul M.

المصدر: Journal of Advertising, 1998 Oct 01. 27(3), 57-68.

URL الوصول: https://www.jstor.org/stable/4189083

المؤلفون: Krugman, Dean M., Morrison, Margaret A., Sung, Yongjun

المصدر: Journal of Public Policy & Marketing, 2006 Oct 01. 25(2), 197-211.

URL الوصول: https://www.jstor.org/stable/30000694

المؤلفون: Krugman, Dean M., King, Karen Whitehill

المصدر: Journal of Public Policy & Marketing, 2000 Oct 01. 19(2), 183-188.

URL الوصول: https://www.jstor.org/stable/30000625

المؤلفون: McCreery, Stephen P., Krugman, Dean M.

المساهمون: James and Jean Culver Vision Discovery Institute, Georgia Regents University

المصدر: Journal of Broadcasting & Electronic Media ; volume 59, issue 4, page 620-639 ; ISSN 0883-8151 1550-6878

الاتاحة: http://dx.doi.org/10.1080/08838151.2015.1093483
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

المؤلفون: Krugman, Dean M., Johnson, Keith F.

المصدر: Journal of Broadcasting and Electronic Media. Spr 1991 35(2):213-232.

Peer Reviewed: Y

Page Count: 20

Descriptors: Behavior Patterns, Comparative Analysis, Films, Hypothesis Testing, Mail Surveys, Observation, Programing (Broadcast), Research Needs, Television Research, Television Viewing, Videotape Cassettes, Videotape Recorders

المؤلفون: Krugman, Dean M., Cameron, Glen T., White, Candace McKearney

المصدر: Journal of Advertising, 1995 Apr 01. 24(1), 1-12.

URL الوصول: https://www.jstor.org/stable/4188958

المؤلفون: Barban, Arnold M., Krugman, Dean M.

المصدر: Journal of Advertising, 1978 Oct 01. 7(4), 4-8.

URL الوصول: https://www.jstor.org/stable/4188209

المؤلفون: Krugman, Dean M.

المصدر: Journal of Advertising, 1985 Jan 01. 14(4), 21-27.

URL الوصول: https://www.jstor.org/stable/4188590

المؤلفون: Krugman, Dean M., Ferrell, O. C.

المصدر: Journal of Advertising, 1981 Jan 01. 10(1), 21-48.

URL الوصول: https://www.jstor.org/stable/4188338

المؤلفون: Smith, Sarah M., Krugman, Dean M.

المصدر: Journal of Broadcasting & Electronic Media ; volume 54, issue 2, page 248-264 ; ISSN 0883-8151 1550-6878

الاتاحة: http://dx.doi.org/10.1080/08838151003737956
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

المؤلفون: Smith, Sarah M., Krugman, Dean M.

المصدر: International Journal of Advertising ; volume 28, issue 2, page 231-255 ; ISSN 0265-0487 1759-3948

الاتاحة: http://dx.doi.org/10.2501/s0265048709200552
https://www.tandfonline.com/doi/pdf/10.2501/S0265048709200552

المؤلفون: Morrison, Margaret, Krugman, Dean M.

المصدر: Journal of Broadcasting & Electronic Media ; volume 45, issue 1, page 135-161 ; ISSN 0883-8151 1550-6878

الاتاحة: http://dx.doi.org/10.1207/s15506878jobem4501_9
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

المؤلفون: Pardun, Carol J., Krugman, Dean M.

المصدر: Journal of Broadcasting & Electronic Media ; volume 38, issue 2, page 145-162 ; ISSN 0883-8151 1550-6878

الاتاحة: http://dx.doi.org/10.1080/08838159409364253
https://www.tandfonline.com/doi/pdf/10.1080/08838159409364253

المؤلفون: Krugman, Dean M.¹, Barban, Arnold M.^2,3

المصدر: Journal of Advertising. Fall78, Vol. 7 Issue 4, p4-8. 5p.

مصطلحات موضوعية: *CABLE television advertising, *CABLE television, *GROWTH rate, *ADVERTISING, *SUBSCRIPTION television, CABLE television networks, ACCESS to cable television, CABLE television laws, HISTORY

مصطلحات جغرافية: UNITED States

الشركة/الكيان: UNITED States. Federal Communications Commission

المؤلفون: Krugman, Dean M.¹, Fox, Richard J.², Fletcher, James E.³, Fischer, Paul M.⁴, Rojas, Tina H.⁵

المصدر: Journal of Advertising Research. Nov/Dec94, Vol. 34 Issue 6, p39-52. 14p. 6 Black and White Photographs, 4 Charts.

مصطلحات موضوعية: *READERSHIP surveys, *ADVERTISING, *INDUSTRIAL publicity, CIGARETTES, LITERACY, TEENAGERS

المؤلفون: Krugman, Dean M., Rust, Roland T.

المصدر: Journal of Advertising Research. Jan/Feb93, Vol. 33 Issue 1, p67-73. 7p. 2 Black and White Photographs, 5 Charts, 2 Graphs.

مصطلحات موضوعية: *TELEVISION broadcasting, *MARKETING

مصطلحات جغرافية: UNITED States

المؤلفون: Krugman, Dean M.¹, Rust, Roland T.²

المصدر: Journal of Advertising Research. Oct/Nov87, Vol. 27 Issue 5, p9-13. 5p.

مصطلحات موضوعية: *CABLE television, *SUBSCRIPTION television, *TELEVISION advertising, *BROADCAST advertising, *MARKET penetration, *ADVERTISING revenue, REVENUE, TELEVISION viewers

مصطلحات جغرافية: UNITED States

المؤلفون: Krugman, Dean M., Eckrich, Donald

المصدر: Journal of Advertising Research. Aug/Sep82, Vol. 22 Issue 4, p23-29. 7p.

مصطلحات موضوعية: *ADVERTISING, *CABLE television, *TELEVISION advertising