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1Academic Journal
المؤلفون: Heller, J., Mahr, D., de Ruyter, K., Schaap, E., Hilken, T., Keeling, D.I., Chylinski, M., Flavi, C., Jung, T.M.Y., Rauschnabel, P.A.
المصدر: Heller , J , Mahr , D , de Ruyter , K , Schaap , E , Hilken , T , Keeling , D I , Chylinski , M , Flavi , C , Jung , T M Y & Rauschnabel , P A 2023 , ' An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead ' , Computers in Human Behavior , vol. 143 , 107697 . https://doi.org/10.1016/j.chb.2023.107697
مصطلحات موضوعية: Augmented reality, Co-authorship networks, Topic modeling, POKEMON GO, FRAMEWORK, IMPACT, COLLABORATION, TECHNOLOGIES, BENEFITS, ADOPTION, SYSTEM
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2Academic Journal
المؤلفون: Hilken, T., Heller, J., Keeling, D.I., Chylinski, M., Mahr, D., de Ruyter, K.
المصدر: Hilken , T , Heller , J , Keeling , D I , Chylinski , M , Mahr , D & de Ruyter , K 2022 , ' Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence ' , Journal of Interactive Marketing , vol. 57 , no. 2 , pp. 356-375 . https://doi.org/10.1177/10949968221083555
مصطلحات موضوعية: augmented reality, mental imagery, imagination gaps, purchase funnel, product bundles, MENTAL-IMAGERY, CONSUMER RESPONSES, HOLISTIC THINKING, PRODUCT, IMPACT, EXPERIENCE, YOURSELF, SERVICE, THOUGHT, ME
وصف الملف: application/pdf
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3Academic Journal
المؤلفون: Hilken, T., Keeling, D.I., Chylinski, M., Ruyter, K., Papez, M.G., Heller, J., Mahr, D., Alimamy, S.
المصدر: Hilken , T , Keeling , D I , Chylinski , M , Ruyter , K , Papez , M G , Heller , J , Mahr , D & Alimamy , S 2022 , ' Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies ' , Psychology & Marketing , vol. 39 , no. 8 , pp. 1660-1671 . https://doi.org/10.1002/mar.21678
مصطلحات موضوعية: augmented reality, cocreation, customer experience, sustainability, virtual reality, well-being, VIRTUAL-REALITY, INFORMATION ACCELERATION, LESSONS, TOURISM, IMPACT, VR
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4Academic Journal
المؤلفون: Hilken, T., Chylinski, M., de Ruyter, K., Heller, J., Keeling, D.I.
المصدر: Hilken , T , Chylinski , M , de Ruyter , K , Heller , J & Keeling , D I 2022 , ' Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality ' , Journal of Service Management , vol. 33 , no. 4/5 , pp. 657-674 . https://doi.org/10.1108/JOSM-11-2021-0439
مصطلحات موضوعية: Service communication, Augmented reality, Virtual reality, Neuro-enhanced reality, Neuromarketing, CO-CREATION, TECHNOLOGY, STIMULATION, EXPERIENCE, FRAMEWORK, ATTITUDES, FRONTLINE, PRODUCTS, IMPACT, RISE
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5Academic Journal
المؤلفون: Hilken, T., Chylinski, M., Keeling, D.I., Heller, J., de Ruyter, K., Mahr, D.
المصدر: Hilken , T , Chylinski , M , Keeling , D I , Heller , J , de Ruyter , K & Mahr , D 2022 , ' How to strategically choose or combine augmented and virtual reality for improved online experiential retailing ' , Psychology & Marketing , vol. 39 , no. 3 , pp. 495-507 . https://doi.org/10.1002/mar.21600
مصطلحات موضوعية: augmented reality, experiential retail, mental imagery, online retailing, retail strategy, virtual reality, CONSUMPTION IMAGERY, IMPACT, ATMOSPHERICS, PRODUCT, SERVICE, JOURNEY, PURCHASE, IMAGINE, ROLES
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6Academic Journal
المؤلفون: Jessen, Alexander, Hilken, Tim, Chylinski, Mathew, Mahr, Dominik, Heller, Jonas, Keeling, D.I., de Ruyter, Ko
المصدر: Jessen , A , Hilken , T , Chylinski , M , Mahr , D , Heller , J , Keeling , D I & de Ruyter , K 2020 , ' The playground effect: How augmented reality drives creative customer engagement ' , Journal of Business Research , vol. 116 , pp. 85-98 . https://doi.org/10.1016/j.jbusres.2020.05.002
مصطلحات موضوعية: Augmented Reality, Customer creativity, Customer engagement, Purchase journey, Regulatory mode, MENTAL-IMAGERY, LOCOMOTION, CULTURAL-DIFFERENCES, IMPACT, SATISFACTION, CONSUMER, SEEKING, LINK, TECHNOLOGY
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7Academic Journal
المؤلفون: Hensen, N.J.B., Keeling, D.I., de Ruyter, J.C., Wetzels, M.G.M., de Jong, A.
المصدر: Hensen , N J B , Keeling , D I , de Ruyter , J C , Wetzels , M G M & de Jong , A 2016 , ' Making SENS: exploring the antecedents and impact of store environmental stewardship climate ' , Journal of the Academy of Marketing Science , vol. 44 , no. 4 , pp. 497-515 . https://doi.org/10.1007/s11747-015-0446-5
مصطلحات موضوعية: environmental stewardship, responsibility, articulation, sustainability, store climate, green products, MEDIATION, BEHAVIOR, GREEN, TRANSFORMATIONAL LEADERSHIP, DECISION-MAKING, MODELS, PRODUCT, ECO-INNOVATIONS, DIFFUSION, CONSUMPTION
وصف الملف: application/pdf
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8Academic Journal
المؤلفون: Blazevic, V., Wiertz, C., Cotte, J., Ruyter, K. de, Keeling, D.I.
المصدر: Journal of Interactive Marketing, 28, 2, pp. 87-100
مصطلحات موضوعية: Responsible Organization
Relation: https://repository.ubn.ru.nl//bitstream/handle/2066/121514/121514.pdf; http://hdl.handle.net/2066/121514
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9Academic Journal
المؤلفون: Weinberg, B., de Ruyter, J.C., Dellarocas, C., Buck, M., Keeling, D.I.
المصدر: Weinberg , B , de Ruyter , J C , Dellarocas , C , Buck , M & Keeling , D I 2013 , ' Destination social business: Exploring the organizations' journey with social media, collaborative community and expressive individuality ' , Journal of Interactive Marketing , vol. 27 , no. 4 , pp. 229-310 . https://doi.org/10.1016/j.intmar.2013.09.006
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10Academic Journal
المؤلفون: Keeling, D.I., Daryanto, A., de Ruyter, J.C., Wetzels, M.G.M.
المصدر: Keeling , D I , Daryanto , A , de Ruyter , J C & Wetzels , M G M 2013 , ' Take it or leave it: Using regulatory fit theory to understand reward redemption in channel reward ' , Industrial Marketing Management , vol. 42 , no. 8 , pp. 1345-1356 . https://doi.org/10.1016/j.indmarman.2013.07.005
مصطلحات موضوعية: Regulatory fit, Regulatory focus, Feeling right, Cognitive engagement, Loyalty programs, DECISION-MAKING, FOCUS THEORY, PREVENTION, PROMOTION, PERFORMANCE, LOYALTY, UNCERTAINTY, INFORMATION, PERSONALITY, PERSPECTIVE