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1Academic Journal
المؤلفون: KOUCHIH Abdelouahid, BENKIRANE Hind
المصدر: African Scientific Journal, Vol 03(N°23), (2024-04-18)
مصطلحات موضوعية: definition, private label, free products, national brand, the four generations of private labels, African Scientific Journal
Relation: https://doi.org/10.5281/zenodo.10992691; https://doi.org/10.5281/zenodo.10992692; oai:zenodo.org:10992692
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2Academic Journal
المؤلفون: KOUCHIH, Abdelouahid, BENKIRANE, Hind
مصطلحات موضوعية: Grande distribution alimentaire, marques de distributeur, dimensions de la perception, attitude
Relation: https://doi.org/10.5281/zenodo.10071644; https://doi.org/10.5281/zenodo.10071645; oai:zenodo.org:10071645
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3Academic Journal
المؤلفون: MEDDAOUI , Maryame, KOUCHIH, Abdelouahid
المصدر: African Scientific Journal; Vol. 3 No. 16 (2023); 498 ; African Scientific Journal; Vol. 3 No 16 (2023); 498 ; 2658-9311
مصطلحات موضوعية: Business marketing, political marketing, political positioning, segmentation, political marketing mix, Marketing commercial, marketing politique, positionnement politique, mix marketing politique
وصف الملف: application/pdf
Relation: https://www.afrsj.com/index.php/AfricanScientificJournal/article/view/350/333; https://www.afrsj.com/index.php/AfricanScientificJournal/article/view/350
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4Academic Journal
المؤلفون: Kouchih, Abdelouahid
مصطلحات موضوعية: Consumérisme, protection du consommateur, marketing, satisfaction des besoins, partenariat
Relation: https://doi.org/10.5281/zenodo.4096292; https://doi.org/10.5281/zenodo.4096293; oai:zenodo.org:4096293
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5Academic Journal
المؤلفون: KOUCHIH, Abdelouahid, LYOUSSI, Doha
المصدر: Journal of Information Systems Management and Innovation ; Vol. 6 No. 2 (2022) ; Revue Management des Systèmes d’Information et Innovation; Vol. 6 No. 2 (2022) ; 2509-0933
مصطلحات موضوعية: Innovation collaborative, plateforme participative, digitalisation, banque, analyse comparative