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1Academic Journal
المؤلفون: Nagyová, Ludmila1, Horská, Elena2, Kádeková, Zdenka3
المصدر: Delhi Business Review 12(1):85-100. 2011
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2Academic Journal
المؤلفون: Récky, Roman, Kádeková, Zdenka, Tkáč, Filip, Košičiarová, Ingrida
المصدر: Potravinárstvo; Vol 17 (2023): Potravinarstvo Slovak Journal of Food Sciences; 664-676 ; Potravinarstvo Slovak Journal of Food Sciences; Vol. 17 (2023): Potravinarstvo Slovak Journal of Food Sciences; 664-676 ; 1337-0960
مصطلحات موضوعية: consumer behaviour, food, crisis situation, rationality and irrationality, preferences
وصف الملف: application/pdf; text/xml
Relation: https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1901/2260; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1901/2267; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1901
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3Academic Journal
المؤلفون: OSÚCHOVÁ, Kristína, LEŠUNDÁKOVÁ, Jana, KÁDEKOVÁ, Zdenka, KOŠIČIAROVÁ, Ingrida, MATEÁŠIKOVÁ, Adriana
المصدر: Communication Today; Nov2024, Vol. 15 Issue 2, p186-199, 14p
مصطلحات موضوعية: CONSUMER behavior, MARKETING, COMMUNICATION in marketing, GENERATION X consumers, CONSCIOUSNESS raising, CONSUMER preferences
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4Academic Journal
المصدر: Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development; 2024, Vol. 24 Issue 4, p733-744, 12p
مصطلحات موضوعية: CONSUMER behavior, EVIDENCE gaps, PERCEPTION (Philosophy), PRINCIPAL components analysis, CONSUMPTION (Economics)
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5Academic Journal
المؤلفون: Berčík, Jakub, Virágh, Roderik, Kádeková, Zdenka, Budovcová, Martina
المصدر: Potravinárstvo; Vol 16 (2022): Potravinarstvo Slovak Journal of Food Sciences; 187-205 ; Potravinarstvo Slovak Journal of Food Sciences; Vol. 16 (2022): Potravinarstvo Slovak Journal of Food Sciences; 187-205 ; 1337-0960
مصطلحات موضوعية: aromachology, aroma marketing, consumer behaviour, smell, marketing tool
وصف الملف: application/pdf; text/xml
Relation: https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1742/2068; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1742/2072; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1742
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6Academic Journal
المؤلفون: Košičiarová, Ingrida, Kádeková, Zdenka, Šedík, Peter, Smutka, Ĺuboš
المصدر: Frontiers in Sustainable Food Systems ; volume 6 ; ISSN 2571-581X
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7Academic Journal
المؤلفون: Igarová, Kristína, Kádeková, Zdenka, Košičiarová, Ingrida, Džupina, Milan, Dvořák, Marek, Smutka, Luboš
المصدر: Foods; Jul2023, Vol. 12 Issue 14, p2770, 16p
مصطلحات موضوعية: SOCIAL responsibility of business, FOOD marketing, CONSUMER behavior, MARKETING, CONSUMERS
الشركة/الكيان: EUROPEAN Union
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8Academic Journal
المؤلفون: Kubicová, Ľubica, Predanocyová, Kristína, Kádeková, Zdenka, Košičiarová, Ingrida, Dvořák, Marek
Relation: https://ageconsearch.umn.edu/record/320307/files/Comparison%20of%20Situation%20in%20the%20Slovak%20and%20Czech%20Market%20of%20Milk%20and%20Dairy%20Products.pdf; http://ageconsearch.umn.edu/record/320307
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9Academic JournalČeské a slovenské cukrovarnické společnosti v procesu transformace evropského trhu s cukrem. (Czech)
Alternate Title: CZECH AND SLOVAK SUGAR COMPANIES IN EUROPEAN SUGAR MARKET PROCESS OF TRANSFORMATION. (English)
المؤلفون: Dvořák, Marek, Smutka, Luboš, Pulkrábek, Josef, Moravčíková, Elena, Viquillón, Pablo Muñoz, Gregáňová, Radomíra Hornyák, Kádeková, Zdenka
المصدر: Listy Cukrovarnicke a Reparske; May/Jun2023, Vol. 139 Issue 5/6, p208-214, 7p
مصطلحات موضوعية: CONSUMERS, SUGAR, SUGAR factories, BANKRUPTCY, PAYMENT
مصطلحات جغرافية: SLOVAKIA, CZECH Republic
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10Book
المؤلفون: Holienčinová, Mária, Kádeková, Zdenka, Holota, Tomáš, Nagyová, Ľudmila
المصدر: Mobility Internet of Things 2018 ; EAI/Springer Innovations in Communication and Computing ; page 137-152 ; ISSN 2522-8595 2522-8609 ; ISBN 9783030309107 9783030309114
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11Academic Journal
المؤلفون: IGAROVÁ, Kristína, KÁDEKOVÁ, Zdenka, KOŠIČIAROVÁ, Ingrida
المصدر: Communication Today; Nov2022, Vol. 13 Issue 2, p166-177, 12p
مصطلحات موضوعية: CONSUMER behavior, SOCIAL media, ONLINE social networks, INTERNET marketing, CONSUMER attitudes
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12Academic Journal
المؤلفون: Košičiarová, Ingrida, Kádeková, Zdenka, Kubicová, Ľubica, Predanocyová, Kristína, Rybanská, Jana, Džupina, Milan, Bulanda, Ivana
المصدر: Potravinárstvo; Vol 14 (2020): Potravinarstvo Slovak Journal of Food Sciences; 402-411 ; Potravinarstvo Slovak Journal of Food Sciences; Vol. 14 (2020): Potravinarstvo Slovak Journal of Food Sciences; 402-411 ; 1337-0960
مصطلحات موضوعية: private label, traditional brand, marketing, marketing communication, packaging, consumer, blind test, eco, manag
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13Academic Journal
المؤلفون: Berčík, Jakub, Virágh, Roderik, Kádeková, Zdenka, Duchoňová, Tatiana
المصدر: Potravinárstvo; Vol 14 (2020): Potravinarstvo Slovak Journal of Food Sciences; 1161-1175 ; Potravinarstvo Slovak Journal of Food Sciences; Vol. 14 (2020): Potravinarstvo Slovak Journal of Food Sciences; 1161-1175 ; 1337-0960
مصطلحات موضوعية: aroma, aroma marketing, marketing communication, Môj obchod, sensory marketing
وصف الملف: application/pdf; text/xml
Relation: https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1475/1655; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1475/1661; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1475/1662; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1475
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14Academic Journal
المصدر: Potravinárstvo; Vol 14 (2020): Potravinarstvo Slovak Journal of Food Sciences; 798-806 ; Potravinarstvo Slovak Journal of Food Sciences; Vol. 14 (2020): Potravinarstvo Slovak Journal of Food Sciences; 798-806 ; 1337-0960
مصطلحات موضوعية: private labels, millennials, milk and milk products, blind test
وصف الملف: application/pdf; text/xml
Relation: https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1404/1536; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1404/1495; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1404/1535; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1404
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15Academic Journal
المصدر: Potravinárstvo; Vol 14 (2020): Potravinarstvo Slovak Journal of Food Sciences; 24-32 ; Potravinarstvo Slovak Journal of Food Sciences; Vol. 14 (2020): Potravinarstvo Slovak Journal of Food Sciences; 24-32 ; 1337-0960
مصطلحات موضوعية: bakery product, consumer, factor, purchase
وصف الملف: application/pdf; application/xml
Relation: https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1240/1223; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1240/1233; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1240/1234; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1240
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16Academic Journal
المؤلفون: Holienčinová, Mária, Kádeková, Zdenka, Holota, Tomáš, Nagyová, Ľudmila
المصدر: Mobile Networks and Applications ; volume 25, issue 3, page 868-875 ; ISSN 1383-469X 1572-8153
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17Conference
المؤلفون: Kádeková, Zdenka1 zdenka.kadekova@uniag.sk, Košičiarová, Ingrida1 ingrida.kosiciarova@uniag.sk, Tkáč, Filip1 filip.tkac@uniag.sk, Rybanská, Jana2 jana.rybanska@uniag.sk
المصدر: Marketing Identity. 2021, p295-302. 8p.
مصطلحات موضوعية: *SOCIAL responsibility of business, *ENVIRONMENTAL protection, *WEBSITES, FOOD marketing, FOOD waste
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18Academic Journal
Alternate Title: Slovak Sugar Factories in European Sugar Market Transformation Process. (English)
المصدر: Listy Cukrovarnicke a Reparske; Dec2021, Issue 12, p426-431, 6p
مصطلحات موضوعية: SUGAR factories, MORALE, SUGAR, BANKRUPTCY, PROBABILITY theory
مصطلحات جغرافية: SLOVAKIA
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19Academic Journal
المؤلفون: Kubicová, Ľubica, Predanocyová, Kristína, Kádeková, Zdenka, Košičiarová, Ingrida, Dvořák, Marek
المصدر: Agris On-Line Papers in Economics & Informatics; Dec2021, Vol. 13 Issue 4, p71-84, 14p
مصطلحات موضوعية: DAIRY product marketing, CURD (Dairy product), DAIRY products, MILK, MILK consumption, MILK yield
مصطلحات جغرافية: CZECH Republic, SLOVAKIA
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20Academic Journal
المؤلفون: Kádeková, Zdenka, Košičiarová, Ingrida, Kubicová, Ľubica, Holotová, Mária, Predanocyová, Kristína
المصدر: Potravinárstvo; Vol 13 No 1 (2019): Potravinarstvo Slovak Journal of Food Sciences; 1034-1039 ; Potravinarstvo Slovak Journal of Food Sciences; Vol. 13 No. 1 (2019): Potravinarstvo Slovak Journal of Food Sciences; 1034-1039 ; 1337-0960
وصف الملف: application/pdf; application/xml
Relation: https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1216/1176; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1216/1211; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1216/1212; https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1216