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1Academic Journal
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2Academic Journal
المؤلفون: Jun Hyun (Joseph) Ryoo1 jryoo.phd@ivey.ca, Xin (Shane) Wang2 xwang@ivey.ca, Shijie Lu3 slu@bauer.uh.edu
المصدر: Journal of Marketing. Mar2021, Vol. 85 Issue 2, p70-88. 19p. 1 Color Photograph, 2 Diagrams, 8 Charts, 1 Graph.
مصطلحات موضوعية: *FILM box office revenue, *USER-generated content, FILM reviewing, WORD-of-mouth communication, MACHINE learning
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3
المؤلفون: Jun Hyun Joseph Ryoo, Praveen K. Kopalle, Xin Shane Wang, Neil Bendle
المصدر: Journal of Retailing. 97:658-675
مصطلحات موضوعية: Marketing, Process (engineering), Computer science, business.industry, Context (language use), Machine learning, computer.software_genre, Field (computer science), Variable (computer science), Analytics, Key (cryptography), Artificial intelligence, Metric (unit), business, Marketing research, computer
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4
المؤلفون: Jun Hyun (Joseph) Ryoo, Jiaxiu He, David J. Curry, Xin Wang
المصدر: Journal of Marketing. 86:155-175
مصطلحات موضوعية: Marketing, Product design, Computer science, business.industry, 05 social sciences, Technical specifications, 0502 economics and business, Embedding, 050211 marketing, Word2vec, Product (category theory), 050207 economics, Business and International Management, Software engineering, business
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5
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6Academic Journal
المؤلفون: Abhishek Borah, Xin (Shane) Wang, Jun Hyun (Joseph) Ryoo