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1Academic Journal
المؤلفون: Rifon, Nora J., Jiang, Mengtian, Wu, Shuang
المصدر: Journal of Product & Brand Management, 2022, Vol. 32, Issue 4, pp. 517-529.
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2Academic Journal
المؤلفون: Yang, Jing, Jiang, Mengtian
المصدر: Journal of Research in Interactive Marketing, 2021, Vol. 15, Issue 4, pp. 685-708.
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3Academic Journal
المؤلفون: Zhang, Weilu1 (AUTHOR) weiluzhang@uky.edu, Jiang, Mengtian1 (AUTHOR), Kim, Hanyoung1 (AUTHOR)
المصدر: Journal of Interactive Advertising. 2024, Vol. 24 Issue 4, p382-400. 19p.
مصطلحات موضوعية: *ARTIFICIAL intelligence, SOCIAL processes, RACE, SOCIAL influence, GROUP identity
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4Academic Journal
المؤلفون: Jiang, Mengtian, Wang, Shan, Xu, Pan, Shang, Tiantian, Jiang, Yuru, Liu, Yuqi, Yue, Xigui
المساهمون: Department of Science and Technology of Shandong Province
المصدر: ACS Applied Nano Materials ; volume 7, issue 14, page 16488-16497 ; ISSN 2574-0970 2574-0970
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5Book
المؤلفون: Alhabash, Saleem, Jiang, Mengtian, Brooks, Brandon, Rifon, Nora J., LaRose, Robert, Cotten, Shelia R.
المصدر: Communication and Information Technologies Annual
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6Academic Journal
المؤلفون: Jiang, Mengtian1 (AUTHOR) mengtian.jiang@uky.edu, Dodoo, Naa Amponsah2 (AUTHOR)
المصدر: Journal of Advertising. Jun-Jul2021, Vol. 50 Issue 3, p271-279. 9p.
مصطلحات موضوعية: *COVID-19, *BRANDING (Marketing), *COVID-19 pandemic, *SELF-evaluation, FRAMES (Social sciences), MEDICAL masks, COMMUNITIES of practice
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7Book
المؤلفون: Yang, Jing, Kennedy-Foglio, Lana, Jiang, Mengtian, Joo, Eunsin
المصدر: European Advertising Academy ; Advances in Advertising Research (Vol. XII) ; page 301-320 ; ISSN 2626-0328 2626-0336 ; ISBN 9783658404284 9783658404291
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8Academic Journal
المؤلفون: Mihara, Tomoyuki, Nozaki, Kosuke, Kowaka, Yasuyuki, Jiang, Mengtian, Yamashita, Kimihiro, Miura, Hiroyuki, Ohara, Satoshi
المصدر: Nanomaterials (2079-4991); Jan2024, Vol. 14 Issue 2, p171, 11p
مصطلحات موضوعية: NANOSTRUCTURED materials, PHOTOCATALYSIS, SURFACE charges, CRYSTAL morphology, METHYLENE blue
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9Academic Journal
المؤلفون: Wan, Anan, Jiang, Mengtian (Montina)
المساهمون: European Academy of Advertising
المصدر: Journal of Current Issues & Research in Advertising ; volume 44, issue 3, page 332-372 ; ISSN 1064-1734 2164-7313
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10Academic Journal
المؤلفون: Shang, Tiantian, Xu, Pan, Wang, Shan, Ge, Shuyuan, Jiang, Mengtian, Yue, Xigui
المساهمون: Jilin Provincial Science and Technology Department
المصدر: Colloids and Surfaces A: Physicochemical and Engineering Aspects ; volume 676, page 132218 ; ISSN 0927-7757
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11Academic Journal
المؤلفون: He, Hongru, Xu, Pan, Shang, Tiantian, Wang, Shan, Jiang, Mengtian, Yue, Xigui
المصدر: Synthetic Metals ; volume 293, page 117296 ; ISSN 0379-6779
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12Academic Journal
المؤلفون: Wang, Shan, Gong, Hongyu, Ashfaq, M. Zeeshan, Qi, Desheng, Xu, Pan, Wu, Shuoqi, Meng, Lingcheng, Shang, Tiantian, Jiang, Mengtian, Yue, Xigui
المصدر: Composites Communications ; volume 39, page 101547 ; ISSN 2452-2139
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13Academic Journal
المؤلفون: Jiang, Mengtian, McKay, Brigitte A., Richards, Jef I., Snyder, Wally
المساهمون: The College of Communication Arts & Sciences and the Graduate School of Michigan State University
المصدر: Journal of Interactive Advertising ; volume 17, issue 2, page 92-108 ; ISSN 1525-2019
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14Academic Journal
المؤلفون: Jiang, Mengtian, Rifon, Nora J., Cotten, Shelia R., Alhabash, Saleem, Tsai, Hsin-Yi Sandy, Shillair, Ruth, LaRose, Robert
المساهمون: National Science Foundation of United States
المصدر: Educational Gerontology ; volume 48, issue 3, page 114-131 ; ISSN 0360-1277 1521-0472
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15Academic Journal
المؤلفون: Jiang, Mengtian, Yang, Jing, Joo, Eunsin, Kim, Taeyoung
المصدر: Journal of Interactive Advertising ; volume 22, issue 2, page 178-186 ; ISSN 1525-2019
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16Academic Journal
المؤلفون: Yang, Jing, Jiang, Mengtian (Montina), Kim, Taeyoung
المصدر: Journal of Promotion Management ; volume 29, issue 2, page 259-279 ; ISSN 1049-6491 1540-7594
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17Academic Journal
المؤلفون: Jiang, Mengtian, Tsai, Hsin-yi Sandy, Cotten, Shelia R., Rifon, Nora J., LaRose, Robert, Alhabash, Saleem
المساهمون: National Science Foundation
المصدر: Educational Gerontology ; volume 42, issue 9, page 621-634 ; ISSN 0360-1277 1521-0472
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18Academic Journal
المؤلفون: Tsai, Hsin-yi Sandy, Jiang, Mengtian, Alhabash, Saleem, LaRose, Robert, Rifon, Nora J., Cotten, Shelia R.
المساهمون: National Science Foundation
المصدر: Computers & Security ; volume 59, page 138-150 ; ISSN 0167-4048
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19Academic Journal
المؤلفون: Yang, Jing, Jiang, Mengtian, Kim, Taeyoung
المصدر: Journal of Promotion Management; Feb2023, Vol. 29 Issue 2, p259-279, 21p, 1 Color Photograph, 1 Black and White Photograph, 2 Diagrams, 2 Charts
مصطلحات موضوعية: CONSUMER behavior, AWARENESS advertising, CONSUMER attitudes, PERCEIVED quality, COVID-19, CONSUMER psychology
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20Academic Journal
المؤلفون: Zhang, Pei, Jiang, Mengtian, Shen, Ye
المصدر: Travel and Tourism Research Association: Advancing Tourism Research Globally
وصف الملف: application/pdf
Relation: https://scholarworks.umass.edu/ttra/2021/research_papers/78; https://scholarworks.umass.edu/context/ttra/article/2580/viewcontent/auto_convert.pdf