المؤلفون: Jacques Digout, Marwan Azouri, Jean-Marc Decaudin, Stephane Rochard

المصدر: Arab Economic and Business Journal, Vol 8, Iss 1, Pp 6-15 (2013)

مصطلحات موضوعية: Web 2.0, Internet users, Crowdsourcing, Marketing network, plateform, crowd, Open Source, User Innovation, Open Innovation, Dellideastorm, Quirky, MyStarbucksIdea, Jeff Howe, Economic theory. Demography, HB1-3840

وصف الملف: electronic resource

Relation: http://www.sciencedirect.com/science/article/pii/S2214462513000030; https://doaj.org/toc/2214-4625

URL الوصول: https://doaj.org/article/bab7551e32594f6da89c70fd16786d72

المؤلفون: Jean-Marc Decaudin, George Skourtis, Elif Karaosmanoglu, Ioannis Assiouras

المساهمون: Toulouse School of Management Research (TSM), Centre National de la Recherche Scientifique (CNRS)-Toulouse School of Management (TSM), Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées-Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées, Toulouse Business School (TBS), Coventry University (UK), Coventry University, Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées-Centre National de la Recherche Scientifique (CNRS)-Toulouse School of Management (TSM)

المصدر: European Management Review
European Management Review, Wiley, 2019, 16 (4), pp.997-1013. ⟨10.1111/emre.12301⟩

مصطلحات موضوعية: Service (business), Co-recovery, service recovery, Strategy and Management, 05 social sciences, operant resources, Service recovery, consumers, Microeconomics, Service failure, motivation, 0502 economics and business, Co-creation, Hedonic value, [SHS.GESTION]Humanities and Social Sciences/Business administration, Intrinsic motivation, Business, 050211 marketing, Operant conditioning, Business and International Management, Psychology, Value (mathematics), 050203 business & management, Mechanism (sociology), co-creation

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b163abd432feea847c1631a846236126
https://doi.org/10.1111/emre.12301

المؤلفون: Afifa Bouguerra, Jean-Marc Décaudin

المصدر: Innovative Marketing, Vol 2, Iss 2 (2006)

مصطلحات موضوعية: Marketing. Distribution of products, HF5410-5417.5

Relation: https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1726/im_en_2006_02_Bouguerra.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326; https://doaj.org/article/3eab86f7c5d04c30b6c61738fe4e1e12

الاتاحة: https://doaj.org/article/3eab86f7c5d04c30b6c61738fe4e1e12

المؤلفون: Dragana Medic, Jean-Marc Decaudin

المصدر: Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Enlightened Marketing in Challenging Times ISBN: 9783030425449

مصطلحات موضوعية: Standardization, International scale, Advertising, Psychology, Adaptation (computer science)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ac5f3a8e25560a03c6284ef34faeb0f
https://doi.org/10.1007/978-3-030-39165-2_65

المؤلفون: Jean-Marc Decaudin, Jouba Hmaida

المساهمون: marketing, Centre de Recherche en Management (CRM), Institut d'Administration des Entreprises - Toulouse (IAE)-Centre National de la Recherche Scientifique (CNRS)-Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées-Institut d'Administration des Entreprises - Toulouse (IAE)-Centre National de la Recherche Scientifique (CNRS)-Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées, Marketing & Communication Networks (M&CN), Toulouse Business School, Institut d'Administration des Entreprises - Toulouse (IAE)-Centre National de la Recherche Scientifique (CNRS)-Université Toulouse 1 Capitole (UT1)-Institut d'Administration des Entreprises - Toulouse (IAE)-Centre National de la Recherche Scientifique (CNRS)-Université Toulouse 1 Capitole (UT1)

المصدر: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2019, 93, pp.93-106. ⟨10.7193/DM.093.93.106⟩

مصطلحات موضوعية: individualism, brand categorization, conception de soi interdépendante, [SDV]Life Sciences [q-bio], conception de soi indépendante, General Medicine, culture, [SHS]Humanities and Social Sciences, Combinatorics, individualisme, catégorisation des marques, interdependent self-construal, collecti- vism, [SHS.GESTION]Humanities and Social Sciences/Business administration, collectivisme, Humanities, independent self-construal, Mathematics

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7e55ab6b519a39a10f29722712fd75fe
https://hal.archives-ouvertes.fr/hal-02337979/document

المؤلفون: Jean-Marc Decaudin, Georgia Liapati, Ioannis Assiouras

المصدر: Journal of Global Fashion Marketing. 6:251-264

مصطلحات موضوعية: Marketing, Cultural Studies, Management of Technology and Innovation, Strategy and Management, media_common.quotation_subject, Impulse (psychology), Advertising, Business, Hardware_ARITHMETICANDLOGICSTRUCTURES, ComputingMilieux_MISCELLANEOUS, Purchasing, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::f8f07399e5af6a70863f0a0b5c7856f1
https://doi.org/10.1080/20932685.2015.1070679

المؤلفون: Jean-Marc Decaudin, Jacques Igalens

Resource Type: eBook.

الموضوعات: Communication in management, Business communication

Categories: BUSINESS & ECONOMICS / Human Resources & Personnel Management

المؤلفون: Dragana Medic, Jean-Marc Decaudin

المصدر: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801

مصطلحات موضوعية: Persuasive communication, Statement (logic), Phenomenon, Proposition, Research questions, Advertising, China, Psychology, Global model

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::284cee32c980d3d5198514a7e8a0131d
https://doi.org/10.1007/978-3-319-99181-8_167

المؤلفون: Jean-Marc Decaudin

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::e3c084495f308af2a5bbc9c42174d861
https://doi.org/10.4000/books.putc.3863

المؤلفون: Denis Lacoste, Jean-Marc Decaudin

المساهمون: Marketing & Communication Networks (M&CN), Toulouse Business School, Centre de Recherche en Management (CRM), Institut d'Administration des Entreprises - Toulouse (IAE)-Centre National de la Recherche Scientifique (CNRS)-Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées, Laboratoire de Physico-Chimie Théorique (LPCT), Ecole Superieure de Physique et de Chimie Industrielles de la Ville de Paris (ESPCI Paris), Université Paris sciences et lettres (PSL)-Université Paris sciences et lettres (PSL)-Centre National de la Recherche Scientifique (CNRS), Schaffner, Corinne, Epidémiologie, santé publique et développement, Université Bordeaux Segalen - Bordeaux 2-Institut National de la Santé et de la Recherche Médicale (INSERM)-IFR99-ISPED, Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées-Institut d'Administration des Entreprises - Toulouse (IAE)-Centre National de la Recherche Scientifique (CNRS), Centre National de la Recherche Scientifique (CNRS)-Ecole Superieure de Physique et de Chimie Industrielles de la Ville de Paris (ESPCI Paris), Université Paris sciences et lettres (PSL)-Université Paris sciences et lettres (PSL)

المصدر: Journal of Marketing Communications
Journal of Marketing Communications, Taylor & Francis (Routledge): SSH Titles, 2016, pp.1-17. ⟨10.1080/13527266.2015.1136348⟩
Journal of Marketing Communications, Taylor & Francis (Routledge): SSH Titles, 2018, 24 (5), pp.518-534

مصطلحات موضوعية: banking, Services, Sample (statistics), Competitive advantage, Advertising account executive, Advertising research, Brand image, 0502 economics and business, communication strategies, Business and International Management, Marketing, advertising, ComputingMilieux_MISCELLANEOUS, Service (business), business.industry, 05 social sciences, Advertising, Online advertising, tourism, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, business, [SHS.GESTION] Humanities and Social Sciences/Business administration, 050203 business & management, Tourism, insurance

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6d8cb0eecbf81345527b8406fb32ed23
https://halshs.archives-ouvertes.fr/halshs-01520935

المؤلفون: Assiouras Ioannis, Jean-Marc Decaudin, George Skourtis

المصدر: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147

مصطلحات موضوعية: Service (business), Conceptualization, Risk analysis (engineering), Order (exchange), Computer science, Transparency (graphic), Value (economics), Service recovery, Service-dominant logic, School of thought

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::6f8d5b59864544488fc4b94b3355fd2b
https://doi.org/10.1007/978-3-319-11815-4_171

المؤلفون: Georgia Liapati, Jean-Marc Decaudin, Assiouras Ioannis

المصدر: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147

مصطلحات موضوعية: media_common.quotation_subject, Fashion industry, Impulse (psychology), Advertising, Business, Hardware_ARITHMETICANDLOGICSTRUCTURES, Marketing, ComputingMilieux_MISCELLANEOUS, Purchasing, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::748edf1a9cc2b57ba790a67ae63b7fd6
https://doi.org/10.1007/978-3-319-11815-4_180

المؤلفون: Jean-Marc Décaudin, Digout, Jacques, Fueyo, Céline

الاتاحة: https://dx.doi.org/10.13140/rg.2.1.4410.7281
http://rgdoi.net/10.13140/RG.2.1.4410.7281

المؤلفون: Jacques Digout, Jean-Marc Decaudin

Resource Type: eBook.

الموضوعات: Advertising

Categories: BUSINESS & ECONOMICS / General

المؤلفون: Denis Lacoste, Jean-Marc Decaudin

مصطلحات موضوعية: Marketing, Product (business), Service (business), Advertising research, Variable (computer science), Advertising campaign, C5- Marketing, Contrast (statistics), Advertising, Business, Native advertising, Competitive advantage

وصف الملف: text

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::33378c434e86b434dfaab28c5ab7e764
https://doi.org/10.1108/08876041011081096

المؤلفون: Jean-Marc Decaudin, Philippe Malaval

المساهمون: Institut d'Administration des Entreprises - Toulouse (IAE), Centre de Recherche en Gestion de Toulouse (CRGT), Centre de Recherche en Gestion de Toulouse, Groupe École Supérieure de Commerce de Toulouse - ESCT

المصدر: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2008, 50, pp.59-69. ⟨10.7193/DM.050.59.69⟩

مصطلحات موضوعية: Combinatorics, [SHS.GESTION]Humanities and Social Sciences/Business administration, General Medicine, Humanities, Mathematics, [SHS]Humanities and Social Sciences

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::adaece3de0fbda5cb7c93f1c75169ab6
https://halshs.archives-ouvertes.fr/halshs-02914399

المؤلفون: Jean-Marc Decaudin

المساهمون: esug (esug), Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées

المصدر: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 1997, 11, pp.61-68. ⟨10.7193/DM.011.61.68⟩

مصطلحات موضوعية: Combinatorics, [SHS.GESTION]Humanities and Social Sciences/Business administration, General Medicine, Humanities, Mathematics, [SHS]Humanities and Social Sciences

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::57af3f430779c2cbe5ddc5b0f24bd512
https://halshs.archives-ouvertes.fr/halshs-02926095

المؤلفون: Jouba Hmaida, Jean-Marc Decaudin

Relation: https://hal.archives-ouvertes.fr/hal-02337979/document

الاتاحة: https://hal.archives-ouvertes.fr/hal-02337979/document

المؤلفون: Aline Degorre, Lucie Loustaunau, Jean-Marc Decaudin

Relation: https://hal.archives-ouvertes.fr/hal-02885064/document

الاتاحة: https://hal.archives-ouvertes.fr/hal-02885064/document

المؤلفون: Jean-Marc Decaudin, Meriem Mengi Elayoubi

Relation: https://hal.archives-ouvertes.fr/hal-02101564/document

الاتاحة: https://hal.archives-ouvertes.fr/hal-02101564/document