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1
المؤلفون: Bradley J. Baker, Thilo Kunkel, Jason P. Doyle, Yiran Su, Nataliya Bredikhina, Rui Biscaia
المصدر: Baker, B, Doyle, J, Kunkel, T, Su, Y, Bredikhina, N & Biscaia, R 2022, ' Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research ', Journal of Sport Management, vol. 36, no. 3, pp. 251–264 . https://doi.org/10.1123/jsm.2021-0231
مصطلحات موضوعية: Decision Sciences(all), Organizational Behavior and Human Resource Management, sport organization, General Decision Sciences, branding, Physical Therapy, Sports Therapy and Rehabilitation, consumer behavior, brand management, SDG 3 - Good Health and Well-being, marketing, Orthopedics and Sports Medicine, strategy, SDG 12 - Responsible Consumption and Production
وصف الملف: application/pdf
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2
المؤلفون: Heath McDonald, Rui Biscaia, Masayuki Yoshida, Jodie Conduit, Jason P. Doyle
المصدر: McDonald, H, Biscaia, R, Yoshida, M, Conduit, J & Doyle, J 2022, ' Customer Engagement in Sport: An updated review and research agenda ', Journal of Sport Management, vol. 36, no. 3, pp. 289-304 . https://doi.org/10.1123/jsm.2021-0233
مصطلحات موضوعية: Decision Sciences(all), Organizational Behavior and Human Resource Management, conceptual model, fans, General Decision Sciences, Physical Therapy, Sports Therapy and Rehabilitation, customer engagement, SDG 3 - Good Health and Well-being, Orthopedics and Sports Medicine, relationships, participants
وصف الملف: application/pdf
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3
المؤلفون: Kevin Filo, Jason P. Doyle, Thilo Kunkel, Alana Thomson
المصدر: Journal of Sport Management. 35:537-550
مصطلحات موضوعية: Organizational Behavior and Human Resource Management, Scale (ratio), business.industry, Gold coast, 05 social sciences, Environmental resource management, General Decision Sciences, Physical Therapy, Sports Therapy and Rehabilitation, 0502 economics and business, Commonwealth, 050211 marketing, Orthopedics and Sports Medicine, Sociology, business, 050212 sport, leisure & tourism
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4
المؤلفون: Michael L. Naraine, Ted Hayduk, Jason P. Doyle
المصدر: The Routledge Handbook of Digital Sport Management ISBN: 9781003088899
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5
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6
المؤلفون: Jason P. Doyle, Bradley J. Baker, Thilo Kunkel, Thomas A. Baker
المصدر: Sport Management Review. 24:839-861
مصطلحات موضوعية: Marketing, Organizational Behavior and Human Resource Management, Basketball, biology, Athletes, Strategy and Management, media_common.quotation_subject, Advertising, Football, Management Science and Operations Research, biology.organism_classification, Influencer marketing, Tourism, Leisure and Hospitality Management, Institution, Social media, Business and International Management, Student athletes, Psychology, Value (mathematics), media_common
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7
المؤلفون: Jason P. Doyle, Sarah Kelly, Kevin Filo, Thilo Kunkel, Graham Cuskelly
المصدر: Journal of Strategic Marketing. :1-15
مصطلحات موضوعية: Marketing, Professional sport, business.industry, Strategy and Management, media_common.quotation_subject, 05 social sciences, Brand architecture, Public relations, Brand management, Perception, 0502 economics and business, Brand association, 050211 marketing, Business, Brand equity, Listing (finance), 050203 business & management, media_common, Strategic marketing
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8
المؤلفون: Yiran Su, Jason P. Doyle, Thilo Kunkel
المصدر: European Sport Management Quarterly. 22:506-526
مصطلحات موضوعية: Self-perception theory, Consumer engagement, biology, Athletes, Strategy and Management, Tourism, Leisure and Hospitality Management, Advertising, Social media, biology.organism_classification, Psychology, Relationship marketing, Research question
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9
المؤلفون: Jason P. Doyle, Mohsen Behnam, Vahid Delshab, Do Young Pyun
المصدر: International Journal of Sports Marketing and Sponsorship. 22:407-427
مصطلحات موضوعية: Marketing, Value (ethics), Service quality, business.industry, media_common.quotation_subject, Customer relationship management, Structural equation modeling, Test (assessment), Originality, Loyalty, Club, Business and International Management, business, Finance, media_common
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10
المؤلفون: Jason P. Doyle, Thilo Kunkel, Sangwon Na
المصدر: European Sport Management Quarterly. 22:358-378
مصطلحات موضوعية: Brand image, business.industry, Strategy and Management, Tourism, Leisure and Hospitality Management, 0502 economics and business, 05 social sciences, 050211 marketing, Social media, Sociology, Public relations, business, Research question, 050212 sport, leisure & tourism
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11
المؤلفون: Hafsa Ali, Jason P. Doyle, Richard Keith Wright
المصدر: German Journal of Exercise and Sport Research. 50:385-394
مصطلحات موضوعية: History, biology, business.industry, Sports science, Media studies, Physical Therapy, Sports Therapy and Rehabilitation, Mindset, Computer-assisted web interviewing, biology.organism_classification, Stadium, Test (assessment), Hospitality, Cricket, Orthopedics and Sports Medicine, business, Tourism
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12
المؤلفون: Thilo Kunkel, Bradley J. Baker, Jason P. Doyle, Yiran Su
المصدر: Sport Marketing Quarterly. 29:33-46
مصطلحات موضوعية: Marketing, biology, Brand relationship, Athletes, Strategy and Management, Tourism, Leisure and Hospitality Management, American football, Social media, biology.organism_classification, Psychology, Social psychology
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13
المؤلفون: Daniel Lock, Jason P. Doyle, Thilo Kunkel
مصطلحات موضوعية: Marketing, Consumption (economics), Research design, Service (business), media_common.quotation_subject, Variance (accounting), Service provider, Game design, Loyalty, Psychology, Affordance, Social psychology, Applied Psychology, media_common
وصف الملف: application/pdf
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14eBook
المؤلفون: Michael L. Naraine, Ted Hayduk III, Jason P. Doyle
Resource Type: eBook.
الموضوعات: Hosting of sporting events--Technological innovations, Sports--Technological innovations, Sports administration--Technological innovations, Sports--Marketing--Technological innovations
Categories: BUSINESS & ECONOMICS / E-Commerce / General, SPORTS & RECREATION / General, SPORTS & RECREATION / Business Aspects
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15
المؤلفون: Bradley J. Baker, Meimei Yan, Yiran Su, Jason P. Doyle
المصدر: International Journal of Sport Communication
مصطلحات موضوعية: Branded content, biology, Athletes, Social distance, Communication, 05 social sciences, ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISION, Novelty, Advertising, League, biology.organism_classification, Leverage (negotiation), Tourism, Leisure and Hospitality Management, 0502 economics and business, 050211 marketing, Social media, Sociology, Business and International Management, Relationship marketing, 050212 sport, leisure & tourism
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16
المؤلفون: Alexander Berlin, Thilo Kunkel, Jason P. Doyle
المصدر: Journal of Sport Management. 31:80-95
مصطلحات موضوعية: Value (ethics), Organizational Behavior and Human Resource Management, 05 social sciences, General Decision Sciences, Physical Therapy, Sports Therapy and Rehabilitation, Football, Structural equation modeling, Scale (social sciences), 0502 economics and business, 050211 marketing, Orthopedics and Sports Medicine, Psychology, Sport management, Social psychology, 050212 sport, leisure & tourism
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17
المؤلفون: Daniel C. Funk, Jason P. Doyle, Heath McDonald, Thilo Kunkel, James Du
المصدر: Journal of Sport Management. 30:117-134
مصطلحات موضوعية: Organizational Behavior and Human Resource Management, Latent growth modeling, Consumer loyalty, media_common.quotation_subject, education, 05 social sciences, General Decision Sciences, Physical Therapy, Sports Therapy and Rehabilitation, Football, League, Multivariate analysis of variance, 0502 economics and business, Loyalty, 050211 marketing, Orthopedics and Sports Medicine, Marketing, Sport management, Psychology, health care economics and organizations, 050212 sport, leisure & tourism, Consumer behaviour, media_common
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18
المؤلفون: Jason P. Doyle, Thilo Kunkel
المصدر: Marketing Transformation: Marketing Practice in an Ever Changing World ISBN: 9783319687490
مصطلحات موضوعية: Consumption (economics), business.industry, Qualitative interviews, 05 social sciences, Applied psychology, Variance (accounting), Digital media, Consumer engagement, Paired samples, 0502 economics and business, 050211 marketing, Business, Motivation theory, Marketing, 050203 business & management, Consumer behaviour
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19
المؤلفون: Jason P. Doyle, Thilo Kunkel, Daniel C. Funk
المصدر: Sport Management Review. 17:470-483
مصطلحات موضوعية: Marketing, Organizational Behavior and Human Resource Management, business.industry, Strategy and Management, Brand awareness, Advertising, Management Science and Operations Research, Product (business), Brand management, Market research, Brand relationship, Tourism, Leisure and Hospitality Management, New product development, Brand equity, Business and International Management, business, Sport management
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20
المؤلفون: Robin Pentecost, Jason P. Doyle, Daniel C. Funk
المصدر: Sport Management Review. 17:310-323
مصطلحات موضوعية: Marketing, Organizational Behavior and Human Resource Management, Event (computing), Strategy and Management, media_common.quotation_subject, Negative publicity, technology, industry, and agriculture, Advertising, Management Science and Operations Research, humanities, Event marketing, Tourism, Leisure and Hospitality Management, Attitude change, Business and International Management, Psychology, Publicity, Social psychology, health care economics and organizations, media_common