المؤلفون: Recalde, Daniella, Jai, Tunmin Catherine, Jones, Robert Paul

المصدر: Journal of Retailing and Consumer Services ; volume 78, page 103764 ; ISSN 0969-6989

الاتاحة: http://dx.doi.org/10.1016/j.jretconser.2024.103764
https://api.elsevier.com/content/article/PII:S0969698924000602?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0969698924000602?httpAccept=text/plain

المؤلفون: Mim, Khirul Basar (TTU), Jai, Tunmin (TTU), Lee, Stacy H. (TTU)

مصطلحات موضوعية: brand positioning, consumer behavior, credible sources, social influencer, stimulus organism response model, sustainability, transparency

وصف الملف: application/pdf

Relation: Mim, K.B., Jai, T., & Lee, S.H. 2022. The Influence of Sustainable Positioning on eWOM and Brand Loyalty: Analysis of Credible Sources and Transparency Practices Based on the S-O-R Model. Sustainability (Switzerland), 14(19). https://doi.org/10.3390/su141912461; https://doi.org/10.3390/su141912461; https://hdl.handle.net/2346/92007

الاتاحة: https://hdl.handle.net/2346/92007
https://doi.org/10.3390/su141912461

المؤلفون: Willis, Brooke, Jai, Tunmin (Catherine)

المصدر: Marketing Opportunities and Challenges in a Changing Global Marketplace ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 467-468 ; ISSN 2363-6165 2363-6173 ; ISBN 9783030391645 9783030391652

الاتاحة: http://dx.doi.org/10.1007/978-3-030-39165-2_192
http://link.springer.com/content/pdf/10.1007/978-3-030-39165-2_192

المؤلفون: Willis, Brooke, Jai, Tunmin (Catherine), Lauderdale, Mitzi

المصدر: Journal of Consumer Behaviour ; volume 20, issue 6, page 1575-1590 ; ISSN 1472-0817 1479-1838

الاتاحة: http://dx.doi.org/10.1002/cb.1968
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1968
https://onlinelibrary.wiley.com/doi/full-xml/10.1002/cb.1968

المؤلفون: Jai, Tunmin Catherine, Tong, Xiao, Chen, Hsiangting Shatina

المصدر: Journal of Brand Management ; volume 29, issue 1, page 35-57 ; ISSN 1350-231X 1479-1803

الاتاحة: http://dx.doi.org/10.1057/s41262-021-00252-8
https://link.springer.com/content/pdf/10.1057/s41262-021-00252-8.pdf
https://link.springer.com/article/10.1057/s41262-021-00252-8/fulltext.html

المؤلفون: Mim, Khirul Basar, Jai, Tunmin, Lee, Stacy H.

المصدر: Sustainability (2071-1050); Oct2022, Vol. 14 Issue 19, p12461-12461, 18p

المؤلفون: Jai, Tunmin Catherine, Tong, Xiao, Chen, Hsiangting Shatina

المصدر: Journal of Brand Management; Jan2022, Vol. 29 Issue 1, p35-57, 23p

مصطلحات موضوعية: BRAND loyalty, SOCIAL media, MEDIA studies, BRAND communities, LOCAL mass media, BRANDING (Marketing)