المؤلفون: Lee, Seungji¹ (AUTHOR), Kim, Jooyoung² (AUTHOR), Read, Glenna L.² (AUTHOR), Kim, Sung-Phil¹ (AUTHOR) spkim@unist.ac.kr

المصدر: Journal of Advertising. Jun/Jul2024, Vol. 53 Issue 3, p342-356. 15p.

مصطلحات موضوعية: *INTERNET advertising, *ADVERTISING, *INFORMATION processing, ENCODING, EMOTIONS, VIDEOS, ELECTROENCEPHALOGRAPHY

المؤلفون: Dong, Beibei (AUTHOR) bdong@lehigh.edu, Zhuang, Mengzhou (AUTHOR), Fang, Eric (AUTHOR), Huang, Minxue (AUTHOR)

المصدر: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p141-162. 22p.

مصطلحات موضوعية: *INTERNET advertising, *NATIVE advertising, *RECOMMENDER systems, *IN-stream advertising, *ARTIFICIAL intelligence, *CLICK through rate, SUBSCRIPTION Internet services

المؤلفون: Waisman, Caio¹ (AUTHOR) caio.waisman@kellogg.northwestern.edu, Nair, Harikesh S.² (AUTHOR) hsnair@gmail.com, Carrion, Carlos³ (AUTHOR) carrion@gatech.edu

المصدر: Marketing Science. Jan/Feb2025, Vol. 44 Issue 1, p176-195. 20p.

مصطلحات موضوعية: *REAL-time bidding (Internet advertising), *ADVERTISING effectiveness, *ECONOMIC structure, MULTI-armed bandit problem (Probability theory), CAUSAL inference

المؤلفون: Li, Xiaolong¹ (AUTHOR) oralxi@nus.edu.sg, Rong, Ying² (AUTHOR) yrong@sjtu.edu.cn, Zhang, Renyu³ (AUTHOR) philipzhang@cuhk.edu.hk, Zheng, Huan² (AUTHOR) zhenghuan@sjtu.edu.cn

المصدر: Management Science. Jan2025, Vol. 71 Issue 1, p825-843. 19p.

مصطلحات موضوعية: *INTERNET advertising, *CONSUMERS, *INTERNET marketing, *ELECTRONIC commerce, *OPERATIONS management, FAIRNESS

المؤلفون: Zhou, Huini^1,2 (AUTHOR), Li, Guo¹ (AUTHOR) liguo@bit.edu.cn, Tan, Yong³ (AUTHOR), Guan, Xu⁴ (AUTHOR)

المصدر: Annals of Operations Research. Jan2025, Vol. 344 Issue 2, p1057-1099. 43p.

مصطلحات موضوعية: *INTERNET advertising, *DECISION making in investments, *MARKET share, *NASH equilibrium, COST functions

المؤلفون: Lee, Sangwook¹ (AUTHOR), Moon, Won-Ki² (AUTHOR) wonkimoon@ufl.edu, Song, Y. Greg³ (AUTHOR)

المصدر: Journal of Interactive Advertising. Dec2024, p1-21. 21p. 7 Illustrations.

مصطلحات موضوعية: *BEHAVIORAL targeting (Internet advertising), *ADVERTISING effectiveness, *AWARENESS advertising, *CUSTOMER experience, PRIVACY

المؤلفون: Al-Assaf, Khaled Tawfiq¹, Mahmoud Foriki, Mariam Said¹, Samarah, Tariq¹, Hindieh, Ayman¹, Shelash Mohammad, Suleiman Ibrahim^2,3 dr_sliman@yahoo.com, Vasudevan, Asokan⁴, Jiang, LanQing⁵, Al Kurdi, Barween⁶

المصدر: International Review of Management & Marketing (IRMM). 2025, Vol. 15 Issue 1, p137-145. 9p.

مصطلحات موضوعية: *SOCIAL media in marketing, *INTERNET advertising, *CONTENT marketing, *CITY promotion, *SALES promotion

مصطلحات جغرافية: AMMAN (Jordan)

المؤلفون: Romero, Marisabel, Craig, Adam W, Mormann, Milica, Kumar, Anand

المصدر: Journal of Consumer Research; Feb2025, Vol. 51 Issue 5, p1006-1026, 21p

مصطلحات موضوعية: WRITING of numerals, CONSUMER psychology, SOCIAL influence, COGNITION, PURCHASING, INTENTION, INTERNET advertising

المؤلفون: CHRISTY, KATHERYN R.¹ krchristy@wisc.edu, MI, RANRAN Z.² rmi@kean.edu, RAN TAO¹ rtao27@wisc.edu, LINQI LU¹ llu84@wisc.edu

المصدر: Journal of Advertising Research. Jun2023, Vol. 63 Issue 2, p123-138. 16p.

مصطلحات موضوعية: *INTERNET advertising, *CONSUMER attitudes, *STREAMING media, *STREAMING video & television, SOCIAL media

المؤلفون: Kirkpatrick, Keith¹ (AUTHOR)

المصدر: Communications of the ACM. Apr2024, Vol. 67 Issue 4, p15-17. 3p.

مصطلحات موضوعية: *INTERNET advertising, *WEBSITES, *INTERNET piracy, *COST per thousand, GENERATIVE artificial intelligence

المؤلفون: Ramadhana, Choiriyatul Laila¹, Hussein, Ananda Sabil²

المصدر: International Journal of Research in Business & Social Science. Oct2024, Vol. 13 Issue 7, p42-53. 12p.

مصطلحات موضوعية: *INTERNET advertising, *CONSUMER behavior, GENERATION Z

مصطلحات جغرافية: MALANG (Indonesia)

Reviews & Products: INSTAGRAM (Web resource)

المؤلفون: Kumar, Ajay¹ (AUTHOR) ajoykummar24@gmail.com, Kumar, Daruri Venkata Srinivas¹ (AUTHOR), Megha, R. U.¹ (AUTHOR)

المصدر: Decision (0304-0941). Sep2024, Vol. 51 Issue 3, p303-319. 17p.

مصطلحات موضوعية: *BEHAVIORAL targeting (Internet advertising), *CONSUMER behavior, *CONSUMERS, STRUCTURAL equation modeling, SOCIAL interaction

المؤلفون: Chen, Chen¹ (AUTHOR), Wang, Gao¹ (AUTHOR), Liu, Baoyu¹ (AUTHOR), Song, Siyao¹ (AUTHOR), Mao, Keming¹ (AUTHOR) maokm@mail.neu.edu.cn, Yu, Shiyu² (AUTHOR), Liu, Jingyu² (AUTHOR)

المصدر: Neural Computing & Applications. Jan2025, Vol. 37 Issue 1, p499-511. 13p.

مصطلحات موضوعية: *REAL-time bidding (Internet advertising), *DISPLAY advertising, *REINFORCEMENT learning, *BUILDING reinforcement, *ARTIFICIAL intelligence

المؤلفون: GARCÍA ROSALES, DANIEL FRANCISCO¹

المصدر: Visual Review. 2024, Vol. 16 Issue 8, p95-105. 11p.

مصطلحات موضوعية: *ADVERTISING campaigns, *INTERNET advertising, *SOCIAL media, *PRIMARY audience, *ONLINE education

المؤلفون: CRIDER, MICHAEL (AUTHOR)

المصدر: PCWorld. Oct2024, Vol. 42 Issue 10, p33-36. 4p. 4 Color Photographs.

مصطلحات موضوعية: *AD blockers, *INTERNET advertising, *ELECTRONIC commerce, *INTERNET access, *COMMERCIAL product testing, *SMART television devices, PHISHING prevention

المؤلفون: Biswas, Dipayan, Abell, Annika, Chacko, Roger

المصدر: Journal of Consumer Research; Oct2024, Vol. 51 Issue 3, p552-570, 19p

مصطلحات موضوعية: CLICK through rate, INTERNET marketing, INTERNET advertising, USER interfaces, WEB design, ICONS (Computer graphics)

المؤلفون: Priantono¹, 'Alimah, Nur¹, Maulany, Soesanty¹, Rahmadi¹ rahmadi@ugj.ac.id

المصدر: Indonesian Journal of Business Analytics. Jun2024, Vol. 4 Issue 3, p1296-1311. 16p.

مصطلحات موضوعية: *INTERNET advertising, *CONTENT marketing, *QUANTITATIVE research, *CONSUMERS, *WORD of mouth advertising, STRUCTURAL equation modeling

المؤلفون: H. B. N., Madhushanka¹, G. P. K., Nishadi²

المصدر: Asian Journal of Marketing Management (AJMM). Jul2024, Vol. 3 Issue 2, p80-96. 17p.

مصطلحات موضوعية: *INTERNET advertising, *COMPULSIVE shopping, *CONSUMER attitudes, *MARKETING strategy

Reviews & Products: TIKTOK (Web resource)

المؤلفون: White, Alexander¹ (AUTHOR) awhite@sem.tsinghua.edu.cn, Jain, Kamal² (AUTHOR) kamaljain@gmail.com, Ichihashi, Shota³ (AUTHOR) shotaichihashi@gmail.com, Kim, Byung‐Cheol⁴ (AUTHOR) bkim34@ua.edu

المصدر: Journal of Industrial Economics. Jun2024, Vol. 72 Issue 2, p940-964. 25p.

مصطلحات موضوعية: *INTERNET advertising, *WEBSITES, INTERNET users

المؤلفون: Chen, Yongmin¹ (AUTHOR) yongmin.chen@colorado.edu

المصدر: Journal of Industrial Economics. Jun2024, Vol. 72 Issue 2, p633-661. 29p.

مصطلحات موضوعية: *PRODUCT quality, *INTERNET advertising, *ELECTRONIC information resource searching, *CONSUMERS, *PRICES, *MARKET entry