المؤلفون: Saumi Roy, Sheelan Misra

المصدر: Innovative Marketing, Vol 20, Iss 4, Pp 74-84 (2024)

مصطلحات موضوعية: educational institutions, higher education, integrated marketing communication, strategies, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20977/IM_2024_04_Roy.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326

URL الوصول: https://doaj.org/article/fd811c34663f42dd95c6f340cd276049

المؤلفون: Vinod Sharma, Yogesh Mahajan, Manohar Kapse

المصدر: Cogent Business & Management, Vol 11, Iss 1 (2024)

مصطلحات موضوعية: Market orientation, service industry, small and medium-sized enterprises (SMEs), business performance, integrated marketing communication, Kaouther Kooli, Bournemouth University, United Kingdom of Great Britain and Northern Ireland, Business, HF5001-6182, Management. Industrial management, HD28-70

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2331-1975

URL الوصول: https://doaj.org/article/e7b17c9da77446cf8e2d062846e826e0

المؤلفون: Duralia Oana

المصدر: Studies in Business and Economics, Vol 19, Iss 2, Pp 96-109 (2024)

مصطلحات موضوعية: consumer journey, integrated marketing communication, digital marketing, digital touchpoints, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2344-5416

URL الوصول: https://doaj.org/article/23f40e42d6e7483fa17d530bb923850d

المؤلفون: Silva, Sofia Ribeiro e

المساهمون: Herter, Márcia Maurer, Repositório da Universidade de Lisboa

مصطلحات موضوعية: Comunicação integrada de marketing, Plano de comunicação integrada de marketing, Comunicação Interna, Feiras, Congressos, Eventos, Integrated marketing communication, Integrated marketing communication Plan, Internal Communication, Fairs, Congresses, Events

وصف الملف: application/pdf

Relation: Silva, Sofia Ribeiro e (2023). "Plano de comunicação integrada de marketing para a Lisbon venues: feiras, congressos e eventos". Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão.

الاتاحة: http://hdl.handle.net/10400.5/29756

المؤلفون: Magaia, Jéssica Mandisa Torrão

المساهمون: Santiago, Joanna, Repositório da Universidade de Lisboa

مصطلحات موضوعية: comunicação integrada de marketing, plano de comunicação integrada de marketing, turismo sénior, e-commerce, integrated marketing communication, integrated marketing communication plan, senior tourism

وصف الملف: application/pdf

Relation: Magaia, Jéssica Mandisa Torrão (2023). “Plano de comunicação integrada de marketing para a empresa Iberohills”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão.

الاتاحة: http://hdl.handle.net/10400.5/29930

المؤلفون: Fins, Maria Helena Alves de Gusmão

المساهمون: Caetano, Frederico, Repositório da Universidade de Lisboa

مصطلحات موضوعية: Comunicação Integrada de Marketing, Plano de Comunicação Integrada de Marketing, Festivais de Música, Comunicação de Festivais de Música, Integrated Marketing Communication, Integrated Marketing Communication Plan, Music Festivals, Communication of Music Festivals

وصف الملف: application/pdf

Relation: Fins, Maria Helena Alves de Gusmão (2023). “Plano de comunicação integrada de marketing para o Festival Atlantis Concert for Earth”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão

الاتاحة: http://hdl.handle.net/10400.5/29565

المؤلفون: Grace Heidy Jane Amanda Wattimena

المصدر: Sketsa Bisnis, Vol 11, Iss 1 (2024)

مصطلحات موضوعية: Integrated Marketing Communication, Marketing Communication, Kopi Kenangan, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/4550; https://doaj.org/toc/2356-3672; https://doaj.org/toc/2460-0989

URL الوصول: https://doaj.org/article/32b4b5e4540e47e9b03dcc9132d9f150

المؤلفون: Almeida, Afonso Vicente Marrocano de

المساهمون: Carla Isabel Simoes Dos Santos Cruz, Repositório da Universidade de Lisboa

مصطلحات موضوعية: comunicação estratégica, campanhas de promoção, comunicação integrada de marketing, marketing no contexto fílmico, cinema independente ou indie e públicos, strategic communication, promotional campaigns, integrated marketing communication, marketing in the film context, independent or indie cinema and publics

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.5/30136

المؤلفون: Arrimar, Maria Leonor Braga

المساهمون: Tavares, Patrícia Isabel Ramos Pego Nunes, Morais, Ana, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Comunicação Integrada de Marketing, Comunicação de ciência, Public Engagement with Science, Integrated Marketing Communication, Science communication, Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/43692

المؤلفون: Marco PESTANA, Johannes CRONJE

المصدر: Journal of Emerging Trends in Marketing and Management, Vol I, Iss 4, Pp 8-17 (2024)

مصطلحات موضوعية: immersive environments, 3d spherical image technology, customer experience, user engagement, integrated marketing communication, Marketing. Distribution of products, HF5410-5417.5, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: https://www.etimm.ase.ro/RePEc/aes/jetimm/2023/JETIMM_V04_2023_83.pdf; https://doaj.org/toc/2537-5865

URL الوصول: https://doaj.org/article/759a38955c3744ed82db12befde9e481

المؤلفون: Nofi Tri Wijayanti, Rifda Nabila

المصدر: Revenue, Vol 5, Iss 1, Pp 51-72 (2024)

مصطلحات موضوعية: integrated marketing communication, islamic service quality, handling complaint, customer loyalty, customer satisfaction, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://ejournal.radenintan.ac.id/index.php/RJMBI/article/view/20888; https://doaj.org/toc/2715-825X; https://doaj.org/toc/2829-2944

URL الوصول: https://doaj.org/article/0078953432544b6184ef8e4ea1c0ece3

المؤلفون: Rahmat Saleh, Hawaizza Qanitta Permana, Novi Susilawati, Zakirah Azman

المصدر: JKG (Jurnal Komunikasi Global), Vol 12, Iss 2, Pp 333-358 (2023)

مصطلحات موضوعية: bauran pemasaran, bitata food, brand image, integrated marketing communication, komunikasi pemasaran terpadu, marketing mix, msmes, umkm, Social Sciences

وصف الملف: electronic resource

Relation: https://jurnal.usk.ac.id/JKG/article/view/34284; https://doaj.org/toc/2614-7998; https://doaj.org/toc/2614-218X

URL الوصول: https://doaj.org/article/011c6e1ec23f4dee9e71cfefcd7a9c13

المؤلفون: Kuvete, Samanta

المصدر: INDIVIDUAL. SOCIETY. STATE. Proceedings of the International Student and Teacher Scientific and Practical Conference; 2024: INDIVIDUAL. SOCIETY. STATE. Proceedings of the International Student and Teacher Scientific Practical Conference 17 May, 2024; 83-90 ; 2592-8457

مصطلحات موضوعية: catering service provider, company, forms of integrated marketing communication, integrated marketing communication

وصف الملف: application/pdf

Relation: https://journals.ru.lv/index.php/ISS/article/view/8341/6797; https://journals.ru.lv/index.php/ISS/article/view/8341

الاتاحة: https://journals.ru.lv/index.php/ISS/article/view/8341
https://doi.org/10.17770/iss2024.8341

المؤلفون: Ferreira, Raquel Filipa Mendes

المساهمون: Afonso, Ana Carolina, Repositório da Universidade de Lisboa

مصطلحات موضوعية: Medicina Estética, plano de Comunicação Integrada de Marketing, consumer journey, protótipo de implementação, baixo envolvimento, elevado envolvimento, Aesthetic Medicine, Integrated Marketing Communication plan, implementation prototype, low involvement, high involvement

وصف الملف: application/pdf

Relation: Ferreira, Raquel Filipa Mendes (2023). “O efeito combinado dos vários meios de marketing digital na decisão de compra do cliente, na área da medicina estética : proposta de plano de comunicação”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão

الاتاحة: http://hdl.handle.net/10400.5/29885

المؤلفون: Miranda, Maria Luísa Camilo Alves Pacheco de

المساهمون: Herter, Márcia Maurer, Repositório da Universidade de Lisboa

مصطلحات موضوعية: Plano de Comunicação Integrada de Marketing, Bayer, Notoriedade, Posicionamento, Comunicação Interna, Integrated Marketing Communication Plan, Notoriety, Positioning, Internal Communication

وصف الملف: application/pdf

Relation: Miranda, Maria Luísa Camilo Alves Pacheco de (2023). “Plano de comunicação integrada de marketing para a empresa Bayer Portugal”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão

الاتاحة: http://hdl.handle.net/10400.5/29649

المؤلفون: Malcato, Joana Dias

مصطلحات موضوعية: Brand management, Brand equity, Integrated marketing communication plan, Gestão da marca, Equidade de marca, Plano de comunicação integrada de marketing

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10071/30570

المؤلفون: Swidersky, Robin Marc

مصطلحات موضوعية: Integrated marketing communication, Communication plan, Film marketing, Comunicação integrada de marketing, Plano de comunicação, Marketing cinematográfico

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10071/29921

المؤلفون: Cecilia Faliana Pungkasari, Maria Yosephine Dwi Hayu Agustini

المصدر: Journal of Management and Business Review, Vol 20, Iss 3, Pp 454-468 (2023)

مصطلحات موضوعية: integrated marketing communication, enrollment decision, international school, semarang, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/586; https://doaj.org/toc/1829-8176; https://doaj.org/toc/2503-0736

URL الوصول: https://doaj.org/article/e225ed9baad84559b788f30b3b9d030c

المؤلفون: Lomba, Beatriz Maria Palma de Melo Ribeiro

المساهمون: Machado, Ana Teresa, Pina, Helena Figueiredo, RCIPL

مصطلحات موضوعية: Entretenimento, Streaming de vídeo, Filmin, Plano de comunicação integrada em marketing, Entertainment, Video streaming, Integrated marketing communication plan

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.21/17000

المؤلفون: Silva, Bruno de Sousa Vargas da

المساهمون: Caetano, Frederico, Repositório da Universidade de Lisboa

مصطلحات موضوعية: Comunicação Integrada de Marketing, Plano de Comunicação Integrada de Marketing, Responsabilidade Social Corporativa, Bens de Consumo, Integrated Marketing Communication, Integrated Marketing Communication Plan, Social Responsibility, Consumption Goods

وصف الملف: application/pdf

Relation: Silva, Bruno de Sousa Vargas da (2022). “Plano de comunicação integrada de marketing focado na área de responsabilidade social da marca Limiano”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão

الاتاحة: http://hdl.handle.net/10400.5/26958