يعرض 1 - 20 نتائج من 10,712 نتيجة بحث عن '"Integrated Marketing"', وقت الاستعلام: 0.48s تنقيح النتائج
  1. 1
    Academic Journal
    Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media.

    المؤلفون: Yoon, Hye Jin1 (AUTHOR) hjyoon@uga.edu, Lee, Yoon-Joo2 (AUTHOR), Sun, Shuoya1 (AUTHOR)

    المصدر: International Journal of Advertising. Dec2024, Vol. 43 Issue 8, p1366-1391. 26p.

    مصطلحات موضوعية: *CONSUMER behavior, *INTEGRATED marketing, *CONSUMERS, *SOCIAL responsibility of business, *COMMERCIAL product testing


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  2. 2
    Academic Journal
    The Relationship between Hexa Helix and Marketing Performance of Food Product SMEs for Souvenirs: The Mediating Effect of Product Innovation and Integrated Marketing.

    المؤلفون: Melany1 melany.agustina@machung.ac.id, Pasla, Peter Remy Yosy2, Widyaningrum, Santi3, Menahen Taneo, Stefanus Yufra4, Noya, Sunday5, Christian, Aland6

    المصدر: Quality Innovation Prosperity / Kvalita Inovácia Prosperita. 2024, Vol. 28 Issue 3, p100-118. 19p.

    مصطلحات موضوعية: *INTEGRATED marketing, *MARKETING, *SMALL business, *MARKETING strategy, INDEPENDENT variables

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  3. 3
    Academic Journal
    Re-imagining African millennials' brand buying and distribution channel selection behaviour in a technologically disrupted world.

    المؤلفون: Chikweche, Tendai1 (AUTHOR) t.chikweche@westernsydney.edu.au, Lappeman, James2 (AUTHOR) jlappeman@me.com, Egan, Paul2 (AUTHOR) paul.egan@uct.edu.au, Mohammed, Hossain1 (AUTHOR) h.mohammed@westernsydney.edu.au

    المصدر: Young Consumers. 2024, Vol. 25 Issue 6, p787-806. 20p.

    مصطلحات موضوعية: *MARKETING, *INTEGRATED marketing, *INFLUENCER marketing, *CELL phones, *BRAND choice

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  4. 4
    Academic Journal
    The Effectiveness of Electronic Integrated Marketing Communications (E IMC) in mobile phone companie-ATM Mobilis-Algeria.

    المؤلفون: Bilal, Bekhouche1 bilal.bekhouche@univ-tebessa.dz

    المصدر: Afak of Science Journal / Āfāq li-l-ՙulūm. 2024, Vol. 9 Issue 4, p87-96. 11p.

    مصطلحات موضوعية: *INTEGRATED marketing, *MARKETING effectiveness, *DIGITAL technology, *CUSTOMER relations, *MARKETING


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  5. 5
    Academic Journal
    Media convergence for US–China competition? Comparative case studies of China Media Group and the US Agency for Global Media.

    المؤلفون: Jia, Wenshan1 (AUTHOR), Lu, Fangzhu2 (AUTHOR) fangzhu.lu@ruc.edu.cn

    المصدر: International Communication Gazette. Oct2024, Vol. 86 Issue 6, p477-501. 25p.

    مصطلحات موضوعية: *INTERNATIONAL communication, *INTEGRATED marketing, *COMMON good, *MEDIA studies, *COMPARATIVE studies, *EMPLOYEE loyalty


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  6. 6
    Academic Journal
    Revising the basic principles of integrated marketing communications during a health-related crisis: the case of Croatian tourism and hospitality industry.

    المؤلفون: Šerić, Maja1 (AUTHOR) maja.seric@uv.es, Vernuccio, Maria2 (AUTHOR) maria.vernuccio@uniroma1.it, Pastore, Alberto2 (AUTHOR) alberto.pastore@uniroma1.it

    المصدر: Corporate Communications: An International Journal. 2024, Vol. 29 Issue 2, p257-278. 22p.

    مصطلحات موضوعية: *PERCEIVED quality, *INTEGRATED marketing, *HOSPITALITY industry, *COMMUNICATIONS industries, *COVID-19 pandemic, *TOURISM, *MARKETING, INTERNATIONAL tourism

    مصطلحات جغرافية: CROATIA

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  7. 7
    Academic Journal
    A New Framework for IMC Planning.

    المؤلفون: Kliatchko, Jerry1 (AUTHOR) jerry.kliatchko@uap.asia, Uttamchandani, Roshan2 (AUTHOR)

    المصدر: Journal of Marketing Communications. Mar2024, Vol. 30 Issue 2, p201-220. 20p.

    مصطلحات موضوعية: *INTEGRATED marketing, ACADEMIA


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  8. 8
    Academic Journal
    The power of synergy to reinvent IMC education.

    المؤلفون: Kerr, Gayle1 (AUTHOR) gf.kerr@qut.edu.au, Mulhern, Frank2 (AUTHOR), Viswanathan, Vijay3 (AUTHOR), Kitchen, Philip4 (AUTHOR), Zabkar, Vesna5 (AUTHOR), Lings, Ian6 (AUTHOR), Kliatchko, Jerry7 (AUTHOR)

    المصدر: Journal of Marketing Communications. Mar2024, Vol. 30 Issue 2, p188-200. 13p.

    مصطلحات موضوعية: *INTEGRATED marketing, *CUSTOMER experience, *CONSUMERS


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  9. 9
    MarketLine Company Profile: Enero Group Limited.

    المصدر: Enero Group Limited MarketLine Company Profile. 1/31/2024, p1-15. 15p.

    مصطلحات موضوعية: *INTEGRATED marketing

    مصطلحات جغرافية: AUSTRALIA

    الشركة/الكيان: ENERO Group Ltd.


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  10. 10
    Academic Journal
    THE INTEGRATED MARKETING COMMUNICATION IN CROATIAN COMPANIES.

    المؤلفون: Fraculj, Mario1 Mario.Fraculj@algebra.hr, Brkanić, Sara1, Tadić, Diana Plantić2

    المصدر: Interdisciplinary Description of Complex Systems. 2024, Vol. 22 Issue 4, p401-414. 14p.

    مصطلحات موضوعية: *INTEGRATED marketing, *MARKETING, *COMMUNICATION in marketing, *MARKETING channels, *MARKETING strategy


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  11. 11
    Academic Journal
    Research on the Sustainable Development Strategy of Cultural Brands from the Perspective of Computer Network and All Media.

    المؤلفون: Yong Yang1, Xianyong Chen2

    المصدر: International Journal of Multiphysics. 2024, Vol. 18 Issue 3, p230-236. 7p.

    مصطلحات موضوعية: *COMPUTER networks, *INTEGRATED marketing, *BRANDING (Marketing), *COMMUNICATION models, *SUSTAINABLE development


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  12. 12
    Academic Journal
    The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction.

    المؤلفون: Butkouskaya, Vera1 vera.butkouskaya@gmail.com, Oyner, Olga1, Kazakov, Sergey1

    المصدر: Journal of Economics, Finance & Administrative Science. 2023, Vol. 28 Issue 56, p319-334. 16p.

    مصطلحات موضوعية: *INTEGRATED marketing, *MULTI-channel integration, *MARKETING, *COMMUNICATION in marketing, SATISFACTION

    مصطلحات جغرافية: MOSCOW (Russia)

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  13. 13
    MarketLine Company Profile: Communisis Limited.

    المصدر: Communisis Limited MarketLine Company Profile. 7/5/2023, p1-15. 15p.

    مصطلحات موضوعية: *INTEGRATED marketing

    مصطلحات جغرافية: LEEDS (England)

    الشركة/الكيان: COMMUNISIS Ltd.


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  14. 14
    Academic Journal
    Dealing with Integrated Marketing Communications' Paradoxes in Social Ventures.

    المؤلفون: Pimentel, Pedro Chapaval1 (AUTHOR) professorchapaval@gmail.com, Gomes, Paulo Morilha Lanzarini1 (AUTHOR), Didonet, Simone Regina1 (AUTHOR)

    المصدر: Journal of Nonprofit & Public Sector Marketing. Sep/Oct2023, Vol. 35 Issue 4, p354-390. 37p. 1 Diagram, 4 Charts.

    مصطلحات موضوعية: *CUSTOMER cocreation, *INTEGRATED marketing, *BUSINESS communication, *SOCIAL marketing, *SOCIAL impact, PARADOX


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  15. 15
    Academic Journal
    Price prediction in China stock market: an integrated method based on time series clustering and image feature extraction.

    المؤلفون: Guan, Bowen1 (AUTHOR), Zhao, Chencheng2 (AUTHOR), Yuan, Xianghui2 (AUTHOR) xhyuan@mail.xjtu.edu.cn, Long, Jun3 (AUTHOR), Li, Xiang2 (AUTHOR)

    المصدر: Journal of Supercomputing. May2024, Vol. 80 Issue 7, p8553-8591. 39p.

    مصطلحات موضوعية: *TIME series analysis, *INTEGRATED marketing, *PRICES, *STOCKS (Finance), *FEATURE extraction, *INVESTORS, *INVESTOR confidence

    مصطلحات جغرافية: CHINA


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  16. 16
    Dissertation/ Thesis
    Destinos turísticos, comunicación y estrategia digital: un estudio sobre el rol y las prácticas de las oficinas nacionales de turismo en el exterior (ONTE) en la captación de mercados internacinales

    المؤلفون: González Santos, Martina Beatriz

    المساهمون: University/Department: Universitat Pompeu Fabra. Departament de Comunicació

    Thesis Advisors: Fernández Cavia, Josep

    المصدر: TDX (Tesis Doctorals en Xarxa)

    مصطلحات موضوعية: Organizaciones Nacionales de Turismo, Oficinas de turismo en el exterior, Branding de lugares, Branding de destinos turísticos, Comunicación turística, Marketing de destinos, Marketing digital, Medios digitales, Comunicaciones integradas de marketing, Comunicación online, Mercado emisor español, República Dominicana, México, Holanda, Noruega, National Tourism Organizations, Tourism Offices Abroad, Place branding, Destination branding, Tourism communications, Destination marketing, Digital marketing, Digital media, Integrated marketing communications, Online communications, Outbound Spanish market, Dominican Republic, Mexico, Holland, Norway

    وصف الملف: application/pdf

    URL الوصول: http://hdl.handle.net/10803/458364

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  17. 17
    Dissertation/ Thesis
    Antecedents and consequences of integrated marketing communications (IMC): testing a theoretical models from firms' and customers' perspectives in spain and belarus

    المؤلفون: Butkouskaya, Vera

    المساهمون: University/Department: Universitat Autònoma de Barcelona. Departament d'Empresa

    Thesis Advisors: Llonch i Andreu, Joan, Alarcón del Amo, María del Carmen

    المصدر: TDX (Tesis Doctorals en Xarxa)

    مصطلحات موضوعية: Comuinicacions integrades de màrqueting, Comunicaciones integradas de marketing, Integrated marketing communications, Capacitats dinàmiques de màrqueting, Capacidades dinámicas de marketing, Comportament del client posterior a la compra, Comportamiento post-compra del cliente, Post-purchase customer, Ciències Socials

    وصف الملف: application/pdf

    URL الوصول: http://hdl.handle.net/10803/458127

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  18. 18
    Academic Journal
    Emergence of Technology Driven Promotional Strategies for Commercialised Indian Cinema

    المؤلفون: Singh Vikash, Dahiya Surbhi, Abraham Albert, Tausif Ahmad

    المصدر: Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, Vol 30, Iss 3, Pp 204-217 (2024)

    مصطلحات موضوعية: cinema, film promotion, integrated marketing approach, digital technologies, Electronic computers. Computer science, QA75.5-76.95, Economic theory. Demography, HB1-3840, Economics as a science, HB71-74

    وصف الملف: electronic resource

    Relation: http://eia.feaa.ugal.ro/images/eia/2024_3/Vikash_et_al-.pdf; https://doaj.org/toc/1584-0409

    URL الوصول: https://doaj.org/article/d10dd5a73e304ef98576818ab0181317

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  19. 19
    Academic Journal
    BRAND PARTNERSHIPS AND COLLABORATION OF UKRAINIAN BOOK PUBLISHERS

    المؤلفون: Tetiana Yezhyzhanska, Olha-Liuba Kharyna, Polina Tsykhmeistruk

    المصدر: Інтегровані комунікації, Iss 2 (18), Pp 130-139 (2024)

    مصطلحات موضوعية: book marketing, publishing industry, integrated marketing communications, brand, partnership, collaborations, promotion, Journalism. The periodical press, etc., PN4699-5650, Communication. Mass media, P87-96

    وصف الملف: electronic resource

    Relation: https://intcom.kubg.edu.ua/index.php/journal/article/view/351; https://doaj.org/toc/2524-2652

    URL الوصول: https://doaj.org/article/82378750eb4b4e1997cae64e2fb96ef3

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  20. 20
    Academic Journal
    How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship.

    المؤلفون: Laurie, Sally1, Mortimer, Kathleen1 Kathleen.mortimer@northampton.ac.uk

    المصدر: Journal of Marketing Management. Mar2019, Vol. 35 Issue 3/4, p231-252. 22p. 1 Diagram, 8 Charts.

    مصطلحات موضوعية: *INTEGRATED marketing, *MARKETING, *ADVERTISING, *ADVERTISING agencies, *STRATEGIC alliances (Business), *MARKETING planning


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