المؤلفون: Alves, Joana Isabel Ferreira

المساهمون: Teixeira, Sara Raquel de Paiva Abreu, Repositório Científico do Instituto Politécnico do Porto

مصطلحات موضوعية: Marketing digital, Social media marketing, Marketing de conteúdo, Estratégias de conteúdo, Marketing social, Marketing influencers, Reputação da marca, Content marketing, Brand reputation, Content strategies, Influencers marketing, Social marketing, Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.22/24739

المؤلفون: Alla Mohammed elsayed

المصدر: Journal of Architecture, Art & Humanistic Science, Vol 8, Iss 40, Pp 174-207 (2023)

مصطلحات موضوعية: influencers marketing, influencer, word of mouth marketing (wom), electronic word of mouth marketing (ewom), competitive advantage, Fine Arts, Architecture, NA1-9428

وصف الملف: electronic resource

Relation: https://mjaf.journals.ekb.eg/article_192344_d523176de0f1e14fc106ce952c9c6934.pdf; https://doaj.org/toc/2356-9654; https://doaj.org/toc/2357-0342

URL الوصول: https://doaj.org/article/2f73ac48c0dd497e817061ce5eb43c6a

المؤلفون: Danijel Bratina, Armand Faganel

المصدر: Administrative Sciences, Vol 14, Iss 2, p 33 (2024)

مصطلحات موضوعية: Gen X, Gen Z, influencer marketing, effectiveness of influencers’ marketing-communications, Political institutions and public administration (General), JF20-2112

Relation: https://www.mdpi.com/2076-3387/14/2/33; https://doaj.org/toc/2076-3387; https://doaj.org/article/767b1713143d4fbbb78d5b1735743f06

الاتاحة: https://doi.org/10.3390/admsci14020033
https://doaj.org/article/767b1713143d4fbbb78d5b1735743f06

المؤلفون: Fung Yi Tam, Jane Lung

المصدر: International Journal of Information Management Data Insights, Vol 5, Iss 1, Pp 100309- (2025)

مصطلحات موضوعية: Digital marketing, Luxury fashion brands, Systematic Literature Review, Case Study, Influencers marketing, Omnichannel marketing, Information technology, T58.5-58.64

وصف الملف: electronic resource

Relation: http://www.sciencedirect.com/science/article/pii/S2667096824000983; https://doaj.org/toc/2667-0968

URL الوصول: https://doaj.org/article/ee61101134de4b53b23a3b006f7248c8

المؤلفون: Bastidas Manzano, Ana Belén

المصدر: Revista de Marketing y Publicidad; Revista de Marketing y Publicidad N.º 7 Marzo-Octubre 2023; 123-125 ; 2792-405X ; 2659-3904

مصطلحات موضوعية: marketing de influencers, audiencia, social media, marca personal, influencers marketing, audience, brand management

وصف الملف: application/pdf

Relation: https://revistas.cef.udima.es/index.php/marketing/article/view/18649/18369; https://revistas.cef.udima.es/index.php/marketing/article/view/18649

الاتاحة: https://revistas.cef.udima.es/index.php/marketing/article/view/18649

المؤلفون: Castillo Abdul, Bárbara, Romero Rodríguez, Luis Miguel, Balseca, Johana

مصطلحات موضوعية: Fashion marketing, Branded content, Social network, Influencers marketing, Digital marketing, Fashion film, 58 Pedagogía

Relation: http://hdl.handle.net/10272/20813

الاتاحة: http://hdl.handle.net/10272/20813
https://doi.org/10.1177/21582440211056609

المؤلفون: Nishiyama Pelaez, Angelo Mitzuo, Diaz Tahua, Camila Paola

المساهمون: Diez Ruiz Eldredge, Monica María

المصدر: Universidad Peruana de Ciencias Aplicadas (UPC) ; Repositorio Académico - UPC

مصطلحات موضوعية: Marketing de influencers, Marketing estratégico, Posicionamiento, Salud, Influencers Marketing, Strategic Marketing, Positioning, Health Care, https://purl.org/pe-repo/ocde/ford#5.02.04, https://purl.org/pe-repo/ocde/ford#5.00.00

وصف الملف: application/pdf; application/msword; application/epub

Relation: http://hdl.handle.net/10757/670808; 000000012196144X

الاتاحة: http://hdl.handle.net/10757/670808

المؤلفون: Pereira, Cláudia Sofia Gomes

المساهمون: Santos, José de Freitas, Repositório Científico do Instituto Politécnico do Porto

مصطلحات موضوعية: Instagram, Influencers marketing, Digital influencers, Fitness, Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.22/11195

المؤلفون: Vilajoana-Alejandre, Sandra, Rom-Rodríguez, Josep, Miotto, Giorgia

مصطلحات موضوعية: Autorregulación, Derecho, Ética, Marketing de influencers, Publicidad, Redes sociales, Self-regulation, Law, Ethics, Influencers’ marketing, Advertising, Social media, Comunicación Audiovisual y Publicidad

Relation: http://mediterranea-comunicacion.org/; Revista Mediterránea de Comunicación. 2019, 10(2): 115-129. doi:10.14198/MEDCOM2019.10.2.15; https://doi.org/10.14198/MEDCOM2019.10.2.15; http://hdl.handle.net/10045/92587

الاتاحة: http://hdl.handle.net/10045/92587
https://doi.org/10.14198/MEDCOM2019.10.2.15

المؤلفون: Vilajoana-Alejandre, Sandra, Rom-Rodríguez, Josep, Miotto, Giorgia

المصدر: Revista Mediterránea de Comunicación / Mediterranean Journal of Communication; Vol. 10 No 2 (2019); 115-129 ; Revista Mediterránea de Comunicación/Mediterranean Journal of Communication; Vol. 10 No. 2 (2019); 115-129 ; Revista Mediterránea de Comunicación; Vol. 10 Núm. 2 (2019); 115-129 ; 1989-872X

مصطلحات موضوعية: Self-regulation, law, ethics, influencers’ marketing, advertising, social media, Autorregulación, derecho, ética, marketing de influencers, publicidad, redes sociales

Relation: https://www.mediterranea-comunicacion.org/article/view/2019-10-2-retos-de-la-autorregulacion-publicitaria-ante-los-ries/pdf_en; https://www.mediterranea-comunicacion.org/article/view/2019-10-2-retos-de-la-autorregulacion-publicitaria-ante-los-ries/pdf; https://www.mediterranea-comunicacion.org/article/view/2019-10-2-retos-de-la-autorregulacion-publicitaria-ante-los-ries/epub_en; https://www.mediterranea-comunicacion.org/article/view/2019-10-2-retos-de-la-autorregulacion-publicitaria-ante-los-ries/epub_es; https://www.mediterranea-comunicacion.org/article/view/2019-10-2-retos-de-la-autorregulacion-publicitaria-ante-los-ries/mobi_en; https://www.mediterranea-comunicacion.org/article/view/2019-10-2-retos-de-la-autorregulacion-publicitaria-ante-los-ries/mobi_es; https://www.mediterranea-comunicacion.org/article/view/2019-10-2-retos-de-la-autorregulacion-publicitaria-ante-los-ries

الاتاحة: https://www.mediterranea-comunicacion.org/article/view/2019-10-2-retos-de-la-autorregulacion-publicitaria-ante-los-ries

المؤلفون: Flor Angélica Lavanda Reyes, Mario Gustavo Reyes Mejía, Rosa Elvira Ruiz Reyes, Luis Alberto Castillo Samanamud

مصطلحات موضوعية: Influencers, Marketing, Producto, Marca, Publicidad, Redes sociales(Influencers, Marketing, Product, Brand, Advertising, Social networks.)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::03ef3d6899ffce85e13f8f60578f68f6

المؤلفون: Kulaga B., Cedrola E.

المساهمون: Pereira E. T., Costa C., Breda Z., Kulaga, B., Cedrola, E.

مصطلحات موضوعية: genderless, genderless fashion, fashion marketing, influencers marketing, brand management, Settore SECS-P/08 - Economia e Gestione delle Imprese

وصف الملف: FORMATO ELETTRONICO (nel caso di documento pubblicato on-line)

Relation: info:eu-repo/semantics/altIdentifier/isbn/978-1-914587-29-0; ispartofbook:Proceedings of the 5th International Conference on Gender Research; volume:5 1/2022; firstpage:317; lastpage:321; numberofpages:5; alleditors:Pereira E. T., Costa C., Breda Z.; http://hdl.handle.net/11393/296055; info:eu-repo/semantics/altIdentifier/scopus/2-s2.0-85178273674; https://papers.academic-conferences.org/index.php/icgr/issue/view/3/2

الاتاحة: http://hdl.handle.net/11393/296055
https://papers.academic-conferences.org/index.php/icgr/issue/view/3/2

المؤلفون: Kulaga, B., Cedrola, E.

مصطلحات موضوعية: influencers marketing, genderless, genderless fashion, fashion marketing, influencers marketing, brand management, genderless, genderless fashion, fashion marketing, Settore SECS-P/08 - Economia e Gestione delle Imprese, brand management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______3732::fe9919f10607a5fb31a856f9dd69951c
http://hdl.handle.net/11393/296055

المؤلفون: Casas Robayo, Anamaria

المساهمون: Robayo-Pinzon, Oscar, Estudios sobre Identidad

المصدر: instname:Universidad del Rosario

مصطلحات موضوعية: Influencers marketing, Influencies avatar, Tendencias de mercado, Decisión de compra, Influencia en la compra, Efectos psicológicos que producen los influencer, Efectos en los consumidores, Administración general, Influencer marketing, Influencer avatar, Market trends, Purchase decision Influence on the purchase, Psychological effects produced by influencers, Effects on consumers

وصف الملف: application/pdf

Relation: https://repository.urosario.edu.co/handle/10336/37970

الاتاحة: https://repository.urosario.edu.co/handle/10336/37970

المؤلفون: Prpić, Laura

المساهمون: Mandić, Miroslav

مصطلحات موضوعية: DRUŠTVENE ZNANOSTI. Ekonomija. Marketing, SOCIAL SCIENCES. Economics. Marketing, marketing utjecajnih osoba, sportski marketing, generacija Z, sportaši, influencers marketing, sports marketing, generation Z, sportists

وصف الملف: application/pdf

Relation: https://zir.nsk.hr/islandora/object/efzg:9464; https://urn.nsk.hr/urn:nbn:hr:148:637893; https://repozitorij.unizg.hr/islandora/object/efzg:9464; https://repozitorij.unizg.hr/islandora/object/efzg:9464/datastream/PDF

الاتاحة: https://zir.nsk.hr/islandora/object/efzg:9464
https://urn.nsk.hr/urn:nbn:hr:148:637893
https://repozitorij.unizg.hr/islandora/object/efzg:9464
https://repozitorij.unizg.hr/islandora/object/efzg:9464/datastream/PDF

المؤلفون: Bárbara Castillo-Abdul, Luis M. Romero-Rodríguez, Johana Balseca

المصدر: SAGE Open, Vol 11 (2021)
Arias Montano. Repositorio Institucional de la Universidad de Huelva
instname

مصطلحات موضوعية: Social network, Branded content, Digital marketing, business.industry, General Arts and Humanities, General Social Sciences, Social Sciences, Advertising, Influencer marketing, 58 Pedagogía, Influencers marketing, Content analysis, Fashion marketing, AZ20-999, Narrative, History of scholarship and learning. The humanities, Fashion film, Sociology, business

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::947296320c1db88d97add9a991692ec7
https://doaj.org/article/58dfea41e9744e3ca6380a7461a0997a

المؤلفون: Sandra VILAJOANA-ALEJANDRE, Josep ROM-RODRÍGUEZ, Giorgia MIOTTO

المصدر: Revista Mediterránea de Comunicación, Vol 10, Iss 2, Pp 115-129 (2019)

مصطلحات موضوعية: ética, social media, Autorregulación, influencers’ marketing, ethics, lcsh:P87-96, lcsh:Communication. Mass media, marketing de influencers, redes sociales, Self-regulation, publicidad, law, derecho, advertising

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doajarticles::859d15880a42b48c7f90b784e691928d
https://www.mediterranea-comunicacion.org/article/view/2019-10-2-retos-de-la-autorregulacion-publicitaria-ante-los-riesgos-juridicos-y-eticos-del-marketing-de-influencers

المؤلفون: Paiva, Márcio Francisco Rasteiro

المساهمون: Camponez, José Carlos Costa dos Santos

المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

مصطلحات موضوعية: Engagement, Microinfluenciadores, Engajamento, Marketing de Influenciadores, Marcas, Digital Influencers, Influenciadores Digitais, Influencers Marketing, Microinfluencers, Brands

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::8d4b9c48383dab8b2edb143c27c8d8e4
https://hdl.handle.net/10316/93756

المؤلفون: González Morales, Angie Paola

المساهمون: Ruíz Parra, Iván Alberto, Beltrán Tolosa, Nelson Javier

مصطلحات موضوعية: Marketing de influencia, Publicidad 5.0, Estrategia de medios, Reglamentación, Métricas, Influencers marketing, Advertising 5.0, Media strategy, Reglamentation, Metrics, Comunicación social - Tesis y disertaciones académicas, Mercadeo en Internet, Influenciadores, Redes sociales en línea

جغرافية الموضوع: América del Norte, América del Sur, América Latina, Áreas Intercontinentales (Hemisferio occidental), Áreas Intercontinentales (Hemisferio Oriental), Europa

وصف الملف: PDF; application/pdf

Relation: http://hdl.handle.net/10554/58862; instname:Pontificia Universidad Javeriana; reponame:Repositorio Institucional - Pontificia Universidad Javeriana; repourl:https://repository.javeriana.edu.co

الاتاحة: http://hdl.handle.net/10554/58862

المؤلفون: Piña Sánchez, Antoni

المساهمون: Rejón Guardia, Francisco

مصطلحات موضوعية: 33 - Economia, Influencers marketing, Parasocial relationship, eWOM, Purchase intention, Persuasion knowledge

وصف الملف: application/pdf

Relation: http://hdl.handle.net/11201/157708

الاتاحة: http://hdl.handle.net/11201/157708