المؤلفون: Zhang, Xiaoling¹ (AUTHOR) 190836773@qq.com

المصدر: Journal of Marketing Management. Dec2024, Vol. 40 Issue 17/18, p1718-1739. 22p.

مصطلحات موضوعية: *INFLUENCER marketing, *CONSUMER psychology, *INFORMATION-seeking behavior, PHYSIOLOGICAL stress, SELF-perception

المؤلفون: Lanz, Andreas (AUTHOR), Goldenberg, Jacob (AUTHOR) andreas.lanz@unibas.ch, Shapira, Daniel (AUTHOR), Stahl, Florian (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p839-857. 19p.

مصطلحات موضوعية: *INFLUENCER marketing, *MARKETING strategy, *ADVERTISING endorsements, *USER-generated content, *SIMULATION methods & models, MACHINE learning

المؤلفون: Rosenthal, Benjamin¹ (AUTHOR) benjamin.rosenthal@fgv.br, Airoldi, Massimo² (AUTHOR)

المصدر: Journal of Marketing Management. Sep2024, Vol. 40 Issue 11/12, p910-936. 27p.

مصطلحات موضوعية: *INFLUENCER marketing, *CONSUMERS, *CONSUMER research, SOCIAL media, GROUP identity

المؤلفون: Goldenberg, Jacob (AUTHOR) jgoldenberg@idc.ac.il, Lanz, Andreas (AUTHOR), Shapira, Daniel (AUTHOR), Stahl, Florian (AUTHOR)

المصدر: Journal of Marketing. Sep2024, Vol. 88 Issue 5, p111-130. 20p.

مصطلحات موضوعية: *INFLUENCER marketing, *USER-generated content, *ADVERTISING endorsements, SOCIAL media, FOLLOWERSHIP

المصدر: Harvard Business Review. Sep/Oct2024, Vol. 102 Issue 5, p23-27. 4p. 1 Color Photograph, 2 Cartoon or Caricatures.

مصطلحات موضوعية: *INFLUENCER marketing, *DIRECT selling, *SALES, AUTHENTICITY (Philosophy), CELEBRITIES

المؤلفون: Tian, Zijun (AUTHOR) ztian@wustl.edu, Dew, Ryan (AUTHOR), Iyengar, Raghuram (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Jun2024, Vol. 61 Issue 3, p472-495. 24p.

مصطلحات موضوعية: *INFLUENCER marketing, *STREAMING video & television, CAUSAL inference, DEEP learning, TAGS (Metadata), ONLINE social networks

Reviews & Products: TIKTOK (Web resource)

المؤلفون: Mrad, Mona¹ (AUTHOR) mmrad@aus.edu, Ramadan, Zahy² (AUTHOR), Tóth, Zsófia³ (AUTHOR), Nasr, Lina⁴ (AUTHOR), Karimi, Sahar⁵ (AUTHOR)

المصدر: Journal of Advertising. Aug2024, p1-19. 19p. 2 Illustrations.

مصطلحات موضوعية: *INFLUENCER marketing, *CONSUMERS, PARASOCIAL relationships, SOCIAL comparison, JEALOUSY

المؤلفون: Chen, Yiwen¹ (AUTHOR) yiwenchen@sfsu.edu, Chen, Li² (AUTHOR), Pan, Yang³ (AUTHOR)

المصدر: Journal of Marketing Management. Aug2024, Vol. 40 Issue 9/10, p675-703. 29p.

مصطلحات موضوعية: *INFLUENCER marketing, *PRODUCT attributes, *MARKETING, *COMMUNICATION in marketing, *MARKETING effectiveness, VIDEOS

المؤلفون: Gu, Xian (AUTHOR), Zhang, Xiaoxi (AUTHOR) xiaoxi.zhang@outlook.com, Kannan, P.K. (AUTHOR)

المصدر: Journal of Marketing. Jul2024, Vol. 88 Issue 4, p64-83. 20p.

مصطلحات موضوعية: *INFLUENCER marketing, *USER-generated content, *ADVERTISING effectiveness, *MARKETING strategy, *ELECTRONIC commerce, LIVE streaming, SOCIAL media

Reviews & Products: TIKTOK (Web resource)

المؤلفون: Cascio Rizzo, Giovanni Luca (AUTHOR) glcasciorizzo@luiss.it, Villarroel Ordenes, Francisco (AUTHOR), Pozharliev, Rumen (AUTHOR), De Angelis, Matteo (AUTHOR), Costabile, Michele (AUTHOR)

المصدر: Journal of Marketing. Jul2024, Vol. 88 Issue 4, p107-128. 22p.

مصطلحات موضوعية: *INFLUENCER marketing, *CONSUMERS, MOTIVATION (Psychology), LANGUAGE & languages

Reviews & Products: TIKTOK (Web resource)

المؤلفون: Beichert, Maximilian (AUTHOR), Bayerl, Andreas (AUTHOR), Goldenberg, Jacob (AUTHOR) jgoldenberg@runi.ac.il, Lanz, Andreas (AUTHOR)

المصدر: Journal of Marketing. Jul2024, Vol. 88 Issue 4, p40-63. 24p.

مصطلحات موضوعية: *INFLUENCER marketing, *RATE of return, *MARKETING strategy, *ADVERTISING endorsements, *DIRECT selling, *TARGET marketing, SOCIAL media

المؤلفون: Cao, Zike¹ caozike@zju.edu.cn, Belo, Rodrigo² rodrigo.belo@novasbe.pt

المصدر: MIS Quarterly. Mar2024, Vol. 48 Issue 1, p375-392. 18p.

مصطلحات موضوعية: *INFLUENCER marketing, *DISCLOSURE, *ADVERTISING endorsements, *CONSUMER attitudes, *CUSTOMER relations, SOCIAL media

المصدر: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p156-159. 4p. 12 Color Photographs.

مصطلحات موضوعية: *INFLUENCER marketing, *BUSINESS skills, *HUMAN resources departments, *TALENT management, INTERNET celebrities

المؤلفون: Hwang, Serim¹, Zhang, Shunyuan², Liu, Xiao³, Srinivasan, Kannan⁴

المصدر: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p56-60. 5p. 3 Color Photographs.

مصطلحات موضوعية: *BRAND name products, *INFLUENCER marketing, *COST, VIRTUAL actors & actresses, HUMAN beings

المؤلفون: Hund, Emily

المصدر: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p42-49. 8p. 5 Color Photographs.

مصطلحات موضوعية: *INFLUENCER marketing, *PROFESSIONAL ethics, *PROFESSIONALIZATION, *LABOR laws, *COMMERCIAL law, *LABOR organizing, *PRECARITY, SOCIAL media

المؤلفون: Grgurić Čop, Nina^1,2 (AUTHOR) nina.grguric.cop@efri.hr, Culiberg, Barbara¹ (AUTHOR), First Komen, Ivana² (AUTHOR)

المصدر: Journal of Marketing Management. Feb2024, Vol. 40 Issue 1/2, p1-22. 22p.

مصطلحات موضوعية: *INFLUENCER marketing, *SALES promotion, ETHICAL problems, ROLE theory, DUTY

المؤلفون: Ding, Chao¹ chao.ding@hku.hk, Jabr, Wael² wjabr@psu.edu, Guo, Hong³ hguo@asu.edu

المصدر: MIS Quarterly. Dec2023, Vol. 47 Issue 4, p1647-1662. 16p.

مصطلحات موضوعية: *INFLUENCER marketing, SOCIAL media & politics, SOCIAL media, MISINFORMATION, POLITICAL campaigns, POLITICAL competition, IDEOLOGY, POLARIZATION (Social sciences)

المؤلفون: Rizzo, Giovanni Luca Cascio (AUTHOR) glcasciorizzo@luiss.it, Berger, Jonah (AUTHOR), Angelis, Matteo De (AUTHOR), Pozharliev, Rumen (AUTHOR)

المصدر: Journal of Consumer Research. Dec2023, Vol. 50 Issue 4, p810-825. 16p.

مصطلحات موضوعية: *INFLUENCER marketing, *CONSUMER behavior, *ADVERTISING endorsements, *PRODUCT usage, SENSES, LANGUAGE & languages, SOCIAL media, AUTHENTICITY (Philosophy)

المؤلفون: Chung, Jaeyeon (Jae) (AUTHOR), Ding, Yu (AUTHOR), Kalra, Ajay (AUTHOR) ajay.kalra@rice.edu

المصدر: Journal of Consumer Research. Dec2023, Vol. 50 Issue 4, p683-703. 21p.

مصطلحات موضوعية: *INFLUENCER marketing, *CUSTOMER relations, FAMILY relations, FRIENDSHIP, PRONOUNS (Grammar), SOCIAL media, AUTHENTICITY (Philosophy)

Reviews & Products: INSTAGRAM (Web resource)

المؤلفون: Dens, Nathalie¹ (AUTHOR) nathalie.dens@uantwerpen.be, Hudders, Liselot² (AUTHOR), Rosengren, Sara³ (AUTHOR)

المصدر: International Journal of Advertising. Jan2025, Vol. 44 Issue 1, p1-4. 4p.

مصطلحات موضوعية: *INFLUENCER marketing, *ADVERTISING effectiveness, *CIRCULAR economy, SOCIAL media, AUDITORY selective attention