المؤلفون: Hollstein, Anna Sophie¹ hollstein@uni-bremen.de, Burmann, Christoph¹ burmann@uni-bremen.de

المصدر: Transfer: Zeitschrift für Kommunikation & Markenmanagement. Sep2024, Vol. 70 Issue 3, p30-36. 7p.

مصطلحات موضوعية: *BRAND identification, *EMPLOYER branding (Marketing), *BRANDING (Marketing), *EMPLOYEE recruitment, *LABOR market

المؤلفون: Hollstein, Anna Sophie¹ hollstein@uni-bremen.de, von der Wense, Daniel¹, Schade, Michael¹, Burmann, Christoph¹

المصدر: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p1004-1007. 4p.

مصطلحات موضوعية: *CONSUMER research, *CONSUMER attitudes, *CONSUMER behavior, *BRAND identification, *BRAND awareness

المؤلفون: Frese, Franziska¹ franziska.frese@uni-bremen.de, Hollstein, Anna Sophie¹, Fink, Tanja¹, Schade, Michael¹, Burmann, Christoph¹

المصدر: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p663-666. 4p.

مصطلحات موضوعية: *INFLUENCER marketing, INTERNET celebrities