المؤلفون: Clegg, Melanie (AUTHOR) melanie.clegg@wu.ac.at, Hofstetter, Reto (AUTHOR), Bellis, Emanuel de (AUTHOR), Schmitt, Bernd H (AUTHOR)

المصدر: Journal of Consumer Research. Aug2024, Vol. 51 Issue 2, p342-361. 20p.

مصطلحات موضوعية: *HUMAN-computer interaction, *CONSUMER behavior, *CONSUMER attitudes, *ARTIFICIAL intelligence, *SMART devices, GENERATIVE artificial intelligence, PERCEPTION (Philosophy), CREATIVE ability

المؤلفون: Hofstetter, Reto (AUTHOR) reto.hofstetter@unilu.ch, Fritze, Martin P (AUTHOR), Lamberton, Cait (AUTHOR)

المصدر: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p140-150. 11p.

مصطلحات موضوعية: *NON-fungible tokens, *BLOCKCHAINS, *SCARCITY, *VALUE (Economics), *PRICING

المؤلفون: Hofstetter, Reto, Miller, Klaus M., Krohmer, Harley, Zhang, Z. John

مصطلحات موضوعية: Economics - General Economics

URL الوصول: http://arxiv.org/abs/2005.11318

المؤلفون: Seele, Peter, Dierksmeier, Claus, Hofstetter, Reto, Schultz, Mario D.

المصدر: Journal of Business Ethics, 2021 May 01. 170(4), 697-719.

URL الوصول: https://www.jstor.org/stable/45386834

المؤلفون: Hofstetter, Reto, Dahl, Darren W., Aryobsei, Suleiman, Herrmann, Andreas

المصدر: Journal of Marketing Research, 2021 Feb 01. 58(1), 95-114.

URL الوصول: https://www.jstor.org/stable/27103536

المؤلفون: Nann, Lucas, Finken, David, Zogaj, Adnan, Reiser, Stefan, Hofstetter, Reto

المصدر: Marketing Review St. Gallen, 2023(01), 34, 42, (2023-01-01)

Relation: https://imc.unisg.ch/shop/marketing-review-st-gallen-1-2023-assessing-marketing-performance/; https://zenodo.org/communities/lory_unilu; https://zenodo.org/communities/lory; https://zenodo.org/communities/lory_unilu_wf; https://doi.org/10.5281/zenodo.7715945; https://doi.org/10.5281/zenodo.7715946; oai:zenodo.org:7715946

الاتاحة: https://doi.org/10.5281/zenodo.7715946

المؤلفون: Greifenstein, Marvin, Schakols, Felix, Finken, David, Hofstetter, Reto

مصطلحات موضوعية: ddc:650

Relation: Journal: Marketing Review St.Gallen; Volume: 40; Year: 2023; Issue: 4; Pages: 42-49; https://hdl.handle.net/10419/299827; RePEc:zbw:hsgmrs:299827

الاتاحة: https://hdl.handle.net/10419/299827

المؤلفون: Hofstetter, Reto^1,2 (AUTHOR) reto.hofstetter@unilu.ch, Gollnhofer, Johanna Franziska^1,3 (AUTHOR) johannafranziska.gollnhofer@unisg.ch

المصدر: International Journal of Research in Marketing. Sep2024, Vol. 41 Issue 3, p427-435. 9p.

مصطلحات موضوعية: *USER-generated content, *INFLUENCER marketing, *SOCIAL marketing, *SOCIAL networks, INTERNET content

المؤلفون: Rohlfsen, Felicia, Hofstetter, Reto, Finken, David, Ilg, Lena, Herger, Philipp, de Carvalho, Daniel, Herrmann, Andreas

وصف الملف: application/pdf

Relation: https://www.alexandria.unisg.ch/handle/20.500.14171/108924

الاتاحة: https://www.alexandria.unisg.ch/handle/20.500.14171/108924
https://hdl.handle.net/20.500.14171/108924

المؤلفون: Hofstetter, Reto

المصدر: Elgar Encyclopedia of Consumer Behavior ; page 224-226 ; ISBN 9781803926278 9781803926261 9781803926278

الاتاحة: http://dx.doi.org/10.4337/9781803926278.ch69
https://www.elgaronline.com/view/book/9781803926278/ch69.xml
https://www.elgaronline.com/view/book/9781803926278/9781803926278.xml

المؤلفون: Hofstetter, Reto

المصدر: Elgar Encyclopedia of Consumer Behavior ; page 65-67 ; ISBN 9781803926278 9781803926261 9781803926278

الاتاحة: http://dx.doi.org/10.4337/9781803926278.ch21
https://www.elgaronline.com/view/book/9781803926278/ch21.xml
https://www.elgaronline.com/view/book/9781803926278/9781803926278.xml

المؤلفون: Hofstetter, Reto, Nann, Lucas, Zivkovic, M., Buechi, C., Dreessen, L., Eiteneuer, A.

Relation: https://www.unilu.ch/fakultaeten/wf/institute-zentren-forschungsstellen/institute-of-marketing-and-analytics/swiss-consumer-studies/download-selected-insights-der-swiss-consumer-studies/; https://zenodo.org/communities/lory_unilu; https://zenodo.org/communities/lory; https://zenodo.org/communities/lory_unilu_wf; https://doi.org/10.5281/zenodo.7669886; https://doi.org/10.5281/zenodo.7669887; oai:zenodo.org:7669887

الاتاحة: https://doi.org/10.5281/zenodo.7669887

المؤلفون: Finken, David, Imboden, N., Campopiano, P., Schulz, M., Hofstetter, Reto

المصدر: 2023-04-23 00:00:00

Relation: https://www.unilu.ch/fakultaeten/wf/institute-zentren-forschungsstellen/institute-of-marketing-and-analytics/swiss-consumer-studies/download-selected-insights-der-swiss-consumer-studies/; https://zenodo.org/communities/lory_unilu; https://zenodo.org/communities/lory; https://zenodo.org/communities/lory_unilu_wf; https://doi.org/10.5281/zenodo.7669938; https://doi.org/10.5281/zenodo.7669939; oai:zenodo.org:7669939

الاتاحة: https://doi.org/10.5281/zenodo.7669939

المؤلفون: Rohlfsen, Felicia, Hofstetter, Reto, Finken, David, Ilg, L., Herger, P., De Carvalho, D., Herrman, A.

المصدر: 2023-05-23 00:00:00

Relation: https://www.unilu.ch/fakultaeten/wf/institute-zentren-forschungsstellen/institute-of-marketing-and-analytics/swiss-consumer-studies/download-selected-insights-der-swiss-consumer-studies/; https://zenodo.org/communities/lory_unilu; https://zenodo.org/communities/lory; https://zenodo.org/communities/lory_unilu_wf; https://doi.org/10.5281/zenodo.7669974; https://doi.org/10.5281/zenodo.7669975; oai:zenodo.org:7669975

الاتاحة: https://doi.org/10.5281/zenodo.7669975

المؤلفون: Zimmermann, J. L., Görgen, J., De Bellis, E., Hofstetter, Reto

المصدر: University of Lucerne, (2022-01-01) ; 2023-03-23 00:00:00

Relation: https://www.unilu.ch/fakultaeten/wf/institute-zentren-forschungsstellen/institute-of-marketing-and-analytics/swiss-consumer-studies/download-selected-insights-der-swiss-consumer-studies/; https://zenodo.org/communities/lory_unilu; https://zenodo.org/communities/lory; https://zenodo.org/communities/lory_unilu_wf; https://doi.org/10.5281/zenodo.7670154; https://doi.org/10.5281/zenodo.7670155; oai:zenodo.org:7670155

الاتاحة: https://doi.org/10.5281/zenodo.7670155

المؤلفون: Clegg, Melanie, Hofstetter, Reto, Blohm, Ivo, Bravin, Marc

مصطلحات موضوعية: ddc:650

Relation: Journal: Marketing Review St.Gallen; Volume: 39; Year: 2022; Issue: 6; Pages: 40-47; http://hdl.handle.net/10419/279711; RePEc:zbw:hsgmrs:279711

الاتاحة: http://hdl.handle.net/10419/279711

المؤلفون: Hofstetter, Reto, de Bellis, Emanuel, Brandes, Leif, Clegg, Melanie, Lamberton, Cait, Reibstein, David, Rohlfsen, Felicia, Schmitt, Bernd, Zhang, John Z.

المساهمون: University of Luzern

المصدر: Marketing Letters ; volume 33, issue 4, page 705-711 ; ISSN 0923-0645 1573-059X

الاتاحة: http://dx.doi.org/10.1007/s11002-022-09639-2
https://link.springer.com/content/pdf/10.1007/s11002-022-09639-2.pdf
https://link.springer.com/article/10.1007/s11002-022-09639-2/fulltext.html

المؤلفون: Schultz, Mario D., Clegg, Melanie, Hofstetter, Reto, Seele, Peter

المصدر: AI & SOCIETY

Relation: info:eu-repo/semantics/altIdentifier/pissn/0951-5666; info:eu-repo/semantics/altIdentifier/pissn/1435-5655; https://serval.unil.ch/notice/serval:BIB_E1B1F5FEBA15

الاتاحة: https://serval.unil.ch/notice/serval:BIB_E1B1F5FEBA15
https://doi.org/10.1007/s00146-024-02123-7

المؤلفون: Hofstetter, Reto, Lanz, Andreas, Sahni, Navdeep S.

المصدر: SSRN Electronic Journal ; ISSN 1556-5068

الاتاحة: http://dx.doi.org/10.2139/ssrn.4808887

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