المؤلفون: Hite, Robert E., Yearwood, Alisa

المصدر: College and University. Win 2001 76(3):17-21.

Peer Reviewed: Y

Page Count: 5

Descriptors: Colleges, Content Analysis, Orientation Materials, Pamphlets, School Publications, Universities

Journal Code: CIJOCT2001

URL الوصول: https://www.aacrao.org/publications/college_and_university_journal.aspx

المؤلفون: Fraser, Cynthia, Hite, Robert E., Sauer, Paul L.

المصدر: Journal of Consumer Research, 1988 Sep 01. 15(2), 284-287.

URL الوصول: https://www.jstor.org/stable/2489534

المؤلفون: Fraser, Cynthia, Hite, Robert E.

المصدر: Journal of Marketing, 1988 Oct 01. 52(4), 96-103.

URL الوصول: https://www.jstor.org/stable/1251636

المؤلفون: Bellizzi, Joseph A., Hite, Robert E.

المصدر: Journal of Marketing, 1989 Apr 01. 53(2), 36-47.

URL الوصول: https://www.jstor.org/stable/1251412

المؤلفون: Hite, Robert E., Fraser, Cynthia

المصدر: Journal of Marketing, 1988 Jul 01. 52(3), 95-103.

URL الوصول: https://www.jstor.org/stable/1251453

المؤلفون: McIntyre, Faye S., Webb, Deborah J., Hite, Robert E.

المصدر: Marketing Education Review ; volume 15, issue 1, page 35-45 ; ISSN 1052-8008 2153-9987

الاتاحة: http://dx.doi.org/10.1080/10528008.2005.11488889
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2005.11488889

المؤلفون: McIntyre, Faye S., Hite, Robert E., Rickard, Mary Kay

المصدر: Journal of Marketing Education ; volume 25, issue 2, page 143-149 ; ISSN 0273-4753 1552-6550

الاتاحة: https://doi.org/10.1177/0273475303254014
https://journals.sagepub.com/doi/pdf/10.1177/0273475303254014

المؤلفون: Hite, Robert E., McIntyre, Faye S., Burke, Richard K.

المصدر: Journal of Professional Services Marketing ; volume 21, issue 2, page 1-14 ; ISSN 0748-4623

الاتاحة: http://dx.doi.org/10.1300/j090v21n02_01
http://www.tandfonline.com/doi/pdf/10.1300/J090v21n02_01

المؤلفون: Hite, Cynthia Fraser, Hite, Robert E.

المصدر: Market Research Society. Journal. ; volume 37, issue 2, page 1-9 ; ISSN 0025-3618

الاتاحة: https://doi.org/10.1177/147078539503700204
https://journals.sagepub.com/doi/pdf/10.1177/147078539503700204

المؤلفون: Fraser, Cynthia, Hite, Robert E.

المصدر: International Marketing Review, 1990, Vol. 7, Issue 5.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EUM0000000001536

المؤلفون: Laughlin, Jay L., Hite, Robert E.

المصدر: Journal of Marketing Education ; volume 15, issue 3, page 39-46 ; ISSN 0273-4753 1552-6550

الاتاحة: https://doi.org/10.1177/027347539301500306
https://journals.sagepub.com/doi/pdf/10.1177/027347539301500306

المؤلفون: Hite, Robert E.¹, Bellizzi, Joseph A.²

المصدر: Journal of Personal Selling & Sales Management. Nov85, Vol. 5 Issue 2, p19. 12p.

مصطلحات موضوعية: *SELLING, *SALES personnel, *CUSTOMER relations, *OCCUPATIONAL training, *DISCRIMINANT analysis, *SALES presentations, *STANDARD deviations

المؤلفون: Hite, Robert E.¹, Fraser, Cynthia², Bellizzi, Joseph A.³

المصدر: Journal of Advertising Research. Aug/Sep90, Vol. 30 Issue 4, p23-31. 9p. 3 Black and White Photographs.

مصطلحات موضوعية: *PROFESSIONS advertising, *PRICES, *PROFESSIONS, *ADVERTISERS, *MARKETING, *RISK

المؤلفون: Hite, Robert E., Fraser, Cynthia

المصدر: Journal of Advertising Research. Aug/Sep88, Vol. 28 Issue 4, p9-17. 9p.

مصطلحات موضوعية: *ADVERTISING, *INTERNATIONAL business enterprises

مصطلحات جغرافية: UNITED States

المؤلفون: Hite, Robert E.¹, Eck, Randy²

المصدر: Journal of Advertising Research. Oct/Nov87, Vol. 27 Issue 5, p40-53. 14p.

مصطلحات موضوعية: *ADVERTISING & children, *CONSUMER behavior, *CONSUMER attitudes, *ADVERTISING, *CUSTOMER satisfaction, *CONSUMERS, *CONSUMER research, *MARKET surveys, ATTITUDE (Psychology)

المؤلفون: Hite, Robert E.¹, Bellizzi, Joseph A.²

المصدر: Journal of Advertising Research. Jun/Jul86, Vol. 26 Issue 3, p45. 10p.

مصطلحات موضوعية: *CONSUMER behavior, *MARKETING research, *ADVERTISING, *CONSUMER attitudes, *BUSINESS communication, *PROFESSIONAL employees, *CONSUMPTION (Economics), *MARKET surveys

مصطلحات جغرافية: UNITED States

المؤلفون: Hite, Robert E.

المصدر: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 316-321 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319169422 9783319169439

الاتاحة: http://dx.doi.org/10.1007/978-3-319-16943-9_67
https://link.springer.com/content/pdf/10.1007/978-3-319-16943-9_67

المؤلفون: Fraser, Cynthia, Hite, Robert E.

المصدر: Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 232-237 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319170480 9783319170497

الاتاحة: http://dx.doi.org/10.1007/978-3-319-17049-7_48
https://link.springer.com/content/pdf/10.1007/978-3-319-17049-7_48

المؤلفون: Hite, Robert E., Hawes, Jon M.

المصدر: Journal of Managerial Issues, 1991 Apr 01. 3(1), 31-45.

URL الوصول: https://www.jstor.org/stable/40603897

المؤلفون: Hite, Robert E., Bellizzi, Joseph A., Fraser, Cynthia

المصدر: Journal of Business Ethics, 1988 Oct 01. 7(10), 771-776.

URL الوصول: https://www.jstor.org/stable/25071833