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1Academic Journal
المؤلفون: Heller, J., Mahr, D., de Ruyter, K., Schaap, E., Hilken, T., Keeling, D.I., Chylinski, M., Flavi, C., Jung, T.M.Y., Rauschnabel, P.A.
المصدر: Heller , J , Mahr , D , de Ruyter , K , Schaap , E , Hilken , T , Keeling , D I , Chylinski , M , Flavi , C , Jung , T M Y & Rauschnabel , P A 2023 , ' An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead ' , Computers in Human Behavior , vol. 143 , 107697 . https://doi.org/10.1016/j.chb.2023.107697
مصطلحات موضوعية: Augmented reality, Co-authorship networks, Topic modeling, POKEMON GO, FRAMEWORK, IMPACT, COLLABORATION, TECHNOLOGIES, BENEFITS, ADOPTION, SYSTEM
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2Academic Journal
المؤلفون: Hilken, T., Heller, J., Keeling, D.I., Chylinski, M., Mahr, D., de Ruyter, K.
المصدر: Hilken , T , Heller , J , Keeling , D I , Chylinski , M , Mahr , D & de Ruyter , K 2022 , ' Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence ' , Journal of Interactive Marketing , vol. 57 , no. 2 , pp. 356-375 . https://doi.org/10.1177/10949968221083555
مصطلحات موضوعية: augmented reality, mental imagery, imagination gaps, purchase funnel, product bundles, MENTAL-IMAGERY, CONSUMER RESPONSES, HOLISTIC THINKING, PRODUCT, IMPACT, EXPERIENCE, YOURSELF, SERVICE, THOUGHT, ME
وصف الملف: application/pdf
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3Academic Journal
المؤلفون: Hilken, T., Keeling, D.I., Chylinski, M., Ruyter, K., Papez, M.G., Heller, J., Mahr, D., Alimamy, S.
المصدر: Hilken , T , Keeling , D I , Chylinski , M , Ruyter , K , Papez , M G , Heller , J , Mahr , D & Alimamy , S 2022 , ' Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies ' , Psychology & Marketing , vol. 39 , no. 8 , pp. 1660-1671 . https://doi.org/10.1002/mar.21678
مصطلحات موضوعية: augmented reality, cocreation, customer experience, sustainability, virtual reality, well-being, VIRTUAL-REALITY, INFORMATION ACCELERATION, LESSONS, TOURISM, IMPACT, VR
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4Academic Journal
المؤلفون: Hilken, T., Chylinski, M., de Ruyter, K., Heller, J., Keeling, D.I.
المصدر: Hilken , T , Chylinski , M , de Ruyter , K , Heller , J & Keeling , D I 2022 , ' Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality ' , Journal of Service Management , vol. 33 , no. 4/5 , pp. 657-674 . https://doi.org/10.1108/JOSM-11-2021-0439
مصطلحات موضوعية: Service communication, Augmented reality, Virtual reality, Neuro-enhanced reality, Neuromarketing, CO-CREATION, TECHNOLOGY, STIMULATION, EXPERIENCE, FRAMEWORK, ATTITUDES, FRONTLINE, PRODUCTS, IMPACT, RISE
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5Academic Journal
المؤلفون: Hilken, T., Chylinski, M., Keeling, D.I., Heller, J., de Ruyter, K., Mahr, D.
المصدر: Hilken , T , Chylinski , M , Keeling , D I , Heller , J , de Ruyter , K & Mahr , D 2022 , ' How to strategically choose or combine augmented and virtual reality for improved online experiential retailing ' , Psychology & Marketing , vol. 39 , no. 3 , pp. 495-507 . https://doi.org/10.1002/mar.21600
مصطلحات موضوعية: augmented reality, experiential retail, mental imagery, online retailing, retail strategy, virtual reality, CONSUMPTION IMAGERY, IMPACT, ATMOSPHERICS, PRODUCT, SERVICE, JOURNEY, PURCHASE, IMAGINE, ROLES
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6Book
المؤلفون: Hilken, T, Mahr, D, Han, Dai-In Danny
المصدر: Hilken , T , Mahr , D & Han , D-I D 2022 , Building customer loyalty with augmented reality: current and future trends. in Handbook of research on customer loyalty. . Edward Elgar Publishing Limited , pp. 274-290 . https://doi.org/10.4337/9781800371637
مصطلحات موضوعية: customer loyalty, augmented reality, customer loyalty framework
Relation: urn:ISBN:9781800371637
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7Academic Journal
المؤلفون: Hilken, T., Heller, J., Chylinski, M., Keeling, D. I., Mahr, D., Ruyter, K. de
المصدر: Hilken , T , Heller , J , Chylinski , M , Keeling , D I , Mahr , D & Ruyter , K D 2018 , ' Making omnichannel an augmented reality: the current and future state of the art ' , Journal of Research in Interactive Marketing . https://doi.org/10.1108/JRIM-01-2018-0023
مصطلحات موضوعية: Augmented reality, omnichannel management, digital customer experience, customer journey, situated cognition
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8Academic Journal
المؤلفون: Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D., Keeling, D. I.
مصطلحات موضوعية: BF Psychology, HF Commerce, QA75 Electronic computers. Computer science
وصف الملف: text
Relation: https://openaccess.city.ac.uk/id/eprint/17297/8/10.1007%252Fs11747-017-0541-x.pdf; Hilken, T., de Ruyter, K., Chylinski, M. , Mahr, D. Keeling, D. I.view all authorsEPJS_limit_names_shown_load( 'creators_name_17297_et_al', 'creators_name_17297_rest' ); (2017). Augmenting the Eye of the Beholder: Exploring the Strategic Potential of Augmented Reality to Enhance Online Service Experiences. Journal of the Academy of Marketing Science, 45(6), pp. 884-905. doi:10.1007/s11747-017-0541-x https://doi.org/10.1007/s11747-017-0541-x
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9Academic Journal
المؤلفون: Kiratli, N., Rozemeijer, F., Hilken, T., de Ruyter, K., de Jong, A.
مصطلحات موضوعية: HD Industries. Land use. Labor
وصف الملف: text
Relation: https://openaccess.city.ac.uk/id/eprint/15740/1/Kiratli%20et%20al%20%202016.pdf; Kiratli, N., Rozemeijer, F., Hilken, T. , de Ruyter, K. de Jong, A.view all authorsEPJS_limit_names_shown_load( 'creators_name_15740_et_al', 'creators_name_15740_rest' ); (2016). Climate setting in sourcing teams: Developing a measurement scale for team creativity climate. Journal of Purchasing and Supply Management, 22(3), pp. 196-204. doi:10.1016/j.pursup.2016.04.006 https://doi.org/10.1016/j.pursup.2016.04.006
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10Academic Journal
المؤلفون: Currie, P. O., Hilken, T. O., White, R. S.
المصدر: 39 ; 5 ; 386-388
مصطلحات موضوعية: Pseudoroegneria spicata, field experimentation, Alopecurus arundinaceus, saline soils, salt tolerance, plant introduction, Leymus angustus, Elytrigia repens, Psathyrostachys juncea, in vitro digestibility, Montana, rangelands, forage
Relation: https://rangelands.org/; Currie, P. O., Hilken, T. O., & White, R. S. (1986). Field evaluation of five grasses grown on a saline soil. Journal of Range Management, 39(6), 386-388.; http://hdl.handle.net/10150/645333; Journal of Range Management
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11Academic Journal
المؤلفون: Currie, P. O., Volesky, J. D., Hilken, T. O., White, R. S.
المصدر: 40 ; 6 ; 547-550
مصطلحات موضوعية: propham, propyzamide, Bromus japonicus, atrazine, carbohydrates, perennials, weed control, yields, Bromus tectorum, phosphorus, Poaceae, crude protein, Montana, nutritive value, forage
Relation: https://rangelands.org/; Currie, P. O., Volesky, J. D., Hilken, T. O., & White, R. S. (1987). Selective control of annual bromes in perennial grass stands. Journal of Range Management, 40(6), 547-550.; http://hdl.handle.net/10150/645235; Journal of Range Management
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12Academic Journal
المؤلفون: Currie, P. O., Hilken, T. O., White, R. S.
المصدر: 40 ; 6 ; 537-541
مصطلحات موضوعية: Psathyrostachys juncea, regression analysis, Agropyron cristatum, estimation, sampling, Poaceae, Bouteloua gracilis, crop yield, Montana
Relation: https://rangelands.org/; Currie, P. O., Hilken, T. O., & White, R. S. (1987). Evaluation of a single probe capacitance meter for estimating herbage yield. Journal of Range Management, 40(6), 537-541.; http://hdl.handle.net/10150/645174; Journal of Range Management
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13Academic Journal
المؤلفون: Reingold, Nathan, Hilken, T. J. N.
المصدر: Technology and Culture ; volume 8, issue 4, page 499 ; ISSN 0040-165X
الاتاحة: http://dx.doi.org/10.2307/3102122
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14Academic Journal
المؤلفون: White, R. S., Volesky, J. D., Hilken, T. O., Currie, P. O.
المصدر: Journal of Range Management; Nov1987, Vol. 40 Issue 6, p547, 0p