المؤلفون: Brito, João B. G., Bucco, Guilherme B., Heldt, Rodrigo, Becker, João L., Silveira, Cleo S., Luce, Fernando B., Anzanello, Michel J.

المصدر: Financial Innovation ; volume 10, issue 1 ; ISSN 2199-4730

الاتاحة: http://dx.doi.org/10.1186/s40854-023-00558-3
https://link.springer.com/content/pdf/10.1186/s40854-023-00558-3.pdf
https://link.springer.com/article/10.1186/s40854-023-00558-3/fulltext.html

المؤلفون: Heldt, Rodrigo, Silveira, Cleo Schmitt, Luce, Fernando Bins

المصدر: Academia Revista Latinoamericana de Administración, 2022, Vol. 35, Issue 3, pp. 398-412.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/ARLA-01-2022-0014

المؤلفون: Becker, Larissa, Lionello, Rafael Laitano, Nagel, Mateus de Brito, Heldt, Rodrigo, Trombetta, Matheus Santana, Slongo, Luiz Antonio

المساهمون: Marketing, Helsinki

مصطلحات موضوعية: 512 Business and Management, differential pricing, fairness perception, multi-channel retailing, product, explanation, KOTA0000

وصف الملف: application/pdf

Relation: http://hdl.handle.net/10227/552293

الاتاحة: http://hdl.handle.net/10227/552293

المؤلفون: Oliveira, Marta Olivia Rovedder de, Heldt, Rodrigo, Silveira, Cleo Schmitt, Luce, Fernando Bins

المصدر: Marketing Intelligence & Planning ; volume 41, issue 4, page 442-456 ; ISSN 0263-4503

الاتاحة: https://doi.org/10.1108/mip-06-2022-0222
https://www.emerald.com/insight/content/doi/10.1108/MIP-06-2022-0222/full/xml
https://www.emerald.com/insight/content/doi/10.1108/MIP-06-2022-0222/full/html

المؤلفون: Silveira, Cleo Schmitt, Oliveira, Marta Olivia Rovedder de, Heldt, Rodrigo, Luce, Fernando Bins

المصدر: Marketing Intelligence & Planning, 2020, Vol. 39, Issue 1, pp. 1-16.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/MIP-11-2019-0592

المؤلفون: Becker, Larissa Carine Braz, Lionello, Rafael Laitano, Nagel, Mateus de Brito, Heldt, Rodrigo, Trombetta, Matheus Santana, Slongo, Luiz Antonio

المصدر: Revista de Administração IMED; v. 6, n. 2 (2016): Julho-Dezembro; 162-172 ; 2237-7956 ; 10.18256/2237-7956.2016.v6i2

مصطلحات موضوعية: Differential pricing. Fairness perception. Multi-channel retailing. Product. Explanation

وصف الملف: application/pdf

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Perceived fairness of pricing on the internet. Journal of Economic Psychology, 26(3), 343-361.; Huang, P., Lurie, N. & Mitra, S. (2009). Searching for experience on the web: An empirical examination of consumer behavior for search and experience goods. Journal of Marketing, 73(2), 55-69.; Kerin, R. A., Jain, A. & Howard, D. J. (1992). Store shopping experience and consumer price-quality-value perceptions. Journal of Retailing, 68(4), 376-397.; Khan, R. J. & Jain, D. C. (2005). An empirical analysis of price discrimination mechanisms and retailer profitability. Journal of Marketing Research, 42(4), 516-524.; Lii; Y. & Sy, E. (2009). Internet differential pricing: Effects on consumer price perception, emotions, and behavioral responses. Computers in Human Behavior, 25(3), 770–777.; Martín-Ruiz, D. & Rondán-Cataluña, F. J. (2008). The nature and consequences of price unfairness in services: A comparison to tangible goods. 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الاتاحة: https://seer.imed.edu.br/index.php/raimed/article/view/1257
https://doi.org/10.18256/2237-7956/raimed.v6n2p162-172

المؤلفون: Heldt, Rodrigo, Silveira, Cleo Schmitt, Luce, Fernando Bins

المساهمون: Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

المصدر: Journal of Business Research ; volume 127, page 444-453 ; ISSN 0148-2963

الاتاحة: http://dx.doi.org/10.1016/j.jbusres.2019.05.001
https://api.elsevier.com/content/article/PII:S0148296319303030?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0148296319303030?httpAccept=text/plain

المؤلفون: Silveira, Cleo Schmitt, Oliveira, Marta Olivia Rovedder de, Heldt, Rodrigo, Luce, Fernando Bins

المصدر: Marketing Intelligence & Planning ; volume 39, issue 1, page 1-16 ; ISSN 0263-4503

الاتاحة: http://dx.doi.org/10.1108/mip-11-2019-0592
https://www.emerald.com/insight/content/doi/10.1108/MIP-11-2019-0592/full/xml
https://www.emerald.com/insight/content/doi/10.1108/MIP-11-2019-0592/full/html

Alternate Title: PERFORMANCE DA FIRMA: como está sendo mensurada nas pesquisas em marketing e finanças?

المؤلفون: HELDT, Rodrigo¹, de OLIVEIRA, Marta Olivia Rovedder², FRIO, Ricardo Saraiva³, TROMBETTA, Matheus Santana⁴, LUCE, Fernando Bins⁵

المصدر: Caderno de Administração. 2020, Vol. 28 Issue 1, p17-45. 30p.

مصطلحات موضوعية: *ORGANIZATIONAL performance, *MARKETING research, *FINANCIAL research, *JOB performance, *KEY performance indicators (Management)

Alternate Title: SCIENTISM AND THE SCOPE OF MARKETING: A BIBLIOMETRIC ANALYSIS ON MARKETING AND THE ECONOMIC EXCHANGE. (English)

المؤلفون: Aoyama Nogueira, Francisco Eduardo, Heldt Heldt, Rodrigo, Machado da Silva, Israel, Aoyama Vargas Rossi, Carlos Alberto

المصدر: CPMark: Caderno Profissional de Marketing; ago-dez2021, Vol. 9 Issue 4, p147-166, 20p

مصطلحات موضوعية: BIBLIOMETRICS

Alternate Title: Estratégia de Precificação no Varejo Multicanal e Percepção de Justiça: Uma Investigação das Boundary Conditions. (Portuguese)

المؤلفون: Braz Becker, Larissa Carine, Laitano Lionello, Rafael, de Brito Nagel, Mateus, Heldt, Rodrigo, Santana Trombetta, Matheus, Slongo, Luiz Antonio

المصدر: RAIMED: Revista de Administração IMED; jul-dez2016, Vol. 6 Issue 2, p162-172, 11p

مصطلحات موضوعية: RETAIL industry, PRICING

المؤلفون: Heldt, Rodrigo, Silveira, Cleo Schmitt, Luce, Fernando Bins

Relation: http://www.sciencedirect.com/science/article/pii/S0148296319303030

الاتاحة: http://www.sciencedirect.com/science/article/pii/S0148296319303030