المؤلفون: van Esch, Patrick, Cui, Yuanyuan (Gina), Heilgenberg, Kerstin

المصدر: Australasian Marketing Journal ; volume 32, issue 3, page 250-262 ; ISSN 1441-3582 1839-3349

الاتاحة: https://doi.org/10.1177/14413582241244504
https://journals.sagepub.com/doi/pdf/10.1177/14413582241244504
https://journals.sagepub.com/doi/full-xml/10.1177/14413582241244504

المؤلفون: Wilson, Matthew, Paschen, Jeannette, Robson, Karen, Heilgenberg, Kerstin

المصدر: Journal of Strategic Marketing; Feb2025, Vol. 33 Issue 1, p54-65, 12p

مصطلحات موضوعية: MARKETING theory, EDUCATORS, MARKETING, SUCCESS

المؤلفون: Park, Andrew, Tarry, Liam, Mccarthy, Ian, Heilgenberg, Kerstin

مصطلحات موضوعية: Internet of Everything, blockchain, cryptocurrency, efficient markets, market design, non-fungible token (nft)

وصف الملف: application/pdf

Relation: Proceedings of the 56th Hawaii International Conference on System Sciences; https://hdl.handle.net/10125/103144

الاتاحة: https://hdl.handle.net/10125/103144
https://doi.org/10.24251/HICSS.2023.512

المؤلفون: Heilgenberg, Kerstin

مصطلحات موضوعية: 378.1

الاتاحة: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.630826

المؤلفون: Kietzmann, Jan, Paschen, Jeannette, Heilgenberg, Kerstin

مصطلحات موضوعية: 2020 Vision of Crowd Science

وصف الملف: 2 pages; application/pdf

Relation: Proceedings of the 53rd Hawaii International Conference on System Sciences; http://hdl.handle.net/10125/64309

الاتاحة: http://hdl.handle.net/10125/64309
https://doi.org/10.24251/HICSS.2020.567

المؤلفون: Wilson, Matthew, Paschen, Jeannette, Robson, Karen, Heilgenberg, Kerstin

المصدر: Journal of Strategic Marketing ; volume 33, issue 1, page 54-65 ; ISSN 0965-254X 1466-4488

الاتاحة: https://doi.org/10.1080/0965254x.2020.1853199
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1853199

المؤلفون: Kietzmann, Jan, Plangger, Kirk, Eaton, Ben, Heilgenberg, Kerstin, Pitt, Leyland, Berthon, Pierre

المصدر: Journal of strategic information systems. 22(4):282-297

مصطلحات موضوعية: Communities of practice, Mobile technology, Ambidexterity, Organizational alignment, Adaptability and discretion, Mobility, Knowledge management

وصف الملف: electronic

URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-138277
http://www.sciencedirect.com/science/article/pii/S0963868713000395
https://kth.diva-portal.org/smash/get/diva2:680683/FULLTEXT01.pdf

المؤلفون: Park, Andrew, Tarry, Liam, Mccarthy, Ian, Heilgenberg, Kerstin

المصدر: Hawaii International Conference on System Sciences 2023 (HICSS-56)

مصطلحات موضوعية: blockchain, cryptocurrency, efficient markets, market design, non-fungible token (nft)

وصف الملف: application/pdf

Relation: https://aisel.aisnet.org/hicss-56/in/internet_of_everything/3; https://aisel.aisnet.org/context/hicss-56/article/1832/viewcontent/content.pdf

الاتاحة: https://aisel.aisnet.org/hicss-56/in/internet_of_everything/3
https://aisel.aisnet.org/context/hicss-56/article/1832/viewcontent/content.pdf

المؤلفون: Wilson, Matthew, Heilgenberg, Kerstin, Paschen, Jeannette, Robson, Karen, Dingus, Rebecca, Morkunas, Vida Julija

المصدر: Enlightened Marketing in Challenging Times ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 517-518 ; ISSN 2363-6165 2363-6173 ; ISBN 9783030425449 9783030425456

الاتاحة: http://dx.doi.org/10.1007/978-3-030-42545-6_178
https://link.springer.com/content/pdf/10.1007/978-3-030-42545-6_178

المؤلفون: Wiid, Ria, Heilgenberg, Kerstin

المصدر: Enlightened Marketing in Challenging Times ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 9-22 ; ISSN 2363-6165 2363-6173 ; ISBN 9783030425449 9783030425456

الاتاحة: http://dx.doi.org/10.1007/978-3-030-42545-6_2
https://link.springer.com/content/pdf/10.1007/978-3-030-42545-6_2

المؤلفون: Pitt, Christine, McCarthy, Ian, Lazarova, Mila, Wiid, Ria, Heilgenberg, Kerstin

المصدر: Enlightened Marketing in Challenging Times ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 145-146 ; ISSN 2363-6165 2363-6173 ; ISBN 9783030425449 9783030425456

الاتاحة: http://dx.doi.org/10.1007/978-3-030-42545-6_37
https://link.springer.com/content/pdf/10.1007/978-3-030-42545-6_37

المؤلفون: Kietzmann, Jan H., Heilgenberg, Kerstin, Paschen, Jeannette, Ficociello, Maryam

المصدر: Marketing Opportunities and Challenges in a Changing Global Marketplace ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 357-358 ; ISSN 2363-6165 2363-6173 ; ISBN 9783030391645 9783030391652

الاتاحة: http://dx.doi.org/10.1007/978-3-030-39165-2_141
http://link.springer.com/content/pdf/10.1007/978-3-030-39165-2_141

المؤلفون: Schau, Hope, Akaka, Melissa, Heilgenberg, Kerstin

المصدر: Hawaii International Conference on System Sciences 2021 (HICSS-54)

وصف الملف: application/pdf

Relation: https://aisel.aisnet.org/hicss-54/ks/crowd_science/1; https://aisel.aisnet.org/context/hicss-54/article/1214/viewcontent/m_intro_0115.pdf

الاتاحة: https://aisel.aisnet.org/hicss-54/ks/crowd_science/1
https://aisel.aisnet.org/context/hicss-54/article/1214/viewcontent/m_intro_0115.pdf

المؤلفون: Ewing, Thomas, Heilgenberg, Kerstin, Pitt, Leyland

المصدر: Business Horizons ; volume 62, issue 2, page 149-155 ; ISSN 0007-6813

الاتاحة: http://dx.doi.org/10.1016/j.bushor.2018.09.003
https://api.elsevier.com/content/article/PII:S0007681318301514?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0007681318301514?httpAccept=text/plain

المؤلفون: Ferguson, Sarah Lord¹, Parent, Michael¹, Matheson, Kristin¹, Cai Feng (Mitsu)¹, Pitt, Christine², Heilgenberg, Kerstin³

المصدر: Society for Marketing Advances Proceedings. 11/6/2019, p556-564. 9p.

مصطلحات موضوعية: *INDUSTRIAL management, *MARKETING, *TECHNOLOGICAL innovations, *CONSUMER goods, CLASSROOMS

المؤلفون: Paschen, Jeannette¹, Paschen, Ulrich², Robson, Karen³, Dabirian, Amir⁴, Heilgenberg, Kerstin⁵, Morkunas, Vida²

المصدر: Society for Marketing Advances Proceedings. 11/6/2019, p320-322. 3p.

مصطلحات موضوعية: *CUSTOMER cocreation, *ARTIFICIAL intelligence, *CONSUMER goods, *CONSUMER behavior, *VALUE creation