المؤلفون: Hartnett, Nicole, Bellman, Steven, Beal, Virginia, Kennedy, Rachel, Charron, Claire, Varan, Duane

المساهمون: Google, Ehrenberg-Bass Institute and MediaScience

المصدر: International Journal of Advertising ; page 1-24 ; ISSN 0265-0487 1759-3948

الاتاحة: https://doi.org/10.1080/02650487.2024.2435164
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2435164

المؤلفون: Wooley, Brooke, Bellman, Steven, Hartnett, Nicole, Rask, Amy, Varan, Duane

المصدر: European Journal of Marketing, 2022, Vol. 56, Issue 13, pp. 137-166.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-10-2020-0764

المؤلفون: Williams, John¹ (AUTHOR) John.Williams@otago.ac.nz, Hartnett, Nicole² (AUTHOR), Trinh, Giang² (AUTHOR)

المصدر: International Journal of Market Research. Jul2023, Vol. 65 Issue 4, p423-447. 25p. 10 Charts, 7 Graphs.

مصطلحات موضوعية: *ADVERTISING effectiveness, *DATA analysis, *REGRESSION analysis, *TELEVISION advertising, RESEARCH questions

المؤلفون: PEILIN PHUA¹ peilin.phua@unisa.edu.au, HARTNETT, NICOLE² nicole.hartnett@marketingscience.info, BEAL, VIRGINIA² virginia.beal@marketingscience.info, GIANG TRINH² Giang.Trinh@unisa.edu.au, KENNEDY, RACHEL² rachel.kennedy@marketingscience.info

المصدر: Journal of Advertising Research. Jun2023, Vol. 63 Issue 2, p172-184. 13p.

مصطلحات موضوعية: *MARKET share, *CONSUMER goods, *BRAND name products, *ADVERTISING, MASS media industry advertising

المؤلفون: Tanusondjaja, Arry, Michelon, Aaron, Hartnett, Nicole, Stocchi, Lara

المصدر: International Journal of Market Research; Sep2023, Vol. 65 Issue 5, p566-580, 15p, 4 Charts, 1 Graph

مصطلحات موضوعية: POLITICAL advertising, ADVERTISING media planning, UNITED States presidential election, 2020, TELEVISION advertising, SOCIAL media, SOCIAL planning

مصطلحات جغرافية: UNITED States

المؤلفون: Hartnett, Nicole, Greenacre, Luke, Kennedy, Rachel, Sharp, Byron

المصدر: European Journal of Marketing, 2020, Vol. 54, Issue 9, pp. 2245-2255.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-12-2018-0865

المؤلفون: HARTNETT, NICOLE¹ Nicole.Hartnett@marketingscience.in.fo, GELZINIS, ADAM² adam.gelzinis@edg.com.au, BEAL, VIRGINIA¹ Virginia.Beal@marketingscience.in.fo, KENNEDY, RACHEL¹ rachel.kennedy@marketingscience.in.fo, SHARP, BYRON¹ Byron.Sharp@marketingscience.in.fo

المصدر: Journal of Advertising Research. Sep2021, Vol. 61 Issue 3, p247-259. 13p.

مصطلحات موضوعية: *BRANDING (Marketing), *BRAND name products, ALCOHOLIC beverage sales & prices, ALCOHOLIC beverage advertising

المؤلفون: Romaniuk, Jenni, Hartnett, Nicole

المصدر: European Journal of Marketing, 2017, Vol. 51, Issue 1, pp. 65-81.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-11-2015-0787

المؤلفون: Hartnett, Nicole, Kennedy, Rachel, Sharp, Byron, Greenacre, Luke

المصدر: Journal of Advertising, 2016 Jan 01. 45(1), 102-112.

URL الوصول: http://www.jstor.org/stable/24750678

المؤلفون: Tanusondjaja, Arry, Michelon, Aaron, Hartnett, Nicole, Stocchi, Lara

مصطلحات موضوعية: 160807 Sociological Methodology and Research Methods, FOS: Sociology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::29800febfebbe927f2f11c96dbc3e7eb

المؤلفون: Phua, Peilin, Kennedy, Rachel, Trinh, Giang, Page, Bill, Hartnett, Nicole

المصدر: Journal of Retailing and Consumer Services ; volume 52, page 101893 ; ISSN 0969-6989

الاتاحة: http://dx.doi.org/10.1016/j.jretconser.2019.101893
https://api.elsevier.com/content/article/PII:S0969698919301262?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S0969698919301262?httpAccept=text/plain

المؤلفون: Kennedy, Rachel, Hartnett, Nicole

المصدر: Australasian Marketing Journal ; volume 26, issue 4, page 303-306 ; ISSN 1839-3349 1839-3349

الاتاحة: http://dx.doi.org/10.1016/j.ausmj.2018.10.003
https://api.elsevier.com/content/article/PII:S1441358218302660?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S1441358218302660?httpAccept=text/plain
http://journals.sagepub.com/doi/pdf/10.1016/j.ausmj.2018.10.003
http://journals.sagepub.com/doi/full-xml/10.1016/j.ausmj.2018.10.003

المؤلفون: Dawes, John, Bond, Allison, Hartnett, Nicole, Sharp, Byron

المصدر: Australasian Marketing Journal ; volume 25, issue 4, page 261-268 ; ISSN 1839-3349 1839-3349

الاتاحة: http://dx.doi.org/10.1016/j.ausmj.2017.10.008
https://api.elsevier.com/content/article/PII:S1441358217301532?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S1441358217301532?httpAccept=text/plain
http://journals.sagepub.com/doi/pdf/10.1016/j.ausmj.2017.10.008
http://journals.sagepub.com/doi/full-xml/10.1016/j.ausmj.2017.10.008

المؤلفون: Hartnett, Nicole, Romaniuk, Jenni, Kennedy, Rachel

المصدر: Australasian Marketing Journal ; volume 24, issue 1, page 20-28 ; ISSN 1839-3349 1839-3349

الاتاحة: http://dx.doi.org/10.1016/j.ausmj.2015.12.002
https://api.elsevier.com/content/article/PII:S1441358215000919?httpAccept=text/xml
https://api.elsevier.com/content/article/PII:S1441358215000919?httpAccept=text/plain
http://journals.sagepub.com/doi/pdf/10.1016/j.ausmj.2015.12.002
http://journals.sagepub.com/doi/full-xml/10.1016/j.ausmj.2015.12.002

المؤلفون: Sharp, Byron, Hartnett, Nicole

المصدر: European Journal of Marketing ; volume 50, issue 1/2, page 301-305 ; ISSN 0309-0566

الاتاحة: http://dx.doi.org/10.1108/ejm-12-2015-0842
http://www.emeraldinsight.com/doi/full-xml/10.1108/EJM-12-2015-0842
https://www.emerald.com/insight/content/doi/10.1108/EJM-12-2015-0842/full/xml
https://www.emerald.com/insight/content/doi/10.1108/EJM-12-2015-0842/full/html

المؤلفون: PEILIN PHUA¹ peilin.phua@unisa.edu.au, PAGE, BILL² bill.page@marketingscience.info, GIANG TRINH² giang.trinh@unisa.edu.au, HARTNETT, NICOLE² nicole.hartnett@marketingscience.info, KENNEDY, RACHEL² achel.kennedy@marketingscience.info

المصدر: Journal of Advertising Research. Dec2023, Vol. 63 Issue 4, p370-383. 14p.

مصطلحات موضوعية: *ADVERTISING, *BRAND name products, *COMMERCIAL products, MEMORY

المؤلفون: Hartnett, Nicole, Kennedy, Rachel, Sharp, Byron, Greenacre, Luke

Relation: http://dx.doi.org/10.1561/107.00000034

الاتاحة: https://doi.org/10.1561/107.00000034

المؤلفون: Phua, Peilin, Kennedy, Rachel, Trinh, Giang, Page, Bill, Hartnett, Nicole

Relation: http://www.sciencedirect.com/science/article/pii/S0969698919301262

الاتاحة: http://www.sciencedirect.com/science/article/pii/S0969698919301262

المؤلفون: Kennedy, Rachel, Hartnett, Nicole

Relation: http://www.sciencedirect.com/science/article/pii/S1441358218302660

الاتاحة: http://www.sciencedirect.com/science/article/pii/S1441358218302660

المؤلفون: Jin, Run¹, Pettengill, Matthew A.², Hartnett, Nicole L.¹, Auerbach, Herbert E.³, Peiper, Stephen C.², Zixuan Wang^2,4 zi-xuan.wang@jefferson.edu

المصدر: Archives of Pathology & Laboratory Medicine. Nov2020, Vol. 144 Issue 11, p1303-1310. 8p. 2 Diagrams, 3 Charts, 2 Graphs.

مصطلحات موضوعية: *NUCLEIC acid analysis, *ALGORITHMS, *COVID-19 testing, *MOLECULAR diagnosis, *SARS disease, *NUCLEIC acid amplification techniques, *COVID-19

مصطلحات جغرافية: UNITED States