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1
المؤلفون: Marika Taishoff, Hans Mühlbacher, Hannele Kauppinen-Räisänen
المصدر: Journal of Business Research. 146:201-215
مصطلحات موضوعية: Marketing
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2
المؤلفون: Annalisa Tarquini, Hans Mühlbacher, Maria Kreuzer
المصدر: Journal of Marketing Management. 38:1307-1338
مصطلحات موضوعية: Marketing, Strategy and Management
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3
المؤلفون: Hans Mühlbacher, Michel Desbordes, Marjorie Bertschy
المصدر: Journal of Strategic Marketing. 30:421-442
مصطلحات موضوعية: Marketing, Brand names, Dynamics (music), Strategy and Management, Brand identity, Identity (social science), Advertising, Social media, Business, Identification (psychology)
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4
المؤلفون: Pieter Perrett, Xinhua Wittmann, Miaomiao Wang, Hans Mühlbacher
المصدر: European Management Journal. 39:185-200
مصطلحات موضوعية: Knowledge management, business.industry, Strategy and Management, Interpretation (philosophy), 05 social sciences, Sensemaking, Qualitative analysis, Complementarity (molecular biology), 0502 economics and business, 050211 marketing, business, Emerging markets, Adaptation (computer science), 050203 business & management, Mutual learning
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5
المؤلفون: Hans Mühlbacher
المصدر: The Routledge Companion to Corporate Branding ISBN: 9781003035749
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6
المؤلفون: Hans Mühlbacher, Michel Desbordes, Marjorie Bertschy
المصدر: European Sport Management Quarterly. 20:47-68
مصطلحات موضوعية: business.industry, Strategy and Management, 05 social sciences, Stakeholder, Football, Public relations, Action (philosophy), Brand extension, Tourism, Leisure and Hospitality Management, Political science, 0502 economics and business, Co-creation, 050211 marketing, Social media, business, Research question, 050212 sport, leisure & tourism, Meaning (linguistics)
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7
المؤلفون: Sylvia von Wallpach, Maria Kreuzer, Hans Mühlbacher
المصدر: Journal of Business Research. 91:334-341
مصطلحات موضوعية: Marketing, Consumption (economics), Consumption, media_common.quotation_subject, 05 social sciences, Perspective (graphical), Immigration, 0507 social and economic geography, Identity (social science), Public policy, Context (language use), Gender studies, First generation, Acculturation, Transcultural experience, 0502 economics and business, 050211 marketing, Sociology, Home, 050703 geography, Social psychology, media_common
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8
المؤلفون: Hans Mühlbacher, Sylvia von Wallpach, Serena Wider
المصدر: European Management Journal. 36(3):301-305
مصطلحات موضوعية: Metaphor, Process (engineering), Strategy and Management, media_common.quotation_subject, Control (management), Empirical research, Delusion, European philosophy, 0502 economics and business, Control delusion, medicine, Mainstream, Process philosophy, Marketing, media_common, business.industry, 05 social sciences, Management, Brand management, Process, 050211 marketing, Business, medicine.symptom, Brand, 050203 business & management, Rhizome
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9Academic Journal
المساهمون: The Pennsylvania State University CiteSeerX Archives
وصف الملف: application/pdf
Relation: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.1059.9871; http://igup.urfu.ru/docs/Bank%20English_Transleted%20Articles/English/Marketing/Strategic%20marketing%20and%20business%20performance.pdf
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10
المؤلفون: Hans Mühlbacher
المصدر: Marketing ZFP. 40:17-29
مصطلحات موضوعية: Marketing, Social Psychology
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11
المؤلفون: Reinhard Grohs, Oliver Koll, Hans Mühlbacher, Karine Raïes
المساهمون: emlyon business school, business school, emlyon
المصدر: Journal of Business Research
Journal of Business Research, Elsevier, 2016, 2244-2251 pمصطلحات موضوعية: Brand awareness, Brand management, Brand strength, 0502 economics and business, Brand equity, Marketing, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, Fuzzy-set qualitative comparative analysis, Qualitative comparative analysis, business.industry, 05 social sciences, Multiple regression analysis, Advertising, Regression analysis, Brand associations, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, Brand extension, Brand association, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, [SHS.GESTION] Humanities and Social Sciences/Business administration, Psychology, business, 050203 business & management
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12
المؤلفون: Marika Taishoff, Hannele Kauppinen-Räisänen, Hans Mühlbacher
المصدر: Journal of Retailing and Consumer Services. 57:102251
مصطلحات موضوعية: Marketing, Service (business), Value (ethics), Feeling, Excellence, media_common.quotation_subject, Perspective (graphical), Advertising, Business, Experiential learning, GeneralLiterature_MISCELLANEOUS, media_common
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13
المؤلفون: Hans Mühlbacher, Niels Kornum
المصدر: Journal of Business Research. 66:1460-1464
مصطلحات موضوعية: Marketing, Value creation, business.industry, Directing attention, Perspective (graphical), Stakeholder, Stakeholder analysis, Business, Multi stakeholder, Public relations, Marketing research, Variety (cybernetics)
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14
مصطلحات موضوعية: Marketing, BF Psychology, business.industry, 05 social sciences, Perspective (graphical), Reciprocal co-creation, Stakeholder, Public relations, Interactive identity development, Social processes, Identity development, Corporate branding, Brand identity, 0502 economics and business, Special section, Process oriented perspective, 050211 marketing, Sociology, Stakeholder identity, business, 050203 business & management, Reciprocal
وصف الملف: application/pdf
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15
المؤلفون: Hans Mühlbacher, Reinhard Grohs, Karine Raïes, Oliver Koll
المساهمون: emlyon business school, business school, emlyon
المصدر: Journal of Business Research
Journal of Business Research, Elsevier, 2016, 2774-2780 pمصطلحات موضوعية: Consensus, Brand awareness, Configural analysis, Brand strength, 0502 economics and business, Brand equity, Association (psychology), [SHS.ECO] Humanities and Social Sciences/Economics and Finance, Favorability, Marketing, Product category, business.industry, 05 social sciences, Cognition, Advertising, Brand associations, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, Brand management, Brand association, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Uniqueness, business, Psychology, [SHS.GESTION] Humanities and Social Sciences/Business administration, Social psychology, 050203 business & management
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16
المؤلفون: Holger Ernst, Michael Bartl, Johann Füller, Hans Mühlbacher
المصدر: Journal of Product Innovation Management. 29:1031-1046
مصطلحات موضوعية: Customer retention, Knowledge management, Balanced scorecard, business.industry, Strategy and Management, media_common.quotation_subject, Theory of planned behavior, Promotion (rank), Management of Technology and Innovation, New product development, Market orientation, Business, Marketing, Explanatory power, Senior management, media_common
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17
المؤلفون: Lorraine Huber, Hans Mühlbacher, Johann Füller
المصدر: Marketing ZFP. 33:221-234
مصطلحات موضوعية: Marketing, Social Psychology, business.industry, New product development, Online forum, Demand forecasting, business
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18
المؤلفون: Hans Mühlbacher, Udo Wagner, Henrik Sattler, Joachim Zentes, Lutz Hildebrandt, Andrea Gröppel-Klein, Heribert Gierl
المصدر: Marketing ZFP. 32:103-106
مصطلحات موضوعية: Marketing, Social Psychology
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19
المؤلفون: Johann Füller, Kurt Matzler, Gregor Jawecki, Hans Mühlbacher
المصدر: Journal of Management Information Systems. 26:71-102
مصطلحات موضوعية: Information Systems and Management, Product design, business.industry, media_common.quotation_subject, Information technology, Management Science and Operations Research, Public relations, Computer Science Applications, Management Information Systems, Empirical research, New product development, Co-creation, The Internet, Marketing, business, Psychology, User innovation, Empowerment, media_common
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20
المؤلفون: Gregor Jawecki, Johann Füller, Hans Mühlbacher
المساهمون: Faculté de Management de l’Université d'Innsbrück
المصدر: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2007, 48, pp.47-58. ⟨10.7193/DM.048.47.58⟩مصطلحات موضوعية: Combinatorics, [SHS.GESTION]Humanities and Social Sciences/Business administration, General Medicine, Humanities, [SHS]Humanities and Social Sciences, Mathematics