المؤلفون: Alves, Adriana Maria Silva, Gonçalves Filho, Cid, Santos, Nathália de Melo, Souki, Gustavo Quiroga

المصدر: Gestão & Produção. January 2020 27(2)

مصطلحات موضوعية: Occupational accidents, Public health, Accident-prevention, Electricity sector, Outsourcing

وصف الملف: text/html

URL الوصول: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2020000200211

المؤلفون: Chinelato, Flavia Braga, Gonçalves Filho, Cid, Gois, Arquimedes Martins

المصدر: Management Research Review, 2024, Vol. 47, Issue 12, pp. 1901-1915.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/MRR-06-2023-0447

المؤلفون: Rodrigues, Weslei Alves, Reis Neto, Mário Teixeira, Gonçalves Filho, Cid

المصدر: Revista de Administração Pública. February 2014 48(1)

مصطلحات موضوعية: metas, motivação, remuneração variável, administração pública

وصف الملف: text/html

URL الوصول: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0034-76122014000100011

المؤلفون: LEITE, RAMON SILVA, GONÇALVES FILHO, CID

المصدر: RAM. Revista de Administração Mackenzie. June 2007 8(4)

مصطلحات موضوعية: Satisfação, Qualidade, Lealdade, Modelagem de equações estruturais, ERP

وصف الملف: text/html

URL الوصول: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712007000400178

المؤلفون: Gonçalves, Carlos Alberto, Gonçalves Filho, Cid

المصدر: Revista de Administração de Empresas. August 1995 35(4)

مصطلحات موضوعية: marketing de relacionamento, database marketing, sistema de informação em marketing, clientes, vantagem competitiva, tecnologia da informação, negócios, estratégia mercadológica, competição, mudança social

وصف الملف: text/html

URL الوصول: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75901995000400004

المؤلفون: Chinelato, Flavia Braga, Gonçalves Filho, Cid, Randt, Daniel Fagundes

المصدر: Spanish Journal of Marketing -ESIC, 2023, Vol. 27, Issue 3, pp. 407-426.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SJME-10-2022-0214

المؤلفون: Gois, Arquimedes Martins, Moura, Luiz Rodrigo Cunha, Gonçalves Filho, Cid, Chinelato, Flavia Braga

المصدر: Journal of Applied Research in Higher Education, 2022, Vol. 15, Issue 2, pp. 303-323.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JARHE-04-2021-0158

المؤلفون: Souki, Gustavo Quiroga, Chinelato, Flavia Braga, Gonçalves Filho, Cid

المصدر: Journal of Research in Interactive Marketing, 2021, Vol. 16, Issue 1, pp. 118-136.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JRIM-03-2020-0057

المؤلفون: Gonçalves Filho, Cid¹ (AUTHOR), Chinelato, Flavia Braga² (AUTHOR) fchinelato@pucp.edu.pe, de Sousa da Silva Tolentino, Renata³ (AUTHOR)

المصدر: Journal of Media Ethics. Jan-Mar2024, Vol. 39 Issue 1, p33-48. 16p.

مصطلحات موضوعية: *SOCIAL networks, *COVID-19 pandemic, *BRANDING (Marketing), *CONSUMER ethics, *BRAND communities, SOCIAL distance

المؤلفون: VIEIRA, Flávio Herique Furtado, SOUKI, Gustavo Quiroga, REIS NETO, Mário Teixeira, GONÇALVES FILHO, Cid

المصدر: Brazilian Business Law Journal; v. 1, n. 15 (2019): JANEIRO-MARÇO; 367 - 380 ; Administração de Empresas em Revista; v. 1, n. 15 (2019): JANEIRO-MARÇO; 367 - 380 ; 2316-7548 ; 1676-9457

وصف الملف: application/pdf

Relation: http://revista.unicuritiba.edu.br/index.php/admrevista/article/view/27/16; http://revista.unicuritiba.edu.br/index.php/admrevista/article/view/27

الاتاحة: http://revista.unicuritiba.edu.br/index.php/admrevista/article/view/27

Alternate Title: Antecedentes y consecuencias de la formación del valor percibido a partir de la gestión de la imagen de marca y de la tienda. (Spanish)
Os antecedentes e consequências da formação do valor percebido a partir da gestão de marca e imagem da loja. (Portuguese)

المؤلفون: Alves Victorino, Walter, Cunha Moura, Luiz Rodrigo, Gonçalves Filho, Cid

المصدر: Revista de Ciências da Administração; 2024, Vol. 26 Issue 66, p1-28, 28p

مصطلحات موضوعية: CONSUMER behavior, BRAND loyalty, BRAND equity, VALUE-based management, BRAND awareness

Alternate Title: Impact of freight aspects, and their interactions with promotion on purchase intent, brand reliability and value from online retailers. (English)

المؤلفون: Alves Victorino, Walter, Cunha Moura, Luiz Rodrigo, Gonçalves Filho, Cid

المصدر: GeSec: Revista de Gestao e Secretariado; 2023, Vol. 14 Issue 9, p15939-15961, 23p

المؤلفون: Gonçalves Filho, Cid, Souki, Gustavo Quiroga, Randt, Daniel Fagundes, Chinelato, Flávia Braga

المصدر: Revista Economia & Gestão; v. 19 n. 53 (2019): E&G - MAIO/AGO; 5-21 ; 1984-6606 ; 1678-8982

مصطلحات موضوعية: marketing viral, compartilhamento de vídeo comercial, marketing digital, viral marketing, commercial video sharing, digital marketing

وصف الملف: application/pdf

Relation: http://periodicos.pucminas.br/index.php/economiaegestao/article/view/18650/15894; http://periodicos.pucminas.br/index.php/economiaegestao/article/view/18650

الاتاحة: http://periodicos.pucminas.br/index.php/economiaegestao/article/view/18650
https://doi.org/10.5752/P.1984-6606.2019v19n53p5-21

المؤلفون: Gonçalves Filho, Cid, Reis Monteiro, Plinio Rafael, Braga Chinelato, Flavia

المصدر: International Journal of Business Performance Management ; volume 1, issue 1, page 1 ; ISSN 1368-4892 1741-5039

الاتاحة: http://dx.doi.org/10.1504/ijbpm.2023.10048529
http://www.inderscienceonline.com/doi/full/10.1504/IJBPM.2023.10048529

المؤلفون: Fetscherin, Marc, Boulanger, Michèle, Gonçalves Filho, Cid, Quiroga Souki, Gustavo

المصدر: Journal of Product & Brand Management, 2014, Vol. 23, Issue 2, pp. 78-89.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-05-2013-0310

المؤلفون: Gois, Arquimedes Martins, Moura, Luiz Rodrigo Cunha, Gonçalves Filho, Cid, Chinelato, Flavia Braga

المصدر: Journal of Applied Research in Higher Education ; volume 15, issue 2, page 303-323 ; ISSN 2050-7003

الاتاحة: http://dx.doi.org/10.1108/jarhe-04-2021-0158
https://www.emerald.com/insight/content/doi/10.1108/JARHE-04-2021-0158/full/xml
https://www.emerald.com/insight/content/doi/10.1108/JARHE-04-2021-0158/full/html

المؤلفون: Gonçalves Filho, Cid, Lima, Thiago Silveira, Macedo, Wagner, Chinelato, Flavia Braga

المصدر: Revista Interdisciplinar de Marketing; v. 11 n. 2 (2021): julho-dezembro; 196-218 ; 1676-9783 ; 10.4025/rimar.v11i2

مصطلحات موضوعية: Marketing de relacionamento, Desempenho, Cadeia de suprimentos, Relacionamento inteorganizacional

وصف الملف: application/pdf

Relation: http://eduemojs.uem.br/ojs/index.php/rimar/article/view/57036/751375152815; http://eduemojs.uem.br/ojs/index.php/rimar/article/view/57036

الاتاحة: http://eduemojs.uem.br/ojs/index.php/rimar/article/view/57036
https://doi.org/10.4025/rimar.v11i2.57036

المؤلفون: Machado, Andrelino Olímpio Vieira, Gonçalves Filho, Cid, Tolentino, Renata Sousa da Silva

المصدر: Revista Interdisciplinar de Marketing; v. 11 n. 1 (2021): janeiro-junho; 20-37 ; 1676-9783

مصطلحات موضوعية: CBR, Instituições sem fins lucrativos, Apego, Confiança, Lealdade

وصف الملف: application/pdf

Relation: http://eduemojs.uem.br/ojs/index.php/rimar/article/view/53421/751375152204; http://eduemojs.uem.br/ojs/index.php/rimar/article/view/53421

الاتاحة: http://eduemojs.uem.br/ojs/index.php/rimar/article/view/53421
https://doi.org/10.4025/rimar.v11i1.53421

المؤلفون: Souki, Gustavo, Chinelato, Flavia Braga, Gonçalves Filho, Cid

مصطلحات موضوعية: Viral marketing, Branding, Brand equity, Video marketing, Social network sites, manag, eco

Relation: http://hdl.handle.net/10400.1/16803

الاتاحة: http://hdl.handle.net/10400.1/16803

المؤلفون: Neri, Edione de Oliveira, Cunha Moura Moura, Luiz Rodrigo, Gonçalves Filho, Cid, Silveira Cunha, Nina Rosa, Lara, José Edson

المصدر: Navus: Revista de Gestão e Tecnologia, ISSN 2237-4558, º. 11, 202118 pags.

مصطلحات موضوعية: indebtedness, satisfaction with life, consumer behavior, hedonism, financial knowledge and skills, endividamento, satisfação com a vida, comportamento do consumidor, hedonismo, conhecimento e habilidades financeiras

وصف الملف: application/pdf

Relation: https://dialnet.unirioja.es/servlet/oaiart?codigo=8096400; (Revista) ISSN 2237-4558

الاتاحة: https://dialnet.unirioja.es/servlet/oaiart?codigo=8096400